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Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
Electimuss Perfume Luxury Perfume Series
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Electimuss Perfume Luxury Perfume Series

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ELECTIMUSS LUXURY PERFUME SERIES …

ELECTIMUSS LUXURY PERFUME SERIES

Derived from the Latin word meaning ‘to choose the best’, Electimuss takes inspiration from the architects of modern perfume in ancient Rome. The word perfume is derived from the Latin ‘perfumas’ meaning ‘through smoke’ and it was the Romans that refined the art of perfume making, using rare and exotic ingredients from across their vast em-pire’.

To the average Roman man and woman, perfume was a necessity not a luxury - Men associated scent with health and bathed in perfumes, perfumed their clothes and even their horses while gladiators applied perfumed lotions before they fought. Wealthy women benefited from handmaidens, ‘Cosmetae’, much prized for their skills, who attended their mistresses and would pour treasured oils into the bath and onto the skin.

Perfume became a phenomenon as the wealthy and stylish bid to trump their friends and neighbours with more and more complex, costly and rare ingredients and it is estimated that by the first century AD Roman Society was consuming 2500 tons of Frankincense and 500 tons of Myrrh. One Emperor burned all of the incense that the Arabian peninsula produced in an entire year! Eventually these perfumes be-came so expensive that a law was introduced to limit their use!

At Electimuss, fragrance is embraced as an indispensable part of grooming and ingredients, as the name implies, are selected from rar-est and finest oils and resins from around the world including truffle, caviar, saffron, lotus flower, Mysore sandalwood and oud. Intensity is a key component of the Electimuss collection and ‘Electimuss Pure Per-fume’ is a staggeringly indulgent 40% concentration, the most intoxi-cating way of experiencing luxury fine fragrance.

Finally, each bottle bears the ‘Vertragus’, ancestor of the modern grey- hound “swifter than thought or a winged bird it runs” (Grattius) - the perfect olfactory metaphor.

