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The College Of Saint Rose Passion Campaign
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The College Of Saint Rose Passion Campaign

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The following presentation is a quick look into the ongoing “Passion Campaign” started by The College of Saint Rose career center. To date, I have presented our marketing campaign and two conferences.

The following presentation is a quick look into the ongoing “Passion Campaign” started by The College of Saint Rose career center. To date, I have presented our marketing campaign and two conferences.


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  • 1995 Smallest Brewery in the country – now they move 140,000 barrels (still small) 52 million in revenue – very successful Play open road video – Michael Jager
  • Transcript

    • 1. The Passion Campaign
    • 2. Students are swamped with advertising on campus TWITTER THE CHRONICLE BLACKBOARD FACEBOOK BLOGSWORD OF MOUTH BILLBOARDS WEB-SITES RADIO STATION CAMPUS TVDORM ROOMS EMAIL AND OTHERSACCESS TV LINKED-IN STALL-STORIES We wanted a way to STAND OUT
    • 3. We needed a plan“…seamlessly integrating your passion and philosophy into your marketing.” - Sam Calagione, *Brewer, Dog Fish Head
    • 4. Programs and resources• S.A.I.N.T Night Dinner• Advisement Advantage• WORK IT!• C.A.N and Alumni ProfilesQuestions?