PHILIPPINES DESTINATIONMARKETING STRATEGY FOR INDIALuhobhramanwww.luhobhraman.comPresentation by –Siddharth KunduChief Exp...
Population 1.21 Billion ( 2011)15 – 35 years account for 50% of the populationHindi, English, and Tamil are the commonly s...
More than 150 dollar-billionaires and200,000 dollar-millionaires in India!An average Indian traveller spent US$ 1,800dolla...
Is Philippines getting the adequate share of the cake ?Luhobhramanwww.luhobhraman.comNO!An example- 0.03% Indian outbound ...
17.4 million Indian outbound travellers in 2010 growingat the rate of 10.5% CAGR14.19 Billion US Dollar spending in 2010 w...
Growth % 8.3 16.1 15.6 16.1 17.3 11.1 1.8 17.4Growth of Indian OutboundTravelLuhobhramanwww.luhobhraman.com• Indian outbou...
Reasons for the growth of Indian OutboundTravelLuhobhramanwww.luhobhraman.comLarge flow of travellers fluent in English an...
Singapore 725,624Thailand 596,600Indonesia 1,565,545Malaysia 590,000Macau 107,513Australia 124,888New Zealand 55,336Korea ...
Growth %( YOY) 29.71 4.92 24.92 15.1 13.8 23.89India Contribution inTourism Business of Philippines & neighboring countrie...
Do you think are we missing out onsomething ?The great potential of Incredible India!Luhobhramanwww.luhobhraman.com
DifficultPhilippinesVisaProcessing tillyear 2011Avoidance ofIndian travelAgents ofPhilippines marketdue to lack ofproper B...
‘What’ remains the unsolved problem ?Problem 1-Lack of Destination Marketing by DOT, Philippines in Indiacompared to other...
Extremely price – conscious category• Price is a major consideration• Tour cost has to be cheap• No optional tours and dem...
Sources of Information about destinations in IndiaLuhobhramanwww.luhobhraman.com
PersonalTravel Agent,41%Online MegaAgents, 29%SpecialisedNew Agent,10%DirectBookingOnline, 9%Other, 7%Travel Arrangements ...
This exciting venture has been started by Siddharth Kundu, an MBA graduatefrom The Asian Institute of Management, Manila. ...
After detailed calculation and analysis the previous trends• Get business from over 3000 Outbound travel agents in India• ...
What is required for partnering with LuhobhramanLuhobhramanwww.luhobhraman.comYour business entity will be providing us th...
Luhobhramanwww.luhobhraman.com
• Indian Food at hotels and choice of vegetarian if possible besides world cuisines (most Indians also enjoy Thai and Ital...
Luhobhramanwww.luhobhraman.com
SexMale 68%Female 32%Age30 or younger 28%31 – 50 49%51 and older 21%Demographic Profile of Indian TravelerMiddle class – 1...
If you find my work interesting , Id be happy to meet anddiscuss details. I look forward to hear from you.Luhobhramanwww.l...
Upcoming SlideShare
Loading in …5
×

B2B partnership scope and proposal for Philippines Tour & travel suppliers

981 views
821 views

Published on

This exciting Travel venture has been started by Siddharth Kundu, an MBA graduate from The Asian Institute of Management, Manila. After having spent close to sixteen months in paradise (read-The Philippines), he realized that there were umpteen stunning and exotic locations just waiting to be discovered! During one of his travels, Siddharth wanted to showcase these beautiful and untouched places to the world and decided to start right here at home- by encouraging Indians to make the trip of a lifetime to The Philippines and likewise bring Filipinos to this magical world called India! So with the support of the Indian Tourism Department and Department of Tourism, Philippines, he intends to promote a novel concept called ‘Bilateral Tourism’. In his own words Siddharth describes the experience as “Incredible India having More Fun in The Philippines.”Luho means “LUXURY" in Tagalog, "BHRAMAN" means travel in Sanskrit. This one line defines us and we will strive to provide the best Luxury Experience for you and your loved ones, be it in The Philippines while you are out having “more Fun’ than usual or be it in this “incredible” country called India.
We unlike the other travel consultants & agents have not chosen to serve you the whole world but only India & Philippines in the most luxurious way because no one knows these two countries better than us.
We intend to customize your trip to provide Luxury at every step of the way. Be it lazing around the sun kissed beaches in El-Nido, or trekking through the delicious ‘Chocolate Hills’, we promise to never let Luxury leave your side for a single minute. In India, our vast network will ensure that you are never without the best while holidaying in the lap of the mighty Himalayas or riding across the stunning deserts of Rajasthan to the historic forts and palaces.
Come and experience Luxury, like it’s never been experienced before.Welcome to LuhoBrahman!

