Lone Star Workshop

703 views

Published on

Lone Star Education network presentation given at WC 2012 on the use of social media to develop your personal brand.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
703
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Lone Star Workshop

  1. 1. 24-Apr-12
  2. 2. 24-Apr-12 2
  3. 3. 24-Apr-12 3
  4. 4. 24-Apr-12 4
  5. 5. 24-Apr-12 5
  6. 6. you 24-Apr-12 6
  7. 7. (always)24-Apr-12 7
  8. 8. 24-Apr-12 8
  9. 9. 24-Apr-12 9
  10. 10. 24-Apr-12 10
  11. 11. CONTROL VISIBILITY + The “search” you 24-Apr-12 11
  12. 12. SHARE WHAT YOU WANT TO SHARE + Privacy settings are you friend 24-Apr-12 12
  13. 13. SHARE WHAT YOU WANT TO SHARE + Connecting 24-Apr-12 13
  14. 14. SHARE WHAT YOU WANT TO SHARE + Posting 24-Apr-12 14
  15. 15. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE + Upload a professional image Ok, I’m a bit biased about this one… 24-Apr-12 15
  16. 16. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE + Create a compelling headline 24-Apr-12 16
  17. 17. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE + List your current position and at least two past positions 24-Apr-12 17
  18. 18. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE + Complete the “Summary” section of your profile 24-Apr-12 18
  19. 19. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE + Complete the “Specialties” section of your profile 24-Apr-12 19
  20. 20. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE + Complete the “Interests” and “Groups and Associations” sections 24-Apr-12 20
  21. 21. CHECKLIST TO GET FOUND BY CONTACTS + Edit your public LinkedIn URL, website listings, add Twitter link 24-Apr-12 21
  22. 22. CHECKLIST TO GET FOUND BY CONTACTS + Make your entire LinkedIn profile publically visible to everyone 24-Apr-12 22
  23. 23. GET PLUGGED IN WITH LINKEDIN APPLICATIONS + Slideshare 24-Apr-12 23
  24. 24. GET PLUGGED IN WITH LINKEDIN APPLICATIONS + Reading List by Amazon 24-Apr-12 24
  25. 25. GET PLUGGED IN WITH LINKEDIN APPLICATIONS + Events 24-Apr-12 25
  26. 26. GET PLUGGED IN WITH LINKEDIN APPLICATIONS + Wordpress or Blog link 24-Apr-12 26
  27. 27. GET YOUR NETWORK STARTED + Connect with your direct, first degree network 24-Apr-12 27
  28. 28. GET YOUR NETWORK STARTED + Add previous colleagues and classmates to your network 24-Apr-12 28
  29. 29. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS + Browse the networks of your immediate network 24-Apr-12 29
  30. 30. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS + Use the “Advanced Search” option to search for people 24-Apr-12 30
  31. 31. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS + Join groups that your target market joins 24-Apr-12 31
  32. 32. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS + Save your people searches and create an alert 24-Apr-12 32
  33. 33. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS + Follow your network’s updates and your contacts’ interactions 24-Apr-12 33
  34. 34. DEVELOP A P.O.V. + Status updates 24-Apr-12 34
  35. 35. DEVELOP A P.O.V. + LinkedIn answers 24-Apr-12 35
  36. 36. GIVE YOURSELF AN EDGE + Give before asking for favors 24-Apr-12 36
  37. 37. GIVE YOURSELF AN EDGE + Connect with everyone 24-Apr-12 37
  38. 38. GIVE YOURSELF AN EDGE + Make your interactions personal 24-Apr-12 38
  39. 39. GIVE YOURSELF AN EDGE + Use advanced applications to promote your own content 24-Apr-12 39
  40. 40. EVALUATE YOUR APPROACH + Measure your LinkedIn reach 24-Apr-12 40
  41. 41. EVALUATE YOUR APPROACH + Monitor the interactions in your LinkedIn groups 24-Apr-12 41
  42. 42. EVALUATE YOUR APPROACH + Track your developing thought leadership 24-Apr-12 42
  43. 43. 24-Apr-12 43
  44. 44. RECOMMENDATIONS + You need at least 3 completed recommendations in order for LinkedIn to label your profile “completed.” 24-Apr-12 44
  45. 45. AGGREGATORS + Use aggregators to create a “branding page” all about you. – Flavors.me – About.me 24-Apr-12 45
  46. 46. MAINTENANCE + You can’t set it and forget it 24-Apr-12 46

×