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  1. D erived from the Latin word meaning ‘to choose the best’, Electimuss takes inspiration from the architects of modern perfume in ancient Rome. The word perfume is derived from the Latin ‘perfumas’ meaning ‘through smoke’ and it was the Romans that refined the art of perfume making, using rare and exotic ingredients from across their vast empire’. To the average Roman man and woman, perfume was a necessity not a luxury - Men associated scent with health and bathed in perfumes, perfumed their clothes and even their horses while gladiators applied perfumed lotions before they fought. Wealthy women benefited from handmaidens, ‘Cosmetae’, much prized for their skills, who attended their mistresses and would pour treasured oils into the bath and onto the skin. Perfume became a phenomenon as the wealthy and stylish bid to trump their friends and neighbours with more and more complex, costly and rare ingredients and it is estimated that by the first century AD Roman Society was consuming 2500 tons of Frankincense and 500 tons of Myrrh. One Emperor burned all of the incense that the Arabian peninsula produced in an entire year! Eventually these perfumes became so expensive that a law was introduced to limit their use! At Electimuss, fragrance is embraced as an indispensable part of grooming and ingredients, as the name implies, are selected from rarest and finest oils and resins from around the world including truffle, caviar, saffron, lotus flower, Mysore sandalwood and oud. Intensity is a key component of the Electimuss collection and ‘Electimuss Pure Perfume’ is a staggeringly indulgent 30% concentration, the most intoxicating way of experiencing luxury fine fragrance. Finally, each bottle bears the ‘Vertragus’, ancestor of the modern grey- hound “swifter than thought or a winged bird it runs” (Grattius) - the perfect olfactory metaphor. LUXURY PERFUME SERIES
  2. SAGGITA T he golden champaca flower is possibly the most beautiful single floral scent in the world and synonymous with romance - one of Cupids five arrows (Saggita mean’s ‘arrow’) was made from champaca! This Himalayan miracle of soft white blossom mixed with a rich fruit undertow opens with the bright, sherbet fizz of yuzu and bergamot then gently blends  into the champaca oil which unfurls it’s soft apricot edges before growing in intensity as the heady champaca absolute takes centre stage, its sweetness offset by a dash of bitter vetiver. A fleshy musk joins the throng which increases the sumptuous lushness of the fragrance transporting the wearer, an ozonic freshness binding the whole.  top: heart: base: green • lemon • citrus • yuzu • champaca oil ylang ylang • jasmine • magnolia • aniseed • apricot • chamomile • muguet sandalwood • musk • vanilla • orris • amber • civet • champaca abs vetiver
  3. VENTI V enti is Latin for wind and the 8 gods of the winds were worshipped both for their geniality; gentle winds bringing trade ships safely back to harbour and from fear; the raging storms that could wreck the fleet should they become displeased. Venti takes its inspiration from the former and exalts the beauty of scents borne on summer breezes. The Mediterranean sea breeze bears the notes of mandarin blossom, rose and jasmine which waft into lush tuberose and gardenia. Nutmeg from Ceylon and an intense Madagascan vanilla sweep in on the exotic trade winds and the perfume finally reaches shore in Java and collects its cargo, a breath of vetiver and sweet musk, before hitching a ride on the Bali winds once more. Exotic and mellifluous; Venti is sophisticated, worldly and ever-changing. top: heart: base: marine note • mandarin • peach • cinnamon jasmine • orange blossom • geranium patchouly • myrrh • vanilla • ambergris • benzoin
  4. RHODANTHE R ose, the queen of flowers, has been surrounded by legend for millennia. The Roman’s believed that the rose was created by the goddess Diana, who turned a beautiful nymph (Rhodanthe) into the flower so that she could escape amorous suitors (whom the goddess turned into the thorns!). Cupid was also said to have bribed the god of silence with the Rose and thus the Romans   painted the   flowers on their dining room ceilings to remind guests not to repeat what was said at dinner – a custom ripe for revival! Rhodanthe is a magnificent rose scent, constructed from a Bulgarian rose absolute of outstanding beauty combined with the famously psychotropic Datura Lily or Moon Flower - a classic combination, both vibrant and ethereal, sensual but just out of reach. spicey geranium and violets join the bouquet as the rose intensifies and blends into warm earthy patchouli, sandalwood and white musk. top: heart: base: bergamot • coriander • violets • fresh lemon • raspberry bulgarian rose • lily • saffron • jasmine • orange blossom • tuberose patchouli • amber • vanilla • musk • guaiacwood • oudh
  5. PLATINUM MUSCUS D iscovered by the Roman’s, musk oil was used as both a fixative and a fragrance and is one of the original ingredients of this ancient art-form. Here,thesweetanimalicbeautyofmuskisgivenacool white ‘platinum’ sheen, a contemporary coverlet of metallurgy across a spicy/sweet scent, adding aldehydic sparkle and a molten core. Piney sandalwood erupts immediately, deepened by clove, cinnamon and allspice under a soft sweet incense. The animalic strength of musk combines with an earthy patchouli to deepen the interplay of sweet and spicy at the base. This is a sophisticated interplay between ancient and modern and celebrates contrasts - warm and glacial, soft and strong, sweet and piquant. Iconic. top: heart: base: delicate green notes rose • jasmine • freesia • nutmeg • cinnamon • clove • geranium • iris resinous • guaiacwood • sandalwood • patchouli • amber • musk
  6. INCITATUS M eaning ‘swift’, Incitatus was the favourite horse of the emperor Caligula, an Arab stallion that, according to legend, lived in a stable of marble with an ivory manger and was fed oats mixed with gold leaf! This luxury fragrance, created for equestrian devotees around the globe, distils the essence of the stable, from the warm musk of the animal to the hay of the manger and the leather of the saddle. This is a truly remarkable feat of olfactory engineering and is the most evocative equine scent ever created. From the Egyptian geranium, Lebanese fern and dash of patchouli – which, with musk and castoreum, conjure the horse post canter – to the cedarwood and fresh hay of the stable  and finally the leather of the bridal, warmed to body temperature with a spritz of oud. An olfactory hymn to the relationship between man and horse through 4000 years and incredibly wearable as the notes blend effortlessly with the skin,meldingtothebodylikehorsetorider,carrying the wearer away on an epic journey through fields and forests  of oakmoss and sagey cypress. top: heart: base: neroli • rosemary • bergamot cinnamon • ylang-ylang • patchouli • honeysuckle • tuberose • geranium musk • labdanum • castoreum • leather • fresh hay
