Your SlideShare is downloading. ×
0
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
LifeStyle2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

LifeStyle2010

759

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
759
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. for life:) úterý, 20. dubna 2010
  • 2. Unbelievable! Thank you úterý, 20. dubna 2010
  • 3. 90 members úterý, 20. dubna 2010
  • 4. ou! Y úterý, 20. dubna 2010
  • 5. April 13, 2010 úterý, 20. dubna 2010
  • 6. úterý, 20. dubna 2010
  • 7. Yours úterý, 20. dubna 2010
  • 8. Let see Your ideas úterý, 20. dubna 2010
  • 9. We want to understand what is behind the development. úterý, 20. dubna 2010
  • 10. 1. No change:) Typology úterý, 20. dubna 2010
  • 11. ... but there will be a development... ?% ?% Bezstarostní Troufalí ?% ?% Dru!ní Sebev!domí ?% ?% Starostliví Zodpov!dní úterý, 20. dubna 2010
  • 12. We want to see the richness of each LifeStyle type. úterý, 20. dubna 2010
  • 13. 2. Videoportraits Single video Portraits portrait úterý, 20. dubna 2010
  • 14. We want to act based on LifeStyle results. úterý, 20. dubna 2010
  • 15. Consumer life 3. Action! In s igh ts ts h Insig hts s ig In Insigh ts Insig Matrix Insigh ts hts In s igh s ts Insi gh t Human life úterý, 20. dubna 2010
  • 16. We want to understand the context (whatwhenwherewho). úterý, 20. dubna 2010
  • 17. 4. Declaration Diary “How frequently do you...” “Reality” “I did...” úterý, 20. dubna 2010
  • 18. Diary for 1 day with 15 minutes intervals More than 10.000 respondents Covering all common activities With special focus on exclusive Clients categories Diary With geolocation via Google Maps Including media channels consumption Possibility to track over the year úterý, 20. dubna 2010
  • 19. We want to have an instant access to the LifeStyle data. úterý, 20. dubna 2010
  • 20. 5. Interactivity “Calling AISA to “The answer get answer” in few clicks” Data cube úterý, 20. dubna 2010
  • 21. We want to enjoy the LifeStyle to the full. úterý, 20. dubna 2010
  • 22. 6. More fun:) LifeStyle breakfasts O0n-line video channel LifeStyle magazine MyMAP channel/profile Community LifeStyle calendar LifeStyle mascot úterý, 20. dubna 2010
  • 23. We want to regain the lost trust. úterý, 20. dubna 2010
  • 24. 7. Trust sources Lack of trust (LS 2007) was multiplied by the crisis. Which LifeStyle type is trustful? Which channels are trustful? Who we can rely on? úterý, 20. dubna 2010
  • 25. We want to get a full picture of Czechs. úterý, 20. dubna 2010
  • 26. 8. Emotional stimulants The secret of colors, fonts or shapes was revealed by LifeStyle 2007. Let’s focus even on negative emotions, style of humor, famous citations.... úterý, 20. dubna 2010
  • 27. We want to bring LifeStyle to life. úterý, 20. dubna 2010
  • 28. Implementation 9. Just identify your target LS type and apply Tool(s) kit. Tools 0pportunities Concepts development Identification & Development Focussed Idea Refinement & Product prioritisation Brief Creativity Development InsightmentTM SuperGroupTM SuperGroupTM SuperClinicTM Toolkit and Insight generation Ideation Concept Development Concept Refinement workshop Observations turned into Innovation Preliminary Final Seed Ideas strategic Launch Point Concepts Concepts insights úterý, 20. dubna 2010
  • 29. We want to have more, more and more... úterý, 20. dubna 2010
  • 30. O0ther bonuses:) 1. LifeStyle activation presoshop 2. Link to Czechs in Net 2008 (study itself a subject of another proposal) 3. Link to TrendWatching report 4. Extensive qualitative research 5. Link to Czech Youths 2009 (study itself a subject of another proposal) 6. Instant access to all your follow-up research via MyMAP profile 7. Huge sample (over 10.000) for regional/local analysis úterý, 20. dubna 2010
  • 31. 10. Affordable pricing In c lud 33 ed 5. 0 0 0 30 re % gu lar of f (2 pr 0 ice 10 59 ) 5. 0 0 0 55 .0 0 0 In c lud ed 12 0 .0 0 0 Price All inclusive: 666.000 CZK úterý, 20. dubna 2010
  • 32. Project timing r ts pa sive clu ex r fo e d at ing or k C los dw Fiel Fin al que rt sti onn e po a ire al r Fin Please use project web site www.lifestyle2010.cz for the confirmations Final prese ntation úterý, 20. dubna 2010
  • 33. Have fun:) úterý, 20. dubna 2010

×