Task 6 job roles in the media


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Task 6 job roles in the media

  1. 1. Task 6- Job Roles In The Media Luke Smith
  2. 2. The Media Industry <ul><li>In the UK, the media sector employs 550,000 people of a variety of sectors, these are animation, computer games, film production, interactive media, radio and television. </li></ul><ul><li>Terrestrial TV and independent TV production, together employing approximately 56,000, radio employing 23,000 and interactive media employing 40,000 </li></ul>
  3. 3. Job Sectors MEDIA Creative Technical Research Financial Organisational Management
  4. 4. Creative Job Roles (Animation) <ul><li>Animation-In total, the global market for all forms of animation is currently estimated to be 300 Billion US Dollars </li></ul><ul><li>Around 4700 people work in animation in the UK, nearly half of them work on a freelance basis. </li></ul><ul><li>More than 300 companies producing a range of animated work, in television, film etc. </li></ul><ul><li>More than three quarters of the animation workforce are graduates. </li></ul><ul><li>The main places to find highly successful animation companies is outside of London in Bristol or Manchester. </li></ul>
  5. 5. The Animation Industry <ul><li>The Animation Sector can be divided into four main job roles: </li></ul><ul><li>2D drawn or traditional; </li></ul><ul><li>2D computer generated </li></ul><ul><li>stop frame; and </li></ul><ul><li>3D computer generated. </li></ul><ul><li>The employees work on freelance, contract based and permanent fixed jobs, it </li></ul><ul><li>shows the range of employment in the animation industry. </li></ul><ul><li>The budget for an animation production is around £60 million. </li></ul><ul><li>Most of the money spent on animation is associated with the advertising industry. </li></ul><ul><li>However the UK is a lead runner in </li></ul><ul><li>the pre telling storytelling and design. These areas include: </li></ul><ul><li>feature films </li></ul><ul><li>children’s programmes </li></ul><ul><li>games </li></ul><ul><li>music promos </li></ul><ul><li>titles and idents </li></ul><ul><li>CD-Roms (for educational purposes) </li></ul><ul><li>Adult comedy and drama </li></ul>
  6. 6. Animator <ul><li>Job role </li></ul><ul><li>‘ An animator produces multiple images called frames. When sequenced together rapidly, </li></ul><ul><li>these frames create an illusion of movement known as animators’ </li></ul><ul><li>Animators tend to work in the sectors of 2D, 3D picture animation or stop motion. </li></ul><ul><li>Salary </li></ul><ul><li>New animators could earn around £70 to £140 per day. </li></ul><ul><li>However if available entry salaries usually start between the prices of £12,000 to </li></ul><ul><li>£15,000, yet are higher in computer animation with a maximum entry salary of </li></ul><ul><li>£18,000. </li></ul><ul><li>Entry Requirements </li></ul><ul><li>Graduate Degrees are the most common level of entry. However postgraduate courses </li></ul><ul><li>and some foundation courses are also acceptable. In the animation industry it is believed </li></ul><ul><li>that having an artistic background is more important than IT skills. </li></ul><ul><li>They expect Candidates to show evidence of the </li></ul><ul><li>following: </li></ul><ul><li>talent - in the form of a show reel or portfolio; </li></ul><ul><li>networking skills and commitment to projects through previous work experience; </li></ul><ul><li>an engagement with the industry from submitting work to festivals and competitions; </li></ul><ul><li>the flexibility to switch between several projects at once. </li></ul>
  7. 7. Technical-(Facilities) <ul><li>Collective term for the employers and freelancers which offer support services, equipment, and labour to an intended purpose or function. </li></ul><ul><li>3900 companies </li></ul><ul><li>Over 45,000 employees- A third of which work on a freelance basis </li></ul><ul><li>33% of the workforce are Women </li></ul><ul><li>The facilities spectrum are job profiles ranging from Post-Production to Transmissions and Outside Broadcasts. </li></ul>
  8. 8. What The Industry Expects Of Its Employees? <ul><li>‘ Employers cited a preference for a well-rounded member of staff over a technical able, but less socially accomplished member of staff’ </li></ul><ul><li>Customer service -Entrant must ensure they are taking care of the customers, meeting their needs and desires in a professional and courteous manner. </li></ul><ul><li>Speaking and self presentation- ensuring the customer can understand what is being said, allowing them to take in the necessary information. Being well presented and helpful to your customer </li></ul><ul><li>Good timekeeping and self organisation - Being able to keep track of time, making sure deadlines are met to accurate detail. </li></ul><ul><li>Good numeracy / literacy skills and attention to detail </li></ul>
