“Radio is the theater of the mind; television is the theater of the mindless<br />Steve Allen<br />Understanding Radio<br ...
Radio Facts<br />Consumers aged 12+ spend an average of 19 hours per week with radio<br />Radio reaches more than 236 mill...
Guglielmo Marconi- The Inventor Of Radio <br />
Commercial Radio- 								<br />1973: Commercial radio joins UK airwaves, Britain's first independent radio station began ...
Commercial Radio <br />
Examples of Commercial Radio <br />Capital FM Radio- 1072 Thousand Listeners  <br />Capital FM Radio network- 4,329 Thousa...
PSB – Public service Broadcasting  <br />
Job Roles<br />
Non Profit Radio <br />
Key Radio Questions?<br />How many people work in the Radio industry?<br />What is the breakdown of roles in the industry?...
Upcoming SlideShare
Loading in …5
×

Understanding radio

240
-1

Published on

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
240
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Understanding radio

  1. 1. “Radio is the theater of the mind; television is the theater of the mindless<br />Steve Allen<br />Understanding Radio<br />Luke Smith <br />
  2. 2. Radio Facts<br />Consumers aged 12+ spend an average of 19 hours per week with radio<br />Radio reaches more than 236 million persons aged 12 and older over the course of a typical week<br />Radio has a higher penetration than television, magazines, newspapers or the Internet<br />
  3. 3. Guglielmo Marconi- The Inventor Of Radio <br />
  4. 4. Commercial Radio- <br />1973: Commercial radio joins UK airwaves, Britain's first independent radio station began broadcasting today on VHF and medium wave. <br />Most commercial stations serve a local or regional area and are owned by one of three big groups which dominate the sector.<br />There are over 300 in the UK, mostly using FM frequencies and DAB.<br />
  5. 5. Commercial Radio <br />
  6. 6. Examples of Commercial Radio <br />Capital FM Radio- 1072 Thousand Listeners <br />Capital FM Radio network- 4,329 Thousand Listeners- <br />14 % increase to last years total <br />Real Radio Yorkshire- 298 thousand listeners- down suprisingly 4.5 % <br />(Smooth Radio)- 371 thousand listeners- up 24.5% <br />Commerical Radio as a whole Broadcasts to a 32873 thousand Listeners ! (up 2.8%)<br />
  7. 7. PSB – Public service Broadcasting <br />
  8. 8.
  9. 9. Job Roles<br />
  10. 10. Non Profit Radio <br />
  11. 11.
  12. 12. Key Radio Questions?<br />How many people work in the Radio industry?<br />What is the breakdown of roles in the industry?<br />What does it mean to work on a freelance, and what percentage of the workforce work on a freelance basis?<br />Where are most of the workforce based geographically? <br />Is it essential to have a degree in media studies?<br />What type of roles will be available in the future, and what kind of skills are needed in radio, in a technologically advanced world <br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×