ELECTIMUSS LUXURY PERFUME SERIES Derived from the Latin word meaning ‘to choose the best’, Electimuss takes inspiration from the architects of modern perfume in ancient Rome. The word perfume is derived from the Latin ‘perfumas’ meaning ‘through smoke’ and it was the Romans that refined the art of perfume making, using rare and exotic ingredients from across their vast em-pire’. To the average Roman man and woman, perfume was a necessity not a luxury - Men associated scent with health and bathed in perfumes, perfumed their clothes and even their horses while gladiators applied perfumed lotions before they fought. Wealthy women benefited from handmaidens, ‘Cosmetae’, much prized for their skills, who attended their mistresses and would pour treasured oils into the bath and onto the skin. Perfume became a phenomenon as the wealthy and stylish bid to trump their friends and neighbours with more and more complex, costly and rare ingredients and it is estimated that by the first century AD Roman Society was consuming 2500 tons of Frankincense and 500 tons of Myrrh. One Emperor burned all of the incense that the Arabian peninsula produced in an entire year! Eventually these perfumes be-came so expensive that a law was introduced to limit their use! At Electimuss, fragrance is embraced as an indispensable part of grooming and ingredients, as the name implies, are selected from rar-est and finest oils and resins from around the world including truffle, caviar, saffron, lotus flower, Mysore sandalwood and oud. Intensity is a key component of the Electimuss collection and ‘Electimuss Pure Per-fume’ is a staggeringly indulgent 40% concentration, the most intoxi-cating way of experiencing luxury fine fragrance. Finally, each bottle bears the ‘Vertragus’, ancestor of the modern grey- hound “swifter than thought or a winged bird it runs” (Grattius) - the perfect olfactory metaphor.

3. D
erived from the Latin word meaning ‘to choose the
best’, Electimuss takes inspiration from the architects of
modern perfume in ancient Rome. The word perfume is
derived from the Latin ‘perfumas’ meaning ‘through smoke’ and
it was the Romans that refined the art of perfume making, using
rare and exotic ingredients from across their vast empire’.
To the average Roman man and woman, perfume was a necessity
not a luxury - Men associated scent with health and bathed in
perfumes, perfumed their clothes and even their horses while
gladiators applied perfumed lotions before they fought. Wealthy
women benefited from handmaidens, ‘Cosmetae’, much prized
for their skills, who attended their mistresses and would pour
treasured oils into the bath and onto the skin.
Perfume became a phenomenon as the wealthy and stylish
bid to trump their friends and neighbours with more and more
complex, costly and rare ingredients and it is estimated that by
the first century AD Roman Society was consuming 2500 tons
of Frankincense and 500 tons of Myrrh. One Emperor burned all
of the incense that the Arabian peninsula produced in an entire
year! Eventually these perfumes became so expensive that a law
was introduced to limit their use!
At Electimuss, fragrance is embraced as an indispensable part of
grooming and ingredients, as the name implies, are selected from
rarest and finest oils and resins from around the world including
truffle, caviar, saffron, lotus flower, Mysore sandalwood and
oud. Intensity is a key component of the Electimuss collection
and ‘Electimuss Pure Perfume’ is a staggeringly indulgent 30%
concentration, the most intoxicating way of experiencing luxury
fine fragrance.
Finally, each bottle bears the ‘Vertragus’, ancestor of the modern
grey- hound “swifter than thought or a winged bird it runs”
(Grattius) - the perfect olfactory metaphor.
LUXURY PERFUME SERIES

5. SAGGITA
T
he golden champaca flower is possibly the most
beautiful single floral scent in the world and
synonymous with romance - one of Cupids five
arrows (Saggita mean’s ‘arrow’) was made from
champaca! This Himalayan miracle of soft white blossom mixed
with a rich fruit undertow opens with the bright, sherbet fizz
of yuzu and bergamot then gently blends into the champaca
oil which unfurls it’s soft apricot edges before growing in
intensity as the heady champaca absolute takes centre stage,
its sweetness offset by a dash of bitter vetiver.
A fleshy musk joins the throng which increases the sumptuous
lushness of the fragrance transporting the wearer, an ozonic
freshness binding the whole.
top:
heart:
base:
green • lemon • citrus • yuzu • champaca oil
ylang ylang • jasmine • magnolia • aniseed • apricot • chamomile • muguet
sandalwood • musk • vanilla • orris • amber • civet • champaca abs vetiver

7. VENTI
V
enti is Latin for wind and the 8 gods of the winds
were worshipped both for their geniality; gentle
winds bringing trade ships safely back to harbour
and from fear; the raging storms that could wreck
the fleet should they become displeased. Venti takes its
inspiration from the former and exalts the beauty of scents
borne on summer breezes.
The Mediterranean sea breeze bears the notes of mandarin
blossom, rose and jasmine which waft into lush tuberose and
gardenia. Nutmeg from Ceylon and an intense Madagascan
vanilla sweep in on the exotic trade winds and the perfume
finally reaches shore in Java and collects its cargo, a breath
of vetiver and sweet musk, before hitching a ride on the Bali
winds once more. Exotic and mellifluous; Venti is sophisticated,
worldly and ever-changing.
top:
heart:
base:
marine note • mandarin • peach • cinnamon
jasmine • orange blossom • geranium
patchouly • myrrh • vanilla • ambergris • benzoin

