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Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
Developing A Socially Aware Business Culture
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Developing A Socially Aware Business Culture

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We need to start introducing Social Media talent into our organisations to establish more effective communication channels and a begin to establish culture of sharing.

We need to start introducing Social Media talent into our organisations to establish more effective communication channels and a begin to establish culture of sharing.

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  • 1. Developing a communicative business Culture through Social Media
  • 2. JANE - CFOTOM- CEO BILL - HR Mng staff staff staff staff staff staff staff We need to establish a more integrated, communicative organisational culture, to better share knowledge and reuse what we have innovated in the past
  • 3. JANE - CFOTOM- CEO BILL - HR Mng I agree. Staff morale is down and attrition is on the increase. I’ll see what we can do staff staff staff staff staff staff staff We need to establish a more integrated, communicative organisational culture, to better share knowledge and reuse what we have innovated in the past
  • 4. JANE - CFOTOM- CEO BILL - HR Mng staff staff staff staff staff staff staff What solution do you see in sight?
  • 5. JANE - CFOTOM- CEO BILL - HR Mng We have heard that leaders in this field have adopted Social Media to engage staff and improve efficiency staff staff staff staff staff staff staff
  • 6. JANE - CFOTOM- CEO BILL - HR Mng I have been looking at including Social Media criteria in our recruitment process staff staff staff staff staff staff staff
  • 7. BILL - HR Mng staff staff staff staff staff staff staff Thank goodness I got some expert advice. We should start to identify Social Media talent and recruit based on Social Media skills and experience.
  • 8. BILL - HR Mng I noticed you were already engaged with a number of our staff through Social Media channels and that you like our products and service staff staff staff staff staff staff staff Henry - New recruit
  • 9. BILL - HR Mng I noticed you were already engaged with a number of our staff through Social Media channels and that you like our products and service staff staff staff staff staff staff staff Henry - New recruit Yes I use a number of Social Media channels and am well versed in Social Media and have the skills to take it further
  • 10. BILL - HR Mng staff staff staff staff staff staff staff Henry - New recruit Finally a company I’m applying to who get the value of Social Media and its significance to the business through listening to its people
  • 11. staff staff staff staff staff staff staff Henry - New recruit I’m so pleased I got the job. Now I had better identify what existing Social Media networks are in the company.
  • 12. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  • 13. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  • 14. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  • 15. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  • 16. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I’ll book the meeting room for next Tue at 11am does that suit you ? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  • 17. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I’ll book the meeting room for next Tue at 11am does that suit you ? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Staff 4: @staff6, @staff7 11am next Tue works for me Conversation on Twitter
  • 18. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I’ll book the meeting room for next Tue at 11am does that suit you ? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Staff 4: @staff6, @staff7 11am next Tue works for me Staff 6: @staff4, @staff7 11am next Tue works for me too. See you then Conversation on Twitter
  • 19. A week later
  • 20. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit Conversation on Twitter Henry @staff4, @staff6 , @staff7 Hi all of you. I am new to the company and wanted to introduce myself .
  • 21. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit Conversation on Twitter Henry @staff4, @staff6 , @staff7 Hi all of you. I am new to the company and wanted to introduce myself . Staff7 @staff4, @staff6 Welcome to the company Henry. We are having staff drinks after work tonight your welcome to join us. Great I am being accepted into the network
  • 22. Staff 1 Henry - New recruit Staff 2 Staff 5Staff 3 I noticed some staff in the company use Twitter and I wanted to teach you what it is all about and how it can improve your lives at work Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced.
  • 23. Draw Baseline
  • 24. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 We have started introducing Social Media talent into the company and we need to begin measuring relevant metrics and KPI’s
  • 25. 3 months later
  • 26. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 Great job on the Social Media program Bill – we are starting to see some positive effects based on metrics we have been tracking
  • 27. 6 months later
  • 28. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 Wow Bill – production and service figures are up and costs are going down that Social Media talent recruitment strategy is really working
  • 29. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 Our staff attrition has also decreased and surveys are showing morale is improving Wow Bill – production and service figures are up and costs are going down that Social Media talent recruitment strategy is really working
  • 30. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 This is just the news I needed to hear and well done team. I have really enjoyed engaging through Social Media. We are finally seeing a social culture develop
  • 31. “For the organization, this interconnectivity helps break down silos, helps accelerate project completion time- lines, and reconnects the company organically with the outside world (their markets). From an employee perspective, it results in a dynamic ecosystem which fosters professional and personal development on a day-to-day basis. Empowered, engaged employees are usually happy employees. Happy employees usually create fantastic customer experiences and help make good companies great.” October 29, 2009 by Olivier Blanchard on Twitter
  • 32. Slideshow by: Luke Grange @lukegrange http://knowledge-solutions.com.au With input from : Olivier Blanchard @Brandbuilder http://thebrandbuilder.wordpress.com/ Michelle Lambert @michellelamb http://www.sirfrt.com.au/

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