  9. 9. Network Broadcast Assistant <ul><li>‘ Network Operations Assistants co-ordinate the movements of programme materials in </li></ul><ul><li>and out of satellite and cable broadcasting organisations’ They are usually all in full time </li></ul><ul><li>employment </li></ul><ul><li>Job Description- Network Operations Assistants work with materials for a </li></ul><ul><li>number of programmes. They have to keep accurate and up-to-date records for </li></ul><ul><li>each project.  And are responsible for acquiring materials from production </li></ul><ul><li>companies, checking for problems and making materials available for transmission </li></ul><ul><li>deadlines.  </li></ul><ul><li>Salary </li></ul><ul><li>£15,000 to £28,000 dependent on level of experience. </li></ul><ul><li>Entry requirements </li></ul><ul><li>There are no formal entry requirements to this job profile, however as expected </li></ul><ul><li>levels of higher education degrees are useful in the application process, </li></ul><ul><li>candidates must ensure they have a understanding of post production, media </li></ul><ul><li>production and technical operations. </li></ul>
  10. 10. Research (Advertising) <ul><li>‘ The Advertising industry generates £6.2 billion annually for the UK economy’ </li></ul><ul><li>There are 13,000 companies in the UK </li></ul><ul><li>250,000 individual employees </li></ul><ul><li>70% of the industry is based in London </li></ul><ul><li>The Industry itself funds: </li></ul><ul><li>Commercial television- 75% </li></ul><ul><li>National Press- 95% </li></ul><ul><li>Magazines- 80% </li></ul><ul><li>Commercial Radio- 95% </li></ul>
  11. 11. What The Industry Expects Of Its Employees <ul><li>Customer service -Entrant must ensure they are taking care of the customers, meeting their needs and desires in a professional and courteous manner. </li></ul><ul><li>Speaking and self presentation- ensuring the customer can understand what is being said, allowing them to take in the necessary information. Being well presented and helpful to your customer </li></ul><ul><li>Good timekeeping and self organisation - Being able to keep track of time, making sure deadlines are met to accurate detail. </li></ul><ul><li>Good numeracy / literacy skills and attention to detail </li></ul><ul><li>Transferable Skills- The ability to use the same thought process to another level of advertising industry, This is a vital in the advertising industry sector. </li></ul><ul><li>Management and leadership - A formal level of business training is desirable. </li></ul>
  12. 12. Market Research Executive <ul><li>Job Description </li></ul><ul><li>Market researchers collect and analyse information on behalf of organisations, </li></ul><ul><li>Such as businesses, governments and charities. </li></ul><ul><li>They usually remain and work in one sector, such as consumer or social </li></ul><ul><li>research. And a the majority of their time is spent on planning and </li></ul><ul><li>implementing research projects, and assessing their results from the public </li></ul><ul><li>response. </li></ul><ul><li>Salary </li></ul><ul><li>Starting salary- £18,000 to £25,000 </li></ul><ul><li>3-5 years experience- £32,000- £38,000 </li></ul><ul><li>Significant experience- £45,000- £100,000 </li></ul><ul><li>Self employed, freelance and short contracts are sometimes available however </li></ul><ul><li>are not popular within the advertising industry. </li></ul><ul><li>Entry Requirements and Training </li></ul><ul><li>There are graduates and diplomas which is the most popular of candidates profiles, in </li></ul><ul><li>A range of different subjects Maths, business, English, Psychology, languages etc. </li></ul><ul><li>Pre Entry postgraduates courses and pre entry experience is also taken into account. </li></ul>
  13. 13. Financial (Advertising) <ul><li>Definition: The management of large amounts of money, esp. by governments </li></ul><ul><li>or large companies and the monetary resources and affairs of a country, </li></ul><ul><li>organization, or person. </li></ul><ul><li>There are many different sectors to finance such as Accountancy, Banking, </li></ul><ul><li>Telesales, Charted Management </li></ul><ul><li>The highest level of Financial Companies are based in London. Yet the level of </li></ul><ul><li>employment is frequent and you can expect to find a job anywhere within the </li></ul><ul><li>UK’s array of large towns and cities. The financial industry offer a range of </li></ul><ul><li>different contracts ranging from freelance to permanent contracts with a </li></ul><ul><li>company. </li></ul>
  14. 14. Sales Manager <ul><li>Job Description </li></ul><ul><li>Sales managers organise, motivate and lead sales teams in a wide range of </li></ul><ul><li>sectors, including pharmaceuticals, fast moving consumer goods and Finance. </li></ul><ul><li>They are responsible for ensuring the team make the companies targets </li></ul><ul><li>whether it being daily or monthly and recording down the employees own </li></ul><ul><li>individual targets. </li></ul><ul><li>Salary </li></ul><ul><li>Starting salary- £18,000 to £35,000 </li></ul><ul><li>3-5 years experience- £22,000- £45,000 </li></ul><ul><li>Significant experience- £38,000- £100,000 </li></ul><ul><li>Entry Requirements </li></ul><ul><li>The job itself is open to all graduates but some increase your chance of </li></ul><ul><li>employment such as business, media studies, computing etc. </li></ul><ul><li>Graduate training schemes are also a good opportunity to employment as a Sales </li></ul><ul><li>Manager. </li></ul>
