Hummingbird is the new algorithm from Google. It will change the way people search and browse the web. With a more and more mobile internet, this update bring to Google even more possibilities to stay presents on our lives!
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
" You should not be spending your
time searching, you should be
spending your time living”
Google’s senior vice president
algorithm will affect
90% of searches
Most significant change since 2010
2010 – Caffeine
2010 – Instant
2011 – Panda update
2011 – Schema.org
2011 – Query encryption
2012 – Search + Your world
2012 – Penguin update
2012 – Knowledge Graph
2013 – Hummingbird
What is this big change?
As search queries get more complicated,
"Boolean" or keyword-based systems begin
With Hummingbird, Google is trying to keep
pace with the evolution of internet, basing
searches on a more intelligent
understanding of searches, not only
(Not provided keywords)
100% of organic keywords will appear as
(not provided) on GA
SEO will not fight for rankings to specific
keywords, but to be an authority in specific
+1 of friends will influence more and more
Authorship in Search
Google Plus Communities
Auto Awesome and Enhanced Image
Hangouts on Air
Q&A for Hangouts on Air
More relevant and constant on searches.
These results provide high-quality content to
help you learn about or explore a subject
The voice search will answer queries and
understand a sequel of questions based on
context and semantic!
Google redefined their mobile search results
“It’s cleaner and simpler, optimized for
touch, with results clustered on cards so you
can focus on the answers you’re looking.“
Life is getting mobile, so do Google.
“Create conversational content. With more
users searching on their mobile device with
voice searches, think about how a user
would verbally search for something and do
your best to tailor content accordingly.“
Google have 85(and counting!) different
ways to present results to users.
News, Ratings, Authorship, Events, Google
+, Maps, Local, Related searches, Carousel,
BIO’s, Movie box, Medical info, Flight status
All based on information from other sites
presented by Knowledge Graphs, that keep
users navigating on Google SERP’s!
Only 15% of searches
don’t show any
SEO do not lost space on SERP’s…
They just change from keywords to entities!
Google and other search engines defined
an standard format to markup the entities.
With Google Hummingbird, SEO should be
less about keyword data and more about
Hummingbird is designed specially to
deliver useful answers for specific and more
If you create content around answering
specific needs, Google will recognize this
and see your content as being highly
But with great content…
…Comes social networks!
“Where can I eat chinese within a 5 mile
radius? (query with 8 keywords!)
Google knows your friends Jonny and Mike
like Siam Chinese 6 miles from here, why
don’t you go there? And after you can stop
for dessert at Menchies since you love
You: What is Eiffel Tower height?
Google: The tower stands 324 metres.
You: When they build it?
Google: Was build in 1889 to the World’s
You: Is it build by a French guy?
Google:It was build by Alexandre Gustave
Eiffel, an French civil engineer, architect and
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User stay longer on SERP’s
Google is keeping users longer on SERP’s
• Average visit duration
• Pages per visit
• Bounce rate
They are doing what teach us on Google
Analytics: Based on qualitative and
quantitative metrics, enhance the chances of