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  • 1. By Luke Dixon
  • 2. What did you learn about the Indie Pop genre conventions?Our Genre is Indie Pop. Colours;  Indie; Usually white and black  down to the usual sad, sombre mood of the song.  Pop; Bright colours that show the happiness. Camera Angles & Shots;  Indie; Typically lots of close ups or the lead singer/band (money shots).  Pop; Again, lots of close ups of the artist themselves. Location;  Indie; No conventional location.  Pop; Normally in cities, beaches, places that represent happiness.
  • 3. What genre conventions have you included and not included and why?The conventions we have used are listed below: Colours;  The shots of Tommy lip syncing are in black and white.  There are a variety of shots that show lots of bright colours, such as shots from Winter Wonderland, these show the happiness. Camera Angles & Shots;  There are lots of close-ups of Tommy, the artist not only signing, but he is also featured in the story line of the video with his on screen girlfriend. Location;  We have used a wide range of locations that signify happiness, such as Winter Wonderland and Brighton. This fits with the conventional locations of the Pop genre.
  • 4. What did you learn about Digipak conventions? After doing some individual research I have found that the majority of digipaks have the following things;  A central image of the artist/s.  A brand identity.  Title of the album and the artist/s name.  Track listing.  Review from a renowned magazine or organization.
  • 5. What Digipak conventions have you included and not included and why? In our Digipak we have included the following;  Central image of the artist.  Our brand identity, which is Tommy holding the heart.  We have the title of our album, ‘Moments’ and the artists name ‘Cody Banks’ on the Digipak.  Track listings.
  • 6. What did you learn about Digipak Advert conventions? After doing some individual research I have found that the majority of Digipak Adverts have the following things;  A central image of the artist/s.  A brand identity.  Title of the album and the artist/s name.  Date of release.  Review from a renowned magazine or organization.
  • 7. What Digipak Advert conventions have you included and not included and why? In our Digipak we have included the following;  Central image of the artist.  Our brand identity, which is Tommy holding the heart.  We have the title of our album, ‘Moments’ and the artists name ‘Cody Banks’ on the Digipak Advert.  We have the date of release on the advert.  There is also part of a review from a magazine on it.
  • 8. How your use of conventions might attract or appeal to an audience? The use of our conventions may attract an audience due to the ‘feel good feeling’ of our video, this is a convention of the Pop genre and it is all about love and happiness. We have also used a lot of Black and White when Tommy sings. This is a convention of Indie, and this will appeal to our target audience which is teenagers, and it will especially appeal to young females.