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
981
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

B2B partnership scope and proposal for Philippines Tour & travel suppliers

  1. 1. PHILIPPINES DESTINATIONMARKETING STRATEGY FOR INDIALuhobhramanwww.luhobhraman.comPresentation by –Siddharth KunduChief Experience Officer & FounderLuhobhraman Pvt. Ltd( India)
  2. 2. Population 1.21 Billion ( 2011)15 – 35 years account for 50% of the populationHindi, English, and Tamil are the commonly spokenlanguagesSeventh largest country in the world with 3.2Million Sq. km. land area27 States( provinces), 5 autonomous regions( union territories ), 14 International AirportsMajor business centers are Delhi, Mumbai,Bangalore, Chennai , KolkataGlimpse of IndiaLuhobhramanwww.luhobhraman.com
  3. 3. More than 150 dollar-billionaires and200,000 dollar-millionaires in India!An average Indian traveller spent US$ 1,800dollar per trip, which amounts to a US$15billion Indian outbound market Most of themoney came from their own pockets, andnot from bank-loans.Are the IndianWallets Fat?Luhobhramanwww.luhobhraman.com
  4. 4. Is Philippines getting the adequate share of the cake ?Luhobhramanwww.luhobhraman.comNO!An example- 0.03% Indian outbound travelers makes approximately 10 %of New Zealands inbound travelers in 2010.Share of neighboring countries of Indian Tourists in 2010
  5. 5. 17.4 million Indian outbound travellers in 2010 growingat the rate of 10.5% CAGR14.19 Billion US Dollar spending in 2010 which is 1.54%of the global spending on tourism, ranking 17th in the worldin tourism receiptsThe size of the cake( Read India)…Luhobhramanwww.luhobhraman.com
  6. 6. Growth % 8.3 16.1 15.6 16.1 17.3 11.1 1.8 17.4Growth of Indian OutboundTravelLuhobhramanwww.luhobhraman.com• Indian outbound travelers growing 10.5% CAGR• Indian outbound travel is expected to 50 Million by 2020
  7. 7. Reasons for the growth of Indian OutboundTravelLuhobhramanwww.luhobhraman.comLarge flow of travellers fluent in English and comfortable with international travelGrowing economy and foreign investmentAir transport liberalization – more Indian airlines and more foreign carriers adding newservices or increasing frequenciesIncreasing number of destination tourist boards setting up offices and expanding theirmarket representation in different cities‘Look East’ policy – a desire to boost trade and travel relations with China (PRC) andNorth and Southeast AsiaGrowing number of multinationals investing in India, leading to more outbound travelfor conventions, incentives and business travelGrowing demand for niche travel products, such as honeymoon and cruisesThe marketing impact of Bollywood movies shot abroad
  8. 8. Singapore 725,624Thailand 596,600Indonesia 1,565,545Malaysia 590,000Macau 107,513Australia 124,888New Zealand 55,336Korea 73,000Philippines 42,000Surely Indian tourists havenot yet explored that its morefun in the Philippines !!!Luhobhramanwww.luhobhraman.comTopTourist Destinations for Indians, 2011
  9. 9. Growth %( YOY) 29.71 4.92 24.92 15.1 13.8 23.89India Contribution inTourism Business of Philippines & neighboring countriesLuhobhramanwww.luhobhraman.com
  10. 10. Do you think are we missing out onsomething ?The great potential of Incredible India!Luhobhramanwww.luhobhraman.com
  11. 11. DifficultPhilippinesVisaProcessing tillyear 2011Avoidance ofIndian travelAgents ofPhilippines marketdue to lack ofproper BusinesspartnershipNo direct flightand poorconnectivitybetween bothcountriesThe big question ‘Why’ is the opportunity unexplored ?Luhobhramanwww.luhobhraman.com
  12. 12. ‘What’ remains the unsolved problem ?Problem 1-Lack of Destination Marketing by DOT, Philippines in Indiacompared to other hot selling tourist destinations in IndiaProblem 2-Lack of tie ups with Indian travel agents withTravel &hospitality Industry of Philippines due to lack of information, trust,awareness about the products and services and scope of businessProblem 3- Lack of direct connectivity between the countries all flightshave a layover at BKK, KUL , SING, HK etc and no flight to India Manilais less than total 7 hours.Problem 4 – Lack of monetary incentives for Indian travel agents comparedto other destinations from the Philippines hospitality & travel industry due tolow volume and hence reducing attractiveness of the Philippines Market
