Developing A Socially Aware Business Culture

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We need to start introducing Social Media talent into our organisations to establish more effective communication channels and a begin to establish culture of sharing.

Published in: Business, Technology

Developing A Socially Aware Business Culture

  1. 1. Developing a communicative business Culture through Social Media
  2. 2. JANE - CFOTOM- CEO BILL - HR Mng staff staff staff staff staff staff staff We need to establish a more integrated, communicative organisational culture, to better share knowledge and reuse what we have innovated in the past
  3. 3. JANE - CFOTOM- CEO BILL - HR Mng I agree. Staff morale is down and attrition is on the increase. I’ll see what we can do staff staff staff staff staff staff staff We need to establish a more integrated, communicative organisational culture, to better share knowledge and reuse what we have innovated in the past
  4. 4. JANE - CFOTOM- CEO BILL - HR Mng staff staff staff staff staff staff staff What solution do you see in sight?
  5. 5. JANE - CFOTOM- CEO BILL - HR Mng We have heard that leaders in this field have adopted Social Media to engage staff and improve efficiency staff staff staff staff staff staff staff
  6. 6. JANE - CFOTOM- CEO BILL - HR Mng I have been looking at including Social Media criteria in our recruitment process staff staff staff staff staff staff staff
  7. 7. BILL - HR Mng staff staff staff staff staff staff staff Thank goodness I got some expert advice. We should start to identify Social Media talent and recruit based on Social Media skills and experience.
  8. 8. BILL - HR Mng I noticed you were already engaged with a number of our staff through Social Media channels and that you like our products and service staff staff staff staff staff staff staff Henry - New recruit
  9. 9. BILL - HR Mng I noticed you were already engaged with a number of our staff through Social Media channels and that you like our products and service staff staff staff staff staff staff staff Henry - New recruit Yes I use a number of Social Media channels and am well versed in Social Media and have the skills to take it further
  10. 10. BILL - HR Mng staff staff staff staff staff staff staff Henry - New recruit Finally a company I’m applying to who get the value of Social Media and its significance to the business through listening to its people
  11. 11. staff staff staff staff staff staff staff Henry - New recruit I’m so pleased I got the job. Now I had better identify what existing Social Media networks are in the company.
  12. 12. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  13. 13. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  14. 14. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  15. 15. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  16. 16. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I’ll book the meeting room for next Tue at 11am does that suit you ? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Conversation on Twitter
  17. 17. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I’ll book the meeting room for next Tue at 11am does that suit you ? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Staff 4: @staff6, @staff7 11am next Tue works for me Conversation on Twitter
  18. 18. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit I notice some use Twitter Staff 6: @staff4 can you send me the ones you developed? Staff 7: @staff4, @staff6 I’ll book the meeting room for next Tue at 11am does that suit you ? Staff 4: @staff6, @staff7 I’ll put mine up in the same place on the organization Intranet. Lets do a final review next week. Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced. Staff 4: @staff6, @staff7 11am next Tue works for me Staff 6: @staff4, @staff7 11am next Tue works for me too. See you then Conversation on Twitter
  19. 19. A week later
  20. 20. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit Conversation on Twitter Henry @staff4, @staff6 , @staff7 Hi all of you. I am new to the company and wanted to introduce myself .
  21. 21. Staff 2 Staff 4 Staff 7 Staff 3 Staff 5 Staff 6 Staff 1 Henry - New recruit Conversation on Twitter Henry @staff4, @staff6 , @staff7 Hi all of you. I am new to the company and wanted to introduce myself . Staff7 @staff4, @staff6 Welcome to the company Henry. We are having staff drinks after work tonight your welcome to join us. Great I am being accepted into the network
  22. 22. Staff 1 Henry - New recruit Staff 2 Staff 5Staff 3 I noticed some staff in the company use Twitter and I wanted to teach you what it is all about and how it can improve your lives at work Staff 7: @staff4, @staff6 I have put mine up on the Organization Intranet at g: xx/xx/file.pdf Staff 4: @staff6, @staff7 great meeting today guys, just confirming actions from here. We need to collate the images we produced.
  23. 23. Draw Baseline
  24. 24. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 We have started introducing Social Media talent into the company and we need to begin measuring relevant metrics and KPI’s
  25. 25. 3 months later
  26. 26. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 Great job on the Social Media program Bill – we are starting to see some positive effects based on metrics we have been tracking
  27. 27. 6 months later
  28. 28. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 Wow Bill – production and service figures are up and costs are going down that Social Media talent recruitment strategy is really working
  29. 29. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 Our staff attrition has also decreased and surveys are showing morale is improving Wow Bill – production and service figures are up and costs are going down that Social Media talent recruitment strategy is really working
  30. 30. JANE - CFOTOM- CEO BILL - HR Mng Staff 2 Staff 4 Staff 7 Henry Staff 3 Staff 5 Staff 6 Staff 1 This is just the news I needed to hear and well done team. I have really enjoyed engaging through Social Media. We are finally seeing a social culture develop
  31. 31. “For the organization, this interconnectivity helps break down silos, helps accelerate project completion time- lines, and reconnects the company organically with the outside world (their markets). From an employee perspective, it results in a dynamic ecosystem which fosters professional and personal development on a day-to-day basis. Empowered, engaged employees are usually happy employees. Happy employees usually create fantastic customer experiences and help make good companies great.” October 29, 2009 by Olivier Blanchard on Twitter
  32. 32. Slideshow by: Luke Grange @lukegrange http://knowledge-solutions.com.au With input from : Olivier Blanchard @Brandbuilder http://thebrandbuilder.wordpress.com/ Michelle Lambert @michellelamb http://www.sirfrt.com.au/

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