Volunteerster Presentation Launchpad 50k 2009

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This is the deck of my pitch at the 2009 Launchpad 50k competition at the University of Waterloo, Ontario. Volunteerster placed 2nd in its stream (social entrepreneurship). Ultimately I determined that the small revenue potential of the business did not justify the risk and effort involved in its execution.

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  • Volunteers are critical to the operation and service delivery of NFPs. Yet NFPs face greater challenges in recruiting, retaining and managing volunteers than for-profit organizations do for their employees. Between 40 and 70 percent of NFPs report difficulty in retaining volunteers, while another 50% report a lack of internal capacity in managing volunteers as an issue. Studies show that volunteer turnover is over one third year over year.
  • Market is valued at $10 / month for NGOs that reported a problem volunteer activities.
  • Volunteerster Presentation Launchpad 50k 2009

    1. 1. LAUNCHPAD 2009<br />Luke Lockhart | May 1st<br />
    2. 2. problem<br />
    3. 3. solution<br />VOLUNTEERS<br />Community<br />Facebook Integration<br />Opportunities<br />NFPs<br />Volunteer Search & Vetting<br />Automated Management<br />Viral Promotion<br />
    4. 4. NFP View<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8. customer traction<br />“We could definitely use this… Yes we would pay for it… Can we be a beta customer?”<br /><ul><li> Alyson lkjl, War Child Canada</li></ul>Strong interest and positive feedback from:<br />
    9. 9. market size<br />248,000 NGOs have difficulties managing or recruiting volunteers, and have revenue over $30,000 in US and Canada.<br />Total US and Canadian market: $30 million<br />
    10. 10. business model<br />Software-as-a-Service<br />Monthly fees scale with active volunteers<br />100 volunteers = $50 / month<br />Notable initial development costs, low ongoing monthly expenses<br />
    11. 11. competition<br />Simple recruitment website.<br />Expensive, heavy enterprise software.<br />Traditional management focus, weak communication and interface.<br />
    12. 12. sales and marketing<br /><ul><li>Direct sales to the largest NFPs
    13. 13. SEO, online advertising, marketing and evangelism
    14. 14. Trade shows
    15. 15. Facebook, viral usage and network effect</li></li></ul><li>team<br />VOLUNTEERSTER<br />Luke Lockhart – Founder/Business Development<br />Daniel Robinson – Online marketing <br />IDEA COUTURE (Strategic Partner)<br />Andrew Lockhart – Strategy, Design and User Experience<br />CAMEESA (Development Associates)<br />KamilChmielewski – Technical Architect<br />Victor Bezic – Interface Developer<br />Andrew Cronk – Application Developer<br />
    16. 16. money and milestones<br /><ul><li>4-8 months R&D
    17. 17. Launch with partner
    18. 18. CF positive 6 months later
    19. 19. Net income </li></ul>Year 1: ($68,922)<br />Year 2: $484,743<br />Year 3: $1,437,752 <br /><ul><li>Required capital: $250, 000
    20. 20. Exit strategy: Aquisition</li></li></ul><li>RECRUIT, RETAIN, MANAGE<br />

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