  7. For those that desire the most intense of olfactory experience, Electimuss ‘Pure Perfume’ extrait collection delivers luxury fragrance in a pure potency of 30% concentration. Here, the exquisite oils and resins are of such rare quality that larger scale production is impossible but they can be relished here in ever more intoxicating combinations. This is a collection for the connoisseur, an intimate offering of blue-chip ingredients, collated and imagined by the finest of olfactory talents. The unique Pure Perfume bottles are banded in steel to echo the Lorica Segmentata (segmented body armour) worn by the Roman Centurion. This metaphor communicates both strength and longevity of the fragrance while the polished sheath celebrates the beauty and purity of the ingredients. LIMITED EXTRAIT SERIES
  8. AMBER AQUILARIA M entioned in the bible, Muslim hadeths and Hebrew scripture, the best agarwood comes from the Aquileria tree now protected in many regions. Here the rich cognac notes of the resin form the base of the fragrance which opens with a bright, sparking bergamot that melts into a heart of roses – rich, velvet petals that mesmerise before falling into an opulent pillow of warm amber, sandalwood, Bourbon vanilla and the aforementioned oud from the Aquileria.  top: heart: base: bergamot rose • cognac amber • sandalwood • vanilla bourbon • oudh
  9. FUTURE RELEASES
  10. BLACK CAVIAR R egarded as such a delicacy by the Romans that they presented caviar to honoured guests surrounded by garlands of flowers, here the luxurious scent opens the spicy geranium flower and cumin   juxtaposed by a sweet, delicious balsam. Dense amber materialises with intoxicating essences of tonka and vanilla in the base and propels the oceanic caviar to sing its siren song as cedar wood and dark musk bring out the animalic. Sensual and hypnotic – the scent of the temptress! top: heart: base: bergamot • lavender • mint • geranium • cumin rose • geranium • strawberry • tuberose • balsam • caviar patchouli • musk • amber • vanilla • tonka • benzoin • peruvian cedar
  11. GIFT SETS
  12. DISCOVERY COMPENDIUM T he tradition of feasting and gift giving was established in ancient Rome, most specifically at the 5 day December festival the Saturnalia, which celebrated the winter solstice and hence the forthcoming spring. Gifts often included perfumes and perfume bottles given to both men and women – the more luxurious the greater the esteem! In this spirit, Electimuss has created the Discovery Collection – a luxury boxed set of 5 fragrances from the Electimuss range in portable 15ml bottles. The perfect ‘tribute’ to the perfume lover and a delicious introduction to the artistry of Electimuss perfumes. compendium comprises15ml incitatus, platinum muscus, rhodanthe, saggita & venti
  13. GOLD CYGNUSS SET PICTURED
  14. Q ueen Leda of Sparta was visited by Jupiter, king of the gods, in the guise of a swan and subsequently laid two eggs. The first egg contained Helen of Troy, the most beautiful woman in the world, and her twin sister Clytemnestra. The second yielded Castor and Pollux, also known as Gemini. Electimuss has worked with leading craftsmen to produce a stunning Incense Burner (Mubkhur) in the shape of a swan’s egg - for the ancient Romans a symbol of both great beauty and of strength. This lustrous orb has been designed to burn the bukhoor - small wood chips that secrete incense, much prized in Middle Eastern Culture - here raised to heady olfactory heights by the Electimuss perfumers. The Cygnus Egg is available in Pewter form or in a limited edition of Gold Plate. THE CYGNUS COLLECTION 30ml limited extrait parfum, limited edition gold plated mubkhur and 11g of electimuss bukhoor 15ml pure parfum, pewter mubkhur and 11g of electimuss bukhoorpewter set: gold set:
  15. THE PERFUMERS Julien Rasquinet Trained by the great Pierre Bourdon - one of the 20th centuries finest talents - Julien is a young and talented perfumer with a lot to express. through his witty sense of humour (which is so important) and great appreciation for the arts. Julien is part of a group of independent perfumers with a federated agreement with Accords and Perfumes (the company that produce for Bertrand Duchaufour, Marc-Antonie Corticchiato, Thomas Fontaine and the late Mona Di Orio) Julien’s work is unique and inspiring and he is in constant demand as a collaborator by the most creative luxury perfume houses.
  16. THE PERFUMERS John Stephen He is the “nose” and jokingly defines his work as “sticking my business into other people’s noses!”. But make no mistake about it, perfumery is a serious business, and John learned the tools of his trade in the same way that all perfumers’ learn, by painstaking trial and error over many years. Modern perfumery requires a mix of abilities. There are times when the perfumer must be the artist - creative, open minded, unbound by tradition and willing to experiment on new ground. But he may also have to be the scientist, having the technical knowledge to be able to predict chemical conflicts between oils or between a perfume and its packaging. He must also be the detective, testing to see if an oil has been adulterated. Many fine fragrances in the niche market owe at least some of their success to John (Boadicea, Czech & Speake, to name a few) and his perfumes are worn by enthusiasts all over the world - even The Queen of England. Christian Provenzano Christian is an expert in Oriental/Arabic Fragrances, and also a talented musician and a great cook! As a multicultural perfumer (French, Sicilian, born in Morocco), Christian is the Global Director of Perfumery at the English family fragrance house CPL Aromas. He began his career in Holland as a laboratory technician at Maschmeijer Aromatics. His acute sense of smell convinced him to join the Naarden perfumery school and then he returned to Maschmeijer as a trainee perfumer. In 1974, he went to the UK to join Zimmermann & Hobbs and later on Fritsche Dodge & Olcott (FDO) Finally he joined CPL Aromas in 1989. He now manages 25 perfumers located in France, Germany, UK, Colombia, USA, Hong Kong and Dubai. He has created many highly distinctive fragrances for impressive brands including Agent Provocateur, Penhaligons, Jasper Conran, Amouage, Clive Christian, Jo Malone, Illamasqua and Boadicea The Victorious.
  17. www.electimussparfum.com info@electimussparfum.com

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