Your SlideShare is downloading. ×
SC Lights
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SC Lights

190

Published on

Cal Poly Venture Challenge Entry

Cal Poly Venture Challenge Entry

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
190
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Status Quo-follow a car, slow downBrighter Lights-features 2-3 times the illuminationAdditional Lights-Can have a maximum of 2 aux headlightsdoes not completely solve problemPics of competition
  • Custom shop why?Trade shows, guerilla, Bowling alley strategy 1 pin/seg at a timeWhy we are picking specific models--> demographic, current safety solutions70% of new bike riders falling between the age of 31-60
  • Transcript

    • 1. Safe
      Corner
      Riding
      Lights
      Setting the Curve
    • 2. Current Problem
      Decreased visibility when driving at night
      Measures taken by automotive industry
      Lexus, Audi, BMW, & Opel
      3
      2
      1
      1.Stock Lights
      2.Brighter Lights
      3.Adaptive Front Lighting
      Illuminated Area
    • 3. Meet the Team
      Toby Lloyd
      Engineer
      Zach McKibbin
      Engineer
      • Billie Fritz
      Engineer
      • Luke Richter
      Business
      Joseph Mello
      Advisors
      Jonathan York
    • 4. Motorcycle Problem
      “Approximately 60% of motorcycle fatalities occur at night.” -National Highway Traffic Safety Association
      “I have to be very careful because I can’t see around corners at night.”
      -Mike Crawley, Motorcycle Enthusiast
    • 5. Current Methods Taken by Motorcyclists
      Take it slower around corners
      Follow a car for added illumination
    • 6. Existing Ideas and Innovations
      Turns with handlebar
      Sectioned Reflector
      • Koito Seisakusho Co.
      • 8. Kawasaki
      Rotates one light
      Radar
    • 9. Motorcycle Application
      1. Helmet Marker
      2.Tracking Camera
      3.Processor
      4.Guidable Light
      1
      2
      4
      3
      4
    • 10. Marketing Approach
      Currently Operating in US
      New Rider Demographics
      Specific Bikes
      Cruiser Bikes
      Touring Bikes
      Adventure Bikes
      Touring Bike sales increased 15% in 2007
      Honda Gold Wing
    • 11. Major Milestones
      Provisional Patent
      Functioning Prototype
      Trial Test Run
    • 12. Questions
    • 13. Minimize Hazardous Night Riding
      Adjust your speed to the range of your headlights.
      Keep your eyes moving.
      Protect your eyes from glare.
      Keep windshields and headlight lenses clean.
      Use your lights wisely.
      90% of a driver's reaction depends on vision.
    • 14. Products that Promote Rider Safety
      2010 Gold Wing
      Metallic Black
      $22,899.00
      Turn Signal Cancellation
      $97.75
      Headlight Modulator
      $69.95
      Deer Avoidance System
      $66.80
      Tire Pressure
      Monitoring System
      $245.95
      Add airbag $5,000.00
      Add ABS
      $3,700.00
    • 15. Competition
      Additional Auxiliary Light
      Brighter Light
      Headlight Bulb $64.49
      Additional Auxiliary Light $1,229.95
    • 16. Legal Requirements
      Photometric requirements
      Must not blind other drivers
      Must project certain illuminations for various speeds
      Auxiliary Lights
      Maximum of 2
      SAE DOT Certification
      Automotive Manufacturers Equipment Compliance Agency
      $350.00 and $100.00 for each additional model
    • 17. Factors to Consider
    • System Overview
      • Three part electro-mechanical system
      1
      3
      2
      4
    • 23. Worldwide Motorcycle Demand to Increase Through 2013
      MOTORCYCLES IN USE WORLDWIDE
      Demand will grow 8% per year for next 5 years
      Fastest growth in Africa, Middle East, and Asia
      Underserved markets in Nigeria, Philippians, Vietnam
      Source: The Freedonia Group Inc.
    • 24. Implementation
      Smaller Scale Trial Runs
      Feedback and Suggestions
      Redefine Product
      Custom Shop Trial Runs
      Feedback and Suggestions
      Redefine Product
      Licensing Agreement
      Target Price Point $1,000
      Awareness
      Interest
      Evaluation
      Commitment
      Referral
    • 25. Patents
      Kawasaki
      Sensors determine dynamic properties of the bike
      Honda
      Similar to Kawasaki but changes reflector geometry
      Sensors to determine bank angles
      Rotate headlight to maintain leveled illumination

    ×