Task 6  job roles in the media
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Task 6 job roles in the media






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Task 6  job roles in the media Task 6 job roles in the media Presentation Transcript

  • Task 6- Job Roles In The Media Luke Smith
  • The Media Industry
    • In the UK, the media sector employs 550,000 people of a variety of sectors, these are animation, computer games, film production, interactive media, radio and television.
    • Terrestrial TV and independent TV production, together employing approximately 56,000, radio employing 23,000 and interactive media employing 40,000
  • Job Sectors MEDIA Creative Technical Research Financial Organisational Management
  • Creative Job Roles (Animation)
    • Animation-In total, the global market for all forms of animation is currently estimated to be 300 Billion US Dollars
    • Around 4700 people work in animation in the UK, nearly half of them work on a freelance basis.
    • More than 300 companies producing a range of animated work, in television, film etc.
    • More than three quarters of the animation workforce are graduates.
    • The main places to find highly successful animation companies is outside of London in Bristol or Manchester.
  • The Animation Industry
    • The Animation Sector can be divided into four main job roles:
    • 2D drawn or traditional;
    • 2D computer generated
    • stop frame; and
    • 3D computer generated.
    • The employees work on freelance, contract based and permanent fixed jobs, it
    • shows the range of employment in the animation industry.
    • The budget for an animation production is around £60 million.
    • Most of the money spent on animation is associated with the advertising industry.
    • However the UK is a lead runner in
    • the pre telling storytelling and design. These areas include:
    • feature films
    • children’s programmes
    • games
    • music promos
    • titles and idents
    • CD-Roms (for educational purposes)
    • Adult comedy and drama
  • Animator
    • Job role
    • ‘ An animator produces multiple images called frames. When sequenced together rapidly,
    • these frames create an illusion of movement known as animators’
    • Animators tend to work in the sectors of 2D, 3D picture animation or stop motion.
    • Salary
    • New animators could earn around £70 to £140 per day.
    • However if available entry salaries usually start between the prices of £12,000 to
    • £15,000, yet are higher in computer animation with a maximum entry salary of
    • £18,000.
    • Entry Requirements
    • Graduate Degrees are the most common level of entry. However postgraduate courses
    • and some foundation courses are also acceptable. In the animation industry it is believed
    • that having an artistic background is more important than IT skills.
    • They expect Candidates to show evidence of the
    • following:
    • talent - in the form of a show reel or portfolio;
    • networking skills and commitment to projects through previous work experience;
    • an engagement with the industry from submitting work to festivals and competitions;
    • the flexibility to switch between several projects at once.
  • Technical-(Facilities)
    • Collective term for the employers and freelancers which offer support services, equipment, and labour to an intended purpose or function.
    • 3900 companies
    • Over 45,000 employees- A third of which work on a freelance basis
    • 33% of the workforce are Women
    • The facilities spectrum are job profiles ranging from Post-Production to Transmissions and Outside Broadcasts.
  • What The Industry Expects Of Its Employees?
    • ‘ Employers cited a preference for a well-rounded member of staff over a technical able, but less socially accomplished member of staff’
    • Customer service -Entrant must ensure they are taking care of the customers, meeting their needs and desires in a professional and courteous manner.
    • Speaking and self presentation- ensuring the customer can understand what is being said, allowing them to take in the necessary information. Being well presented and helpful to your customer
    • Good timekeeping and self organisation - Being able to keep track of time, making sure deadlines are met to accurate detail.
    • Good numeracy / literacy skills and attention to detail
  • Network Broadcast Assistant
    • ‘ Network Operations Assistants co-ordinate the movements of programme materials in
    • and out of satellite and cable broadcasting organisations’ They are usually all in full time
    • employment
    • Job Description- Network Operations Assistants work with materials for a
    • number of programmes. They have to keep accurate and up-to-date records for
    • each project.  And are responsible for acquiring materials from production
    • companies, checking for problems and making materials available for transmission
    • deadlines. 
    • Salary
    • £15,000 to £28,000 dependent on level of experience.
    • Entry requirements
    • There are no formal entry requirements to this job profile, however as expected
    • levels of higher education degrees are useful in the application process,
    • candidates must ensure they have a understanding of post production, media
    • production and technical operations.
  • Research (Advertising)
    • ‘ The Advertising industry generates £6.2 billion annually for the UK economy’
    • There are 13,000 companies in the UK
    • 250,000 individual employees
    • 70% of the industry is based in London
    • The Industry itself funds:
    • Commercial television- 75%
    • National Press- 95%
    • Magazines- 80%
    • Commercial Radio- 95%
  • What The Industry Expects Of Its Employees
    • Customer service -Entrant must ensure they are taking care of the customers, meeting their needs and desires in a professional and courteous manner.
    • Speaking and self presentation- ensuring the customer can understand what is being said, allowing them to take in the necessary information. Being well presented and helpful to your customer
    • Good timekeeping and self organisation - Being able to keep track of time, making sure deadlines are met to accurate detail.
    • Good numeracy / literacy skills and attention to detail
    • Transferable Skills- The ability to use the same thought process to another level of advertising industry, This is a vital in the advertising industry sector.
    • Management and leadership - A formal level of business training is desirable.
  • Market Research Executive
    • Job Description
    • Market researchers collect and analyse information on behalf of organisations,
    • Such as businesses, governments and charities.
    • They usually remain and work in one sector, such as consumer or social
    • research. And a the majority of their time is spent on planning and
    • implementing research projects, and assessing their results from the public
    • response.
    • Salary
    • Starting salary- £18,000 to £25,000
    • 3-5 years experience- £32,000- £38,000
    • Significant experience- £45,000- £100,000
    • Self employed, freelance and short contracts are sometimes available however
    • are not popular within the advertising industry.
    • Entry Requirements and Training
    • There are graduates and diplomas which is the most popular of candidates profiles, in
    • A range of different subjects Maths, business, English, Psychology, languages etc.
    • Pre Entry postgraduates courses and pre entry experience is also taken into account.
  • Financial (Advertising)
    • Definition: The management of large amounts of money, esp. by governments
    • or large companies and the monetary resources and affairs of a country,
    • organization, or person.
    • There are many different sectors to finance such as Accountancy, Banking,
    • Telesales, Charted Management
    • The highest level of Financial Companies are based in London. Yet the level of
    • employment is frequent and you can expect to find a job anywhere within the
    • UK’s array of large towns and cities. The financial industry offer a range of
    • different contracts ranging from freelance to permanent contracts with a
    • company.
  • Sales Manager
    • Job Description
    • Sales managers organise, motivate and lead sales teams in a wide range of
    • sectors, including pharmaceuticals, fast moving consumer goods and Finance.
    • They are responsible for ensuring the team make the companies targets
    • whether it being daily or monthly and recording down the employees own
    • individual targets.
    • Salary
    • Starting salary- £18,000 to £35,000
    • 3-5 years experience- £22,000- £45,000
    • Significant experience- £38,000- £100,000
    • Entry Requirements
    • The job itself is open to all graduates but some increase your chance of
    • employment such as business, media studies, computing etc.
    • Graduate training schemes are also a good opportunity to employment as a Sales
    • Manager.
  • Organisational (Television)
    • There are 9 Terrestrial Broadcaster such as the BBC, ITV. These companies are also called Public Service Broadcasters, with a range of obligations set out in their licences.
    • There are also 300 cable and satellite Broadcasters.
    • There are 1500 independent TV production companies-
    • The biggest companies make a turnover of around £100m-£ 200m per year
    • Television is going through a period of rapid and profound change:
    • Faster than predicted growth of broadband in the home in the UK and the massive
    • success of mobile media;
    • Globalisation of the TV and video market;
    • Traditional TV business models move to advertising to the Internet
    • The TV industry is made up of a workforce of over 55,000 individuals. Of which around two thirds of the industry workforce is in London.
  • What does the television industry need?
    • The TV industry is highly competitive with two thirds of the workforce being
    • graduates
    • Key skills for television are generally listed as:
    • Creative Skills
    • Communication Skills
    • Problem-solving abilities
    • Team Skills
    • Flexibility
    • The ability to sell your skills to potential employers
    • An awareness of the actual and possible applications of
    • Technology.
    • The range of contracts in the TV Industry are diverse. 27% of employees in the
    • TV industry are on Freelance contracts. However some take monthly contracts
    • or flexible contracts
    • Some also take short term courses to keep their skills to its highest potential.
  • Director
    • Job Description
    • Directors are the main players in the television, film and video industries. The
    • initial idea for a project often comes from a producer, who will oversee each
    • project from conception to completion and may also be involved in the
    • marketing and distribution processes. They are responsible for Facilitating the
    • project beginning to the end and are involved in every stage of production
    • making sure everything is accurate and to the Directors specifics.
    • Salary
    • Starting salary- 15,000 to 25,000
    • Experienced Salary- 30,000 to 75,000
    • Experienced staff can earn more by freelancing- £900 to £1300 a week
    • Entry Requirements and Training
    • Open to all graduates, yet diplomas and degrees in certain subject areas can
    • increase your chances such as media studies, film studies, multimedia,
    • Broadcasting. Work experience is also important to employers and could increase
    • your chance of employment. Postgraduate courses are also accepted. However
    • because a director job is so competitive, Candidates are expected to have a track
    • record from previous productions such as assistant director, scriptwriting etc.
  • Management (Radio)
    • Radio falls into 3 main categories
    • Commercial Radio- Radio that is owned by a commercial entity. It
    • broadcasts advertisements, which helps pay for its programming cost
    • and funds the radio station.
    • Publicly Funded Radio- radio outlets that receive some or all of their funding
    • from the public.
    • Voluntary Radio- Radio that is run and funded purely by volunteers
    • Over 130 different UK radio stations
    • Over 22,000 employees- 2 thirds of which are graduates. 25% work on a freelance basis
    • Its largest sectors are in London (BBC) yet other clusters are in Scotland, North West and South East of England.
  • Radio’s Digital Revolution OFCOM
    • Radio is undergoing a digital revolution – every bit as profound as that affecting TV - and as with all revolutions many of the eventual outcomes are uncertain. That rapid and profound impact has been experienced differently in different sectors of the industry – creating threats as well as opportunities. It is clear that there continues to be a healthy demand for what the radio industry can offer – high quality, imaginative audio material, live music, live speech, live, dialogue with an audience as well as crafted recorded and edited content –however it happens to reach its audience.
  • Station Manager
    • Job Description
    • ‘ Station Managers are responsible for the day-to-day running of Radio stations
    • leading the management team to ensure they meet the key objectives of the
    • station in terms of output, audience, or revenue’. They ensure that everything
    • within their radio station is run accurately and smoothly, ensuring the audience
    • Is satisfied with the station, and keeping figures up and profit high.
    • Salary
    • Starting Salary- £20,000- £23000
    • Average Salary- £24,000- £37,000
    • Senior Salary- £40,000- £65,000
    • Entry Requirements
    • Open to all graduates, however some degrees create a greater chance of
    • employment such as mechanical engineering, business management etc.
    • Postgraduate courses and Work experience is also beneficial to an employer.