  15. 15. Organisational (Television) <ul><li>There are 9 Terrestrial Broadcaster such as the BBC, ITV. These companies are also called Public Service Broadcasters, with a range of obligations set out in their licences. </li></ul><ul><li>There are also 300 cable and satellite Broadcasters. </li></ul><ul><li>There are 1500 independent TV production companies- </li></ul><ul><li>The biggest companies make a turnover of around £100m-£ 200m per year </li></ul><ul><li>Television is going through a period of rapid and profound change: </li></ul><ul><li>Faster than predicted growth of broadband in the home in the UK and the massive </li></ul><ul><li>success of mobile media; </li></ul><ul><li>Globalisation of the TV and video market; </li></ul><ul><li>Traditional TV business models move to advertising to the Internet </li></ul><ul><li>The TV industry is made up of a workforce of over 55,000 individuals. Of which around two thirds of the industry workforce is in London. </li></ul>
  16. 16. What does the television industry need? <ul><li>The TV industry is highly competitive with two thirds of the workforce being </li></ul><ul><li>graduates </li></ul><ul><li>Key skills for television are generally listed as: </li></ul><ul><li>Creative Skills </li></ul><ul><li>Communication Skills </li></ul><ul><li>Problem-solving abilities </li></ul><ul><li>Team Skills </li></ul><ul><li>Flexibility </li></ul><ul><li>The ability to sell your skills to potential employers </li></ul><ul><li>An awareness of the actual and possible applications of </li></ul><ul><li>Technology. </li></ul><ul><li>The range of contracts in the TV Industry are diverse. 27% of employees in the </li></ul><ul><li>TV industry are on Freelance contracts. However some take monthly contracts </li></ul><ul><li>or flexible contracts </li></ul><ul><li>Some also take short term courses to keep their skills to its highest potential. </li></ul>
  17. 17. Director <ul><li>Job Description </li></ul><ul><li>Directors are the main players in the television, film and video industries. The </li></ul><ul><li>initial idea for a project often comes from a producer, who will oversee each </li></ul><ul><li>project from conception to completion and may also be involved in the </li></ul><ul><li>marketing and distribution processes. They are responsible for Facilitating the </li></ul><ul><li>project beginning to the end and are involved in every stage of production </li></ul><ul><li>making sure everything is accurate and to the Directors specifics. </li></ul><ul><li>Salary </li></ul><ul><li>Starting salary- 15,000 to 25,000 </li></ul><ul><li>Experienced Salary- 30,000 to 75,000 </li></ul><ul><li>Experienced staff can earn more by freelancing- £900 to £1300 a week </li></ul><ul><li>Entry Requirements and Training </li></ul><ul><li>Open to all graduates, yet diplomas and degrees in certain subject areas can </li></ul><ul><li>increase your chances such as media studies, film studies, multimedia, </li></ul><ul><li>Broadcasting. Work experience is also important to employers and could increase </li></ul><ul><li>your chance of employment. Postgraduate courses are also accepted. However </li></ul><ul><li>because a director job is so competitive, Candidates are expected to have a track </li></ul><ul><li>record from previous productions such as assistant director, scriptwriting etc. </li></ul>
  18. 18. Management (Radio) <ul><li>Radio falls into 3 main categories </li></ul><ul><li>Commercial Radio- Radio that is owned by a commercial entity. It </li></ul><ul><li>broadcasts advertisements, which helps pay for its programming cost </li></ul><ul><li>and funds the radio station. </li></ul><ul><li>Publicly Funded Radio- radio outlets that receive some or all of their funding </li></ul><ul><li>from the public. </li></ul><ul><li>Voluntary Radio- Radio that is run and funded purely by volunteers </li></ul><ul><li>Over 130 different UK radio stations </li></ul><ul><li>Over 22,000 employees- 2 thirds of which are graduates. 25% work on a freelance basis </li></ul><ul><li>Its largest sectors are in London (BBC) yet other clusters are in Scotland, North West and South East of England. </li></ul>
  19. 19. Radio’s Digital Revolution OFCOM <ul><li>Radio is undergoing a digital revolution – every bit as profound as that affecting TV - and as with all revolutions many of the eventual outcomes are uncertain. That rapid and profound impact has been experienced differently in different sectors of the industry – creating threats as well as opportunities. It is clear that there continues to be a healthy demand for what the radio industry can offer – high quality, imaginative audio material, live music, live speech, live, dialogue with an audience as well as crafted recorded and edited content –however it happens to reach its audience. </li></ul>
  20. 20. Station Manager <ul><li>Job Description </li></ul><ul><li>‘ Station Managers are responsible for the day-to-day running of Radio stations </li></ul><ul><li>leading the management team to ensure they meet the key objectives of the </li></ul><ul><li>station in terms of output, audience, or revenue’. They ensure that everything </li></ul><ul><li>within their radio station is run accurately and smoothly, ensuring the audience </li></ul><ul><li>Is satisfied with the station, and keeping figures up and profit high. </li></ul><ul><li>Salary </li></ul><ul><li>Starting Salary- £20,000- £23000 </li></ul><ul><li>Average Salary- £24,000- £37,000 </li></ul><ul><li>Senior Salary- £40,000- £65,000 </li></ul><ul><li>Entry Requirements </li></ul><ul><li>Open to all graduates, however some degrees create a greater chance of </li></ul><ul><li>employment such as mechanical engineering, business management etc. </li></ul><ul><li>Postgraduate courses and Work experience is also beneficial to an employer. </li></ul>