Online Social Media and how its changing the way we engage

What changed Peek Come with me and I’ll show you the way

The presentation outline Some Stats to get some Ooos and Aaaas The Platforms we will engage on Business Collaborative Networks The Emotional face of Twitter Social Media Business models Benefits of engaging through these channels The least you should think of doing Booklist

Some Stats to get some Ooos and Aaaas

The Platforms we will engage on

Business Collaborative Networks

The Emotional face of Twitter

Social Media Business models

Benefits of engaging through these channels

The least you should think of doing

Booklist

We are engaging online By 2010 Gen Y will outnumber baby boomers. 96% of them will have joined an online Social Network Online Social media has overtaken porn as the no 1 activity on the web. It took radio 38 years to reach 58 million users TV took 13 years Internet = 4 years FACEBOOK added 100 million users in less than 9 months. 5.8 million people on FB in Australia

By 2010 Gen Y will outnumber baby boomers.

96% of them will have joined an online Social Network

Online Social media has overtaken porn as the no 1 activity on the web.

It took radio 38 years to reach 58 million users

TV took 13 years

Internet = 4 years

FACEBOOK added 100 million users in less than 9 months.

5.8 million people on FB in Australia

We are engaging online 80% of companies are using Linkedin as their primary tool to find employees. Australia has the 3 rd top Twitter Population 80% of Twitter users are on mobile devices. Imagine what that means for bad customer service. 34% of Twitter users post comments about products and services – good or bad. Aside: Using the word Social Friendly Social Networks (FSN) Collaborative Business Networks (CBN)

80% of companies are using Linkedin as their primary tool to find employees.

Australia has the 3 rd top Twitter Population

80% of Twitter users are on mobile devices. Imagine what that means for bad customer service.

34% of Twitter users post comments about products and services – good or bad.

Aside: Using the word Social

Friendly Social Networks (FSN)

Collaborative Business Networks (CBN)

What platforms will we engage on? General Communities FaceBook ( Friendly Social Network) Linkedin ( Collaborative Business Network) Twitter Ning Best Practice Branded Communities Ideastorm Dell Sports Bigpond CRM SalesForce Knowledge sharing Yammer Wiki’s Instant Messaging

General Communities

FaceBook ( Friendly Social Network)

Linkedin ( Collaborative Business Network)

Twitter

Ning

Best Practice Branded Communities

Ideastorm Dell

Sports Bigpond

CRM SalesForce

Knowledge sharing

Yammer

Wiki’s

Instant Messaging

Collaborative Business Networks Maintaining contact details Recruitment Knowledge Base Resume (reference centre) Network of industry experts (Research) Network of qualified ex-colleagues Collaboration engine for ideas and business

Maintaining contact details

Recruitment

Knowledge Base

Resume (reference centre)

Network of industry experts (Research)

Network of qualified ex-colleagues

Collaboration engine for ideas and business

Engaging with your Collaborative Business Networks Invest the time Share value with your community and they will share with you. Repurpose your content to share and spread yourself effectively Show respect but don’t stand on the fence Ask for work

Invest the time

Share value with your community and they will share with you.

Repurpose your content to share and spread yourself effectively

Show respect but don’t stand on the fence

Ask for work

The Emotional Face of Twitter

Twitterville I don’t even Blog why would I Microblog (Microsharing) Typical Twitter journey Everyone talking about it – I’m pumped Get in and try it – I’m let down Eventually I start to use it again I see the value I find it takes up too much of my time I pull back the throttle I’m idling and my community begins to resonate – vibration When you all came back from London after your accreditation did it take little time for the system to start working for you?

I don’t even Blog why would I Microblog (Microsharing)

Typical Twitter journey

Everyone talking about it – I’m pumped

Get in and try it – I’m let down

Eventually I start to use it again

I see the value

I find it takes up too much of my time

I pull back the throttle

I’m idling and my community begins to resonate – vibration

When you all came back from London after your accreditation did it take little time for the system to start working for you?

What is Microblogging It asks us the question: What are you doing? What has your attention? What are you working on? What do you have in common? What are you thinking?

It asks us the question:

What are you doing?

What has your attention?

What are you working on?

What do you have in common?

What are you thinking?

How is it different? …… from IM …… from e-mail …… from texting Open One to many Push-subscribe Searchable Mobile URL’s Response is optional So is listening

…… from IM

…… from e-mail

…… from texting

What is Microblogging Its a scalable communication platform (f2f is not) The engine which powers the Network of loose ties. Not invasive or overwhelming (unlike the Inbox) Creates an ambient awareness

Its a scalable communication platform (f2f is not)

The engine which powers the Network of loose ties.

Not invasive or overwhelming (unlike the Inbox)

Creates an ambient awareness

Microblogging Fosters Cohesiveness Authenticity Connections Leadership Accountability

Cohesiveness

Authenticity

Connections

Leadership

Accountability

Ideagoras New Business Models How InnoCentive works: Creating an eBay for innovation How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on? P&G’s Larry Huston : “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”

Ideagoras

Creating an eBay for innovation

How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?

P&G’s Larry Huston : “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”

Online Communities You can’t force a community The internet is becoming human – it listens Its not all about websites anymore Its all about conversation

You can’t force a community

The internet is becoming human – it listens

Its not all about websites anymore

Its all about conversation

The presentation outline Some Stats to get some Ooos and Aaaas The Platforms we will engage on Business Collaborative Networks The Emotional face of Twitter Social Media Business models Benefits of engaging through these channels The least you should think of doing Booklist

Some Stats to get some Ooos and Aaaas

The Platforms we will engage on

Business Collaborative Networks

The Emotional face of Twitter

Social Media Business models

Benefits of engaging through these channels

The least you should think of doing

Booklist

Benefits of Engaging in Online Social Media Global reach Greater market opportunity Develop market ready product faster Low barriers/cost to entry Maintain soft relationships SaaS - Less technology to mess with Evernote (Biz cards in the cloud) Google Docs

Global reach

Greater market opportunity

Develop market ready product faster

Low barriers/cost to entry

Maintain soft relationships

SaaS - Less technology to mess with

Evernote (Biz cards in the cloud)

Google Docs

What is the minimum you should do Invest the time Get a full profile on Linkedin %100 Join groups and engage on Linkedin Engage on Twitter and hone your own community of value Develop a Blog – (Richards presentation) Explore new paradigms in Business

Invest the time

Get a full profile on Linkedin %100

Join groups and engage on Linkedin

Engage on Twitter and hone your own community of value

Develop a Blog – (Richards presentation)

Explore new paradigms in Business

Book List Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine, James H. Gilmore Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Tribes: We Need You to Lead Us by Seth Godin Outliers: The Story of Success [AUDIOBOOK] [UNABRIDGED] by Gladwell Malcolm The Wisdom of Crowds by James Surowiecki The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott, Anthony D. Williams

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff

The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger

The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine, James H. Gilmore

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Tribes: We Need You to Lead Us by Seth Godin

Outliers: The Story of Success [AUDIOBOOK] [UNABRIDGED] by Gladwell Malcolm

The Wisdom of Crowds by James Surowiecki

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott, Anthony D. Williams

Thank You for Listening ! I help companies to develop digital communication strategy Luke Grange info (at) knowledge- solutions.com.au 03 90014488 Twitter: @lukegrange