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Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
Understanding radio
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Understanding radio

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Transcript

  • 1. “Radio is the theater of the mind; television is the theater of the mindless
    Steve Allen
    Understanding Radio
    Luke Smith
  • 2. Radio Facts
    Consumers aged 12+ spend an average of 19 hours per week with radio
    Radio reaches more than 236 million persons aged 12 and older over the course of a typical week
    Radio has a higher penetration than television, magazines, newspapers or the Internet
  • 3. Guglielmo Marconi- The Inventor Of Radio
  • 4. Commercial Radio-
    1973: Commercial radio joins UK airwaves, Britain's first independent radio station began broadcasting today on VHF and medium wave.
    Most commercial stations serve a local or regional area and are owned by one of three big groups which dominate the sector.
    There are over 300 in the UK, mostly using FM frequencies and DAB.
  • 5. Commercial Radio
  • 6. Examples of Commercial Radio
    Capital FM Radio- 1072 Thousand Listeners
    Capital FM Radio network- 4,329 Thousand Listeners-
    14 % increase to last years total
    Real Radio Yorkshire- 298 thousand listeners- down suprisingly 4.5 %
    (Smooth Radio)- 371 thousand listeners- up 24.5%
    Commerical Radio as a whole Broadcasts to a 32873 thousand Listeners ! (up 2.8%)
  • 7. PSB – Public service Broadcasting
  • 8.
  • 9. Job Roles
  • 10. Non Profit Radio
  • 11.
  • 12. Key Radio Questions?
    How many people work in the Radio industry?
    What is the breakdown of roles in the industry?
    What does it mean to work on a freelance, and what percentage of the workforce work on a freelance basis?
    Where are most of the workforce based geographically?
    Is it essential to have a degree in media studies?
    What type of roles will be available in the future, and what kind of skills are needed in radio, in a technologically advanced world

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