The document discusses the effectiveness of combining a film's main product (trailer, poster) with ancillary texts (magazine cover). It analyzes drafts of a magazine cover and how only the film title was changed to a larger, spooky font for branding purposes. Feedback confirmed the same distinctive font across materials helps audiences recognize the film "The Unknown". Images of actors on the poster attract attention and branding, while the tagline gives plot insight. Maintaining visual consistency and branding across the trailer, poster and magazine increases audience awareness and appeal.

1. Q4 – How effective is the
combination of your main product
and ancillary texts?

2. Magazine Front Cover
1st Draft 2nd Draft
As we can see from the two drafts of my horror film
trailer, we are able to identify that the features and images
used have been kept and contained within the second draft
of my magazine front cover. However, the only change that
I have made is the title of the film, located in the lower third
of the front cover. The reasons for this change in font is due
to the fact that brand identity is a must in order to target
both existing and new target markets and audiences. I have
changed the original font to a more larger and appealing
font that links to the codes and conventions of a horror film
poster as the title has a ‘spooky’ look about it, linking to the
genre of my film and its context.
Here I have included a screenshot of my film trailer and the title of the
film that has been included at the end of the trailer. As we can see, the
brand identity is very clear to the audience, with the same dark
background used as well as the style and size of the font in both
promotional material. The audience feedback that I retained informed
me that the effectiveness of the use of the same font throughout both
of these is that it allows for the audience to ‘recognise’, ‘identify’ and
‘relate to the magazine front cover and trailer’ informing them that ‘The
Unknown’ is the film being promoted in a specific magazine if they were
to see this on a shelf alongside other magazines.

3. Film Poster
Images of actors/characters
As we can see I have included actors and characters at the top of the film poster. By doing so, this allows for the
audience to identify and recognise their possible favourite actors, this linking to the brand identity of my media
products. From my audience feedback, I have been informed that the use of these images at the top of the poster
appeals and attracts the audience as well as creating a brand identity that is recognisable to the audience if for
example, the poster was displayed in a cinema or at a bus stop.
Tagline
I have placed the tagline at the very top of the poster, this allowing for the audience to clearly recognise and clearly
read this. This tagline informs the audience of the context and gives them an insight into the plot of the film.
Referring back to my target audience feedback, I have found out that this is a very important feature that I have
used as the target audience can gain an insight into the plot of the film. However, some feedback stated that I
should have included this tagline in the film trailer as to help bring the two (poster and trailer) together to maximise
the connection and effect this has on the audience.
Title of film
The title of the film I have again, used the same font and style in which has been included in the magazine front
cover and the film trailer. My audience feedback in which I conducted states that the title of the film is very effective
in order to create and maintain a high level of brand identity, making it easier and for the audience to be aware that
the three projects are all interlinked and target a wider audience range.
Faint image – character.
The faint image that I have included was to try and create a brand
identity. However, looking at my audience feedback, I have found out
that the audience would have liked to see this continue into our film
trailer and maybe on the magazine front cover. I was informed that the
spookiness of this dark figure would have appealed to the
audience, creating a sense of tension as well as creating a brand identity
that if they were to see this, they would automatically think of ‘The
Unknown’.