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Online Social Media And How Its Changing The Way We Engage Brief
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Online Social Media And How Its Changing The Way We Engage Brief

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This was a presentation I gave to the IIB group in Melbourne.

This was a presentation I gave to the IIB group in Melbourne.

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  • Use the example of Linkedin: Show your own network and explain where they came from. Dip into their indivisual contacts and explain how to build your own network Its important to explain the reasons as to why BCN’s are useful and how in the future they will be your face to the business community.
  • Use the example of Linkedin: Show your own network and explain where they came from. Dip into their indivisual contacts and explain how to build your own network Its important to explain the reasons as to why BCN’s are useful and how in the future they will be your face to the business community.
  • Transcript : Secondly, you remember the Greek and Roman agora? We now have something I call ideagoras. These are open markets for uniquely qualified minds. So we're going to hear from Proctor and Gamble on the panel. P&G is looking for a molecule that'll take red wine out of a shirt. So help me with the math. They've got 9,000 chemists inside the boundaries of P&G. And there's a million-five outside the boundaries of P&G that they can now get to because they're organized into ideagoras, like the InnoCentive network that has 130,000 scientists. And sure enough, there's a retired chemist in Boston or a grad student in Taipei that comes up with a molecule. P&G pays them through the InnoCentive mechanism, say, $150,000 and you've got Tide To Go. It's a fabulous product. Half of all of P&G's innovations will come from outside the company by the end of this year. How do you get the internal R&D people to want to find it outside? What about NIH, the not-invented-here syndrome? Well, it's called aligning interest. People at P&G get comped based on innovation, not on whether or not they found the innovation internally. Rather than NIH, at P&G they call it the PFE, the PFE syndrome -- proudly found elsewhere. Author’s Original Notes: * Alan’s breakout session is on InnoCentive

Online Social Media And How Its Changing The Way We Engage Brief Online Social Media And How Its Changing The Way We Engage Brief Presentation Transcript

  • Online Social Media and how its changing the way we engage
  • What changed Peek Come with me and I’ll show you the way
  • The presentation outline
    • Some Stats to get some Ooos and Aaaas
    • The Platforms we will engage on
    • Business Collaborative Networks
    • The Emotional face of Twitter
    • Social Media Business models
    • Benefits of engaging through these channels
    • The least you should think of doing
    • Booklist
  • We are engaging online
    • By 2010 Gen Y will outnumber baby boomers. 
    • 96% of them will have joined an online Social Network
    • Online Social media has overtaken porn as the no 1 activity on the web.
    • It took radio 38 years to reach 58 million users
    • TV took 13 years
    • Internet = 4 years
    • FACEBOOK added 100 million users in less than 9 months.
    • 5.8 million people on FB in Australia
  • We are engaging online
    • 80% of companies are using Linkedin as their primary tool to find employees.
    • Australia has the 3 rd top Twitter Population
    • 80% of Twitter users are on mobile devices.  Imagine what that means for bad customer service.
    • 34% of Twitter users post comments about products and services – good or bad. 
    • Aside: Using the word Social
      • Friendly Social Networks (FSN)
      • Collaborative Business Networks (CBN)
  • What platforms will we engage on?
    • General Communities
      • FaceBook ( Friendly Social Network)
      • Linkedin ( Collaborative Business Network)
      • Twitter
      • Ning
    • Best Practice Branded Communities
      • Ideastorm Dell
      • Sports Bigpond
      • CRM SalesForce
    • Knowledge sharing
      • Yammer
      • Wiki’s
      • Instant Messaging 
  • Collaborative Business Networks
    • Maintaining contact details
    • Recruitment
    • Knowledge Base
    • Resume (reference centre)
    • Network of industry experts (Research)
    • Network of qualified ex-colleagues
    • Collaboration engine for ideas and business
  • Engaging with your Collaborative Business Networks
    • Invest the time
    • Share value with your community and they will share with you.
    • Repurpose your content to share and spread yourself effectively
    • Show respect but don’t stand on the fence
    • Ask for work
  • The Emotional Face of Twitter
  • Twitterville
    • I don’t even Blog why would I Microblog (Microsharing)
    • Typical Twitter journey
      • Everyone talking about it – I’m pumped
      • Get in and try it – I’m let down
      • Eventually I start to use it again
      • I see the value
      • I find it takes up too much of my time
      • I pull back the throttle
      • I’m idling and my community begins to resonate – vibration
    • When you all came back from London after your accreditation did it take little time for the system to start working for you?
  • What is Microblogging
    • It asks us the question:
      • What are you doing?
      • What has your attention?
      • What are you working on?
      • What do you have in common?
      • What are you thinking?
  • How is it different?
    • …… from IM
    • …… from e-mail
    • …… from texting
    Open One to many Push-subscribe Searchable Mobile URL’s Response is optional So is listening
  • What is Microblogging
    • Its a scalable communication platform (f2f is not)
    • The engine which powers the Network of loose ties.
    • Not invasive or overwhelming (unlike the Inbox)
    • Creates an ambient awareness
  • Microblogging Fosters
    • Cohesiveness
    • Authenticity
    • Connections
    • Leadership
    • Accountability
    • Ideagoras
    New Business Models How InnoCentive works:
    • Creating an eBay for innovation
    • How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
    • P&G’s Larry Huston : “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
  • Online Communities
    • You can’t force a community
    • The internet is becoming human – it listens
    • Its not all about websites anymore
    • Its all about conversation
  • The presentation outline
    • Some Stats to get some Ooos and Aaaas
    • The Platforms we will engage on
    • Business Collaborative Networks
    • The Emotional face of Twitter
    • Social Media Business models
    • Benefits of engaging through these channels
    • The least you should think of doing
    • Booklist
  • Benefits of Engaging in Online Social Media
    • Global reach
      • Greater market opportunity
      • Develop market ready product faster
    • Low barriers/cost to entry
    • Maintain soft relationships
    • SaaS - Less technology to mess with
      • Evernote (Biz cards in the cloud)
      • Google Docs
  • What is the minimum you should do
    • Invest the time
    • Get a full profile on Linkedin %100
    • Join groups and engage on Linkedin
    •   Engage on Twitter and hone your own community of value
    • Develop a Blog – (Richards presentation)
    • Explore new paradigms in Business
  • Book List
      • Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff
      • The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger
      • The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine, James H. Gilmore
      • Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
      • Tribes: We Need You to Lead Us by Seth Godin
      • Outliers: The Story of Success [AUDIOBOOK] [UNABRIDGED] by Gladwell Malcolm
      • The Wisdom of Crowds by James Surowiecki
      • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
      • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott, Anthony D. Williams
  • Thank You for Listening ! I help companies to develop digital communication strategy Luke Grange info (at) knowledge- solutions.com.au 03 90014488 Twitter: @lukegrange