Status Quo-follow a car, slow downBrighter Lights-features 2-3 times the illuminationAdditional Lights-Can have a maximum of 2 aux headlightsdoes not completely solve problemPics of competition
Custom shop why?Trade shows, guerilla, Bowling alley strategy 1 pin/seg at a timeWhy we are picking specific models--> demographic, current safety solutions70% of new bike riders falling between the age of 31-60
Safe Corner Riding Lights Setting the Curve
Current Problem Decreased visibility when driving at night Measures taken by automotive industry Lexus, Audi, BMW, & Opel 3 2 1 1.Stock Lights 2.Brighter Lights 3.Adaptive Front Lighting Illuminated Area
Meet the Team Toby Lloyd Engineer Zach McKibbin Engineer
Business Joseph Mello Advisors Jonathan York
Motorcycle Problem “Approximately 60% of motorcycle fatalities occur at night.” -National Highway Traffic Safety Association “I have to be very careful because I can’t see around corners at night.” -Mike Crawley, Motorcycle Enthusiast
Current Methods Taken by Motorcyclists Take it slower around corners Follow a car for added illumination
Minimize Hazardous Night Riding Adjust your speed to the range of your headlights. Keep your eyes moving. Protect your eyes from glare. Keep windshields and headlight lenses clean. Use your lights wisely. 90% of a driver's reaction depends on vision.
Products that Promote Rider Safety 2010 Gold Wing Metallic Black $22,899.00 Turn Signal Cancellation $97.75 Headlight Modulator $69.95 Deer Avoidance System $66.80 Tire Pressure Monitoring System $245.95 Add airbag $5,000.00 Add ABS $3,700.00
Legal Requirements Photometric requirements Must not blind other drivers Must project certain illuminations for various speeds Auxiliary Lights Maximum of 2 SAE DOT Certification Automotive Manufacturers Equipment Compliance Agency $350.00 and $100.00 for each additional model
Worldwide Motorcycle Demand to Increase Through 2013 MOTORCYCLES IN USE WORLDWIDE Demand will grow 8% per year for next 5 years Fastest growth in Africa, Middle East, and Asia Underserved markets in Nigeria, Philippians, Vietnam Source: The Freedonia Group Inc.
Patents Kawasaki Sensors determine dynamic properties of the bike Honda Similar to Kawasaki but changes reflector geometry Sensors to determine bank angles Rotate headlight to maintain leveled illumination