“Radio is the theater of the mind; television is the theater of the mindless<br />Steve Allen<br />Understanding Radio<br />Luke Smith <br />
Radio Facts<br />Consumers aged 12+ spend an average of 19 hours per week with radio<br />Radio reaches more than 236 million persons aged 12 and older over the course of a typical week<br />Radio has a higher penetration than television, magazines, newspapers or the Internet<br />
Guglielmo Marconi- The Inventor Of Radio <br />
Commercial Radio- <br />1973: Commercial radio joins UK airwaves, Britain's first independent radio station began broadcasting today on VHF and medium wave. <br />Most commercial stations serve a local or regional area and are owned by one of three big groups which dominate the sector.<br />There are over 300 in the UK, mostly using FM frequencies and DAB.<br />
Examples of Commercial Radio <br />Capital FM Radio- 1072 Thousand Listeners <br />Capital FM Radio network- 4,329 Thousand Listeners- <br />14 % increase to last years total <br />Real Radio Yorkshire- 298 thousand listeners- down suprisingly 4.5 % <br />(Smooth Radio)- 371 thousand listeners- up 24.5% <br />Commerical Radio as a whole Broadcasts to a 32873 thousand Listeners ! (up 2.8%)<br />
Key Radio Questions?<br />How many people work in the Radio industry?<br />What is the breakdown of roles in the industry?<br />What does it mean to work on a freelance, and what percentage of the workforce work on a freelance basis?<br />Where are most of the workforce based geographically? <br />Is it essential to have a degree in media studies?<br />What type of roles will be available in the future, and what kind of skills are needed in radio, in a technologically advanced world <br />
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