9. RHODANTHE
R
ose, the queen of flowers, has been
surrounded by legend for millennia.
The Roman’s believed that the rose
was created by the goddess Diana, who
turned a beautiful nymph (Rhodanthe) into the
flower so that she could escape amorous suitors
(whom the goddess turned into the thorns!).
Cupid was also said to have bribed the
god of silence with the Rose and thus the
Romans painted the flowers on their dining
room ceilings to remind guests not to repeat what
was said at dinner – a custom ripe for revival!
Rhodanthe is a magnificent rose scent,
constructed from a Bulgarian rose absolute of
outstanding beauty combined with the famously
psychotropic Datura Lily or Moon Flower - a
classic combination, both vibrant and ethereal,
sensual but just out of reach. spicey geranium and
violets join the bouquet as the rose intensifies and
blends into warm earthy patchouli, sandalwood
and white musk.
top:
heart:
base:
bergamot • coriander • violets • fresh lemon • raspberry
bulgarian rose • lily • saffron • jasmine • orange blossom • tuberose
patchouli • amber • vanilla • musk • guaiacwood • oudh

11. PLATINUM MUSCUS
D
iscovered by the Roman’s, musk oil was used
as both a fixative and a fragrance and is one of
the original ingredients of this ancient art-form.
Here,thesweetanimalicbeautyofmuskisgivenacool
white ‘platinum’ sheen, a contemporary coverlet of metallurgy
across a spicy/sweet scent, adding aldehydic sparkle and a
molten core. Piney sandalwood erupts immediately, deepened
by clove, cinnamon and allspice under a soft sweet incense.
The animalic strength of musk combines with an earthy patchouli
to deepen the interplay of sweet and spicy at the base.
This is a sophisticated interplay between ancient and modern
and celebrates contrasts - warm and glacial, soft and strong,
sweet and piquant. Iconic.
top:
heart:
base:
delicate green notes
rose • jasmine • freesia • nutmeg • cinnamon • clove • geranium • iris
resinous • guaiacwood • sandalwood • patchouli • amber • musk

13. INCITATUS
M
eaning ‘swift’, Incitatus was the
favourite horse of the emperor
Caligula, an Arab stallion that,
according to legend, lived in a
stable of marble with an ivory manger and was
fed oats mixed with gold leaf!
This luxury fragrance, created for equestrian
devotees around the globe, distils the essence
of the stable, from the warm musk of the animal
to the hay of the manger and the leather of the
saddle. This is a truly remarkable feat of olfactory
engineering and is the most evocative equine
scent ever created. From the Egyptian geranium,
Lebanese fern and dash of patchouli – which,
with musk and castoreum, conjure the horse
post canter – to the cedarwood and fresh hay of
the stable and finally the leather of the bridal,
warmed to body temperature with a spritz of oud.
An olfactory hymn to the relationship between
man and horse through 4000 years and incredibly
wearable as the notes blend effortlessly with the
skin,meldingtothebodylikehorsetorider,carrying
the wearer away on an epic journey through fields
and forests of oakmoss and sagey cypress.
top:
heart:
base:
neroli • rosemary • bergamot
cinnamon • ylang-ylang • patchouli • honeysuckle • tuberose • geranium
musk • labdanum • castoreum • leather • fresh hay

14. For those that desire the most intense of olfactory experience,
Electimuss ‘Pure Perfume’ extrait collection delivers luxury
fragrance in a pure potency of 30% concentration. Here, the
exquisite oils and resins are of such rare quality that larger
scale production is impossible but they can be relished here
in ever more intoxicating combinations. This is a collection for
the connoisseur, an intimate offering of blue-chip ingredients,
collated and imagined by the finest of olfactory talents.
The unique Pure Perfume bottles are banded in steel to echo
the Lorica Segmentata (segmented body armour) worn by
the Roman Centurion. This metaphor communicates both
strength and longevity of the fragrance while the polished
sheath celebrates the beauty and purity of the ingredients.
LIMITED EXTRAIT SERIES

16. AMBER AQUILARIA
M
entioned in the bible, Muslim hadeths and
Hebrew scripture, the best agarwood comes
from the Aquileria tree now protected in
many regions. Here the rich cognac notes
of the resin form the base of the fragrance which opens
with a bright, sparking bergamot that melts into a heart
of roses – rich, velvet petals that mesmerise before falling
into an opulent pillow of warm amber, sandalwood,
Bourbon vanilla and the aforementioned oud from
the Aquileria.
top:
heart:
base:
bergamot
rose • cognac
amber • sandalwood • vanilla bourbon • oudh

17. FUTURE RELEASES

19. BLACK CAVIAR
R
egarded as such a delicacy by the Romans that they
presented caviar to honoured guests surrounded by
garlands of flowers, here the luxurious scent opens
the spicy geranium flower and cumin juxtaposed
by a sweet, delicious balsam. Dense amber materialises with
intoxicating essences of tonka and vanilla in the base and
propels the oceanic caviar to sing its siren song as cedar wood
and dark musk bring out the animalic. Sensual and hypnotic –
the scent of the temptress!
top:
heart:
base:
bergamot • lavender • mint • geranium • cumin
rose • geranium • strawberry • tuberose • balsam • caviar
patchouli • musk • amber • vanilla • tonka • benzoin • peruvian cedar

20. GIFT SETS

22. DISCOVERY COMPENDIUM
T
he tradition of feasting and gift giving was
established in ancient Rome, most specifically
at the 5 day December festival the Saturnalia,
which celebrated the winter solstice and hence
the forthcoming spring. Gifts often included perfumes and
perfume bottles given to both men and women – the more
luxurious the greater the esteem!
In this spirit, Electimuss has created the Discovery Collection
– a luxury boxed set of 5 fragrances from the Electimuss
range in portable 15ml bottles. The perfect ‘tribute’ to the
perfume lover and a delicious introduction to the artistry of
Electimuss perfumes.
compendium comprises15ml incitatus, platinum muscus, rhodanthe, saggita & venti

23. GOLD CYGNUSS SET PICTURED

24. Q
ueen Leda of Sparta was visited by Jupiter, king of the
gods, in the guise of a swan and subsequently laid two
eggs. The first egg contained Helen of Troy, the most
beautiful woman in the world, and her twin sister Clytemnestra.
The second yielded Castor and Pollux, also known as Gemini.
Electimuss has worked with leading craftsmen to produce a
stunning Incense Burner (Mubkhur) in the shape of a swan’s egg
- for the ancient Romans a symbol of both great beauty and
of strength. This lustrous orb has been designed to burn the
bukhoor - small wood chips that secrete incense, much prized in
Middle Eastern Culture - here raised to heady olfactory heights
by the Electimuss perfumers.
The Cygnus Egg is available in Pewter form or in a limited edition
of Gold Plate.
THE CYGNUS COLLECTION
30ml limited extrait parfum, limited edition gold plated mubkhur
and 11g of electimuss bukhoor
15ml pure parfum, pewter mubkhur and 11g of electimuss bukhoorpewter set:
gold set:

25. THE PERFUMERS
Julien Rasquinet
Trained by the great Pierre Bourdon - one of the 20th centuries
finest talents - Julien is a young and talented perfumer with a
lot to express. through his witty sense of humour (which is so
important) and great appreciation for the arts. Julien is part of
a group of independent perfumers with a federated agreement
with Accords and Perfumes (the company that produce for
Bertrand Duchaufour, Marc-Antonie Corticchiato, Thomas
Fontaine and the late Mona Di Orio) Julien’s work is unique and
inspiring and he is in constant demand as a collaborator by the
most creative luxury perfume houses.

26. THE PERFUMERS
John Stephen
He is the “nose” and jokingly defines his work as “sticking
my business into other people’s noses!”. But make no mistake
about it, perfumery is a serious business, and John learned the
tools of his trade in the same way that all perfumers’ learn, by
painstaking trial and error over many years.
Modern perfumery requires a mix of abilities. There are times
when the perfumer must be the artist - creative, open minded,
unbound by tradition and willing to experiment on new ground.
But he may also have to be the scientist, having the technical
knowledge to be able to predict chemical conflicts between
oils or between a perfume and its packaging. He must also
be the detective, testing to see if an oil has been adulterated.
Many fine fragrances in the niche market owe at least some of
their success to John (Boadicea, Czech & Speake, to name a few)
and his perfumes are worn by enthusiasts all over the world -
even The Queen of England.
Christian Provenzano
Christian is an expert in Oriental/Arabic Fragrances, and also a
talented musician and a great cook! As a multicultural perfumer
(French, Sicilian, born in Morocco), Christian is the Global
Director of Perfumery at the English family fragrance house
CPL Aromas. He began his career in Holland as a laboratory
technician at Maschmeijer Aromatics. His acute sense of smell
convinced him to join the Naarden perfumery school and then
he returned to Maschmeijer as a trainee perfumer. In 1974, he
went to the UK to join Zimmermann & Hobbs and later on
Fritsche Dodge & Olcott (FDO) Finally he joined CPL Aromas in
1989. He now manages 25 perfumers located in France, Germany,
UK, Colombia, USA, Hong Kong and Dubai. He has created many
highly distinctive fragrances for impressive brands including
Agent Provocateur, Penhaligons, Jasper Conran, Amouage, Clive
Christian, Jo Malone, Illamasqua and Boadicea The Victorious.

27. www.electimussparfum.com
info@electimussparfum.com