  13. 13. Extremely price – conscious category• Price is a major consideration• Tour cost has to be cheap• No optional tours and demand compliance with tour description• They don’t mind paying extra to go shopping or other activities not included in the package.• 3 /4 star accommodation but has to be value for money• Shop authentic but cheap souvenirs for neighbors, colleagues, etc.Luxury Customers category• Beautiful scenery and new experience in terms of service and hospitality• Relaxation, knowledge and experience different culture• Taste different food• Give status in the community• Personal attention and Pamper• Exclusive travel arrangements and hotel accommodation• Service Attitude and quality• High Budget shopping of clothes and accessoriesLuhobhramanwww.luhobhraman.comKey Success factors of Indian Travelers
  14. 14. Sources of Information about destinations in IndiaLuhobhramanwww.luhobhraman.com
  15. 15. PersonalTravel Agent,41%Online MegaAgents, 29%SpecialisedNew Agent,10%DirectBookingOnline, 9%Other, 7%Travel Arrangements for PleasureTravelersLuhobhramanwww.luhobhraman.com
  16. 16. This exciting venture has been started by Siddharth Kundu, an MBA graduatefrom The Asian Institute of Management, Manila. After having spent close tosixteen months in paradise (read-The Philippines), he realized that there wereumpteen stunning and exotic locations just waiting to be discovered! During oneof his travels, Siddharth wanted to showcase these beautiful and untouchedplaces to the world and decided to start right here at home- by encouragingIndians to make the trip of a lifetime to The Philippines and likewise bringFilipinos to this magical world called India! So with the support of the IndianTourism Department and Department of Tourism, Philippines, he intends topromote a novel concept called Bilateral Tourism. In his own words Siddharthdescribes the experience as "Incredible India having More Fun in ThePhilippines."What’s LuhobhramanLuhobhramanwww.luhobhraman.com
  17. 17. After detailed calculation and analysis the previous trends• Get business from over 3000 Outbound travel agents in India• Luhobhraman will have a very high ranking Search engine optimization on Google Indiafor Keywords related to Philippines holiday, travel and packages by June 2013• We will update you on regular trends of Indian tourism pattern and other statistics• We will make attractive packages and offers with your existing resources, if required• We have office set up, and right networking in both in Philippines and India this will maketransactions more easier , earn trust and do business with transparency• Support of Department of Tourism, Philippines, intending to promote a novel conceptcalled Bilateral tourism• We Expect the flow of Tourist flow from India to Philippines to increase by 200% toapproximately 120,000 by 2014* ( with other factors taken as constant)• By 2020 we can expect an year flow 1 million( annually) Indian travelers in PhilippinesWhy partner with Luhobhraman
  18. 18. What is required for partnering with LuhobhramanLuhobhramanwww.luhobhraman.comYour business entity will be providing us the best rates for yourdifferent kind services you offer and keep us updated withdifferent offers on timely basisWe will scrutinize the best available offer given by your companyby comparing it with other offers given at different give youfeedback on ways of improving the offer and / or accept yourofferWe will repackage the offers for the seal of trust ( or can be soldon your brand name* ) and then we will push your offer amongthe 3000 Indian out bound travel agencies . Surely the best offerwill get most of the business India can generate for Philippines !
  19. 19. Luhobhramanwww.luhobhraman.com
  20. 20. • Indian Food at hotels and choice of vegetarian if possible besides world cuisines (most Indians also enjoy Thai and Italian food),Yet some Indians have specific needs(e.g. dietary) when traveling because of their social/religious backgroundBig spenders but always want quality competitive prices – looking for deals always (not necessarily cheap )Sticklers for detail and service quality as Indian culture is highly service orientedeg – Bell boys taking bags/Service with a genuine smile/ Equal respect for allAttitude towards travel: Status is important. The prestige attached is highGoing somewhere off the beat track…destinations such as Koh Samui or Chiang Mai arebecoming popular.Other city delights similar to global leisure - Shopping , night life , spa etcThe Indian market is highly complex and consists of many segments (region, religion,caste, language, etc.)Luhobhramanwww.luhobhraman.com
  21. 21. Luhobhramanwww.luhobhraman.com
  22. 22. SexMale 68%Female 32%Age30 or younger 28%31 – 50 49%51 and older 21%Demographic Profile of Indian TravelerMiddle class – 15 to 20,000 USD(PA)Nouveau Riche– 20 to 50 ,000 USD(PA)Elite - Not accounted forMarital StatusMarried 78%Non-married 20%Luhobhramanwww.luhobhraman.com
  23. 23. If you find my work interesting , Id be happy to meet