Manager Barometer 2013


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Manager Barometer 2013

  1. 1. Februar, 2012Manager Barometer 2013A survey gauging the mood of Austria’s topexecutives
  2. 2. 2© Stanton Chase International 2© Stanton Chase InternationalAustria’s top executives criticiseeconomic policyThe Stanton Chase ManagerBarometer 2013Survey of 1,500 decision makers:On the road to recovery – Austria’s executives are increasinglyoptimisticCriticism of economic policy – deep dissatisfaction with theproblem-solving competence of politiciansContinuing high level of willingness among executives to changejobs - increasing stress levels
  3. 3. 3© Stanton Chase InternationalContentsI. Executive summaryII. Current situation and criticism of economic policyIII. Work, leisure time – and stressIV. Willingness to move jobsV. Stanton Chase International
  4. 4. 4© Stanton Chase International 4© Stanton Chase InternationalI. Executive SummarySince 2010, international executive searchcompany Stanton Chase has carried out anextensive annual survey of the opinions ofAustria’s top executives, monitoring their viewson the general economic situation and theirexpectations for the year. This year again 1,500top executives and managers took part in thesurvey. Results indicate a general mood ofoptimism with regard to economic outlook whilethere is deep dissatisfaction with currenteconomic policy.Optimism – trend reversalFindings of the latest Manager Barometer showthat over 46 per cent of managers surveyed are“positive” about the future. This represents anabout-turn and indicates a reversal in the trendseen in last year’s results, which showed thebroad majority as having poor expectations forthe future with only 20 per cent feeling positiveabout economic developments. Currently, only4.7 per cent of managers are “negative” aboutthe situation as it stands.Criticism of economic policyThere was, however, extremely strong criticismof Austrian politicians with top executivesexpressing deep dissatisfaction with theirproblem solving competence. Only 13 per centthink that policymakers have contributedtowards improving the economic situation. Justover 34 per cent consider government policy tohave had negative or very negative effects ondevelopments in the economic situation.Willingness to move jobs andincreasing stress levelsThe traditionally high level of willingness amongmanagers to move jobs is again clearly reflectedin this year’s survey results. When asked abouttheir level of interest in a job move, 85 per centsaid they would be “interested” in a job moveand 46 per cent said they would be “veryinterested”. Results of the survey link the desireto move jobs with sinking levels of tolerance tostress. While two years ago only 10 per cent ofrespondents complained of feeling overwhelmedat work, this has now risen to 16.4 per cent.
  5. 5. 5© Stanton Chase InternationalOn the road to recoveryIs the economic crisis coming to an end – notjust on the international stock markets but in thereal economy too? Compared to previousyears, there is a high level of optimism amongAustria’s top managers that this is the case.Results of the survey carried out by leadingexecutive search company Stanton Chasereveal that over 46 per cent of executives arepositive about what the future holds. This isover double the level in last year’s survey. Only4.7 per cent said they were “negative” about thecurrent economic situation. It is also interestingto note the difference in responses given bymale and female executives with malerespondents feeling considerably more positivethan their female counterparts (49 per centcompared to 33 per cent).We’re doing fine - but others aredoing better still“We’re doing fine but others are doing evenbetter”. This is a form of optimism clearly widelyprescribed to by Austria’s top executives. Morethan 47 per cent of managers describe themood in their company as being optimistic orvery optimist. Yet, on the other hand, the overalleconomic situation is rated as being better thanthat of their own company. Could this signifythat there’s something of a gap here betweenmood and reality? After all, satisfaction levelswith regard to developments within their owncompanies remain about the same as last year.Yet this year’s survey shows that 30 per cent oftop executives rate the mood within their owncompany as being even better than in 2011/12.Executives in the technology sector are themost optimistic with 54 per cent stating thatthey consider their own company to beundergoing a positive development.II. Current situation and criticism ofeconomic policyCurrent mood in the companyNeutral35.5%Pessimistic15.5%Optimistic42.8%Very optimistic4.0%Neutral48.6%Negative4.7%Very positive0.6%Positive46.1%Economic development in AustriaVery pessimistic2.1%
  6. 6. 6© Stanton Chase International 6© Stanton Chase InternationalFailing policiesThere is, however, strong criticism of Austria‘spoliticians with top executives having littleconfidence in their problem-solvingcompetence. A mere 13 per cent consider thesituation to have been improved by Austria’spolicymakers. Just over 34 per cent believepoliticians to have had a negative or a verynegative influence on developments in thecurrent economic situation.Managers in the finance sector are particularcritical. Over 57 per cent believe policies arehaving a clearly negative impact in theirparticular sector. “This is a clear indication ofthe negative view taken with regard to theproposed introduction of a financial transactiontax in Austria”, says Franz Rois from StantonChase Austria. When asked about the effectspolicies are having on their own companies,managers are even more critical - only 11 percent say they feel their business is beingsupported by Austria’s policies.Strong desire for tax reform andlowering of labour costsCriticism of government policy is also influencedby the disappointment caused by the failure tointroduce the repeatedly promised and hopedfor reforms, in particular with respect to loweringAustria’s high labour costs, which are a heavyburden on business and are among the highestin Europe.“What top executives are looking to see mostfrom politicians is a tax reform that reallydelivers the promised benefits”, explains GertHerold from Stanton Chase. Survey resultsshow tax reform and a reduction in labour costsas being priority concerns for managers.Government policy is not helpingbusiness – business needs tohelp itselfSo why is the prevailing mood still so positive?Austria’s top executives clearly remain confidentof their ability to drive the economy despiteunpopular government policies. Under the motto“If government policy isn’t helping business thenbusiness needs to help itself”, over 90 per centof respondents expect to see neutral, positive orvery positive development in the economicsituation within the coming months.Negative28.6%Supportive11.4%Neutral59.9%Impact of economic policy on mycompany
  7. 7. 7© Stanton Chase InternationalFinding the balanceThe majority of top executives are clearly happyto spend time at the office. 95 per cent say theyreally like or like going to work in the morning.Only 4.9 per cent say they are “not too keen” toget to work. Nevertheless, stress seems to bean increasingly important issue for Austrianexecutives. Whereas two years ago just 10 percent complained of excessive demands in theworkplace, results from this year’s survey showthat 16.4 per cent of managers now claim tosuffer from stress. Only 23 per cent say theyhave a “low” level of job-related stress.Executives are attaching increasing importanceto their private lives, looking to balance stress atwork through time spent with their family. 74 percent of respondents say they prefer to relax byspending time with their family and 75 per saythey exercise to relax. Out of working hours,managers are clearly happy to spend time awayfrom the computer with only 9 per cent statingthat they use the internet or play computergames to relax. Modern relaxation techniquessuch as yoga appear to play a rather limited rolehere with only 10 per cent of executives sayingthey use relaxation techniques as a way ofrecharging their batteries. Survey results alsorevealed some interesting gender-specificdifferences. Women, for example, preferrelaxing in the company of friends much morethan men do. In response to a question relatedto the dual burden of combining work andfamily, women claimed to relax much less byspending time with their family than men did.Interestingly, survey results reveal that 29 percent of men but only 22 per cent of women saythey like to relax by spending time with theirfamilies.Should young people follow intheir parents footsteps when itcomes to careers? Notnecessarily…When asked if they would recommend theircareer to others, for example to their ownchildren or to young relatives, managers’responses enabled interesting conclusions to bedrawn on their own levels of job satisfaction. 44per cent of respondents said “yes” they wouldrecommend it while 56 per cent said they wouldrecommend that young people choose adifferent career. Compared with their malecounterparts, female respondents claimed to bemuch less satisfied with their chosen career. 69per cent of women said they would advisemembers of the younger generation againstentering their profession.Generally speaking, it’s clear that the currentgeneration of managers did not feel entirely freeto choose the career they embarked on. Acrossthe board, survey respondents say they hopemembers of the younger generation have morefreedom when it comes to choosing a job andgreater opportunities to take their own interestsor preferences into account.III. Work, leisure time – and stress0% 25% 50% 75% 100%ExercisingSpending time with my familySpending time with friendsWatching TVTaking breaks at workOn the internet or playing computer games“How do you like to relax?”
  8. 8. 8© Stanton Chase International 8© Stanton Chase InternationalSocial media: more Facebook –more TwitterSocial media is of growing importance – notonly for personal communication but also forcompanies. When asked about their companysinternet presence, 58 per cent of respondentssaid their company had a Facebook page and26 per cent said their company was also onTwitter.A surprisingly high proportion of top executives(28 per cent) said their company does not useany of the social media platforms. A questionasked about internal company rules on the useof Facebook etc. for private purposes incompany time also prompted a surprising result.Employers appear to give their staff somethingof a free reign in this area: in 63 per cent ofcompany managers said that they are not awareof or that there are no rules in their workplaceregarding use of social media.As could be expected, survey results confirmedthat top executives make extensive personaluse of social network platforms. Among themanagers surveyed, Xing is the clear leaderwith 83 per cent followed by LinkedIn, which isused by 74 per cent. 61 per cent say they useFacebook and last but least comes Twitter,which is used by 23 per cent of surveyrespondents.“Which social media platforms does your company use?”0% 10% 20% 30% 40% 50% 60%FacebookXingLinkedinTwitterNone
  9. 9. 9© Stanton Chase InternationalIV. Willingness to move jobs0% 20% 40% 60% 80% 100%More interesting workMore responsibilityOpportunity to use skills and knowhowBetter working atmosphereBetter salary packageMove to a different sectorInternational relocationFactors affecting career move decisionsFlattering job offersMost people find a job offer flattering – whichprobably also explains why 87 per cent ofAustrian executives say they are open for newcareer opportunities. 62 per cent of managerswho are interested in making a career move,however, don’t sit back and wait for an offer tocome along but activate their personal networkof contacts as a way of exploring possible newopenings. 44 per cent of top executives contactan executive search consultant. Respondentswere realistic in their rating of job applicationswith only 24 per cent favouring proactive jobapplications as a way of signalling their interestto an employer of their choice.The generally high level of willingness amongtop executives to move jobs is higher stillamong those working in larger companies.Managers working in matrix organisations tendto be more open to career moves thanexecutives in small and medium-sizedcompanies.Companies with a good reputation are clearlyalso the ones that attract plenty of attention upand down the country – via advertising and PR.In answer to the question, “Which companywould you like to work for most?”, the greatmajority of managers said OMV or Red Bull.An interesting job is moreimportant than a higher salarySo just what are the main factors that motivate atop executive to move to another company? Inother words – what do Austria’s top executiveslook for in a job?One thing’s for sure: managers do not regardsalary as being as important as the chance totake up an exciting new job opportunity.According to survey results, 90 per cent ofexecutives claim that interesting work is themain reason for a career move. Somewhatfurther down the list of motivating factors comes“more responsibility” (52 per cent). Only 25 percent of respondents regard the opportunity toearn a higher salary as being a “very important”factor.The chance to work for an internationalcompany, however, appears to be a low prioritywith few executives considering this to be animportant factor when it comes to making acareer move. Only 6 per cent of respondentssaid they regarded international relocation as animportant factor.
  10. 10. 10© Stanton Chase International 10© Stanton Chase InternationalAustria’s managers areincreasingly mobileAustria’s top executives are also open torelocating to take up a new career opportunity.61 per cent would relocate within Austria while66 per cent would be happy to move to aneighbouring country and 47 per cent say theywould be happy to relocate further afield. Whenasked about preferred locations for a careermove, choices remained the same as inprevious years. By far the strongest preferencewould be for a move to the USA (83 per cent)and 46 per cent say they would consider amove to Asia (China, India). Latin America andEastern Europe are the next most popularlocations.“Which non-neighbouring country would you move to?”0% 10% 20% 30% 40% 50% 60%North AmericaAsiaLatin AmericaEastern EuropeGulf RegionAfricaRussia/GUS
  11. 11. 11© Stanton Chase International 11© Stanton Chase InternationalV. Stanton Chase InternationalStanton Chase International was establishedin 1990 and is one of the world’s leadingexecutive search companies with more than 70offices in 42 countries.Stanton Chase International has a strongreputation in the “emerging markets” sector andis one of the 5 leading companies in its field inAustria and in Central and South EasternEurope.Since it was founded, the Stanton Chaseoffice in Vienna has served as a link betweenthe markets in Western, Central, Eastern andSouth Eastern Europe. Together, the fivepartners in the Vienna team have over 50 yearsof executive search experience.Each of our partners has a clearly definedpractice group focus and extensive local andinternational experience and expertise. Theyserve both international clients and local andregional players alike.In 2010, 2011 and 2012, the Stanton Chaseoffice in Vienna was recognised for itsachievements with the company’s “Office OfThe Year” award .Services:Executive SearchBoard ServicesExecutive Assessment ServicesManagement AppraisalsInternational Practice Group Specializations:Consumer Products and ServicesFinancial ServicesIndustrialLife Sciences and HealthcareLogistics and TransportationProfessional ServicesTechnologyFurther Specializations:Natural Resources and EnergyFamily-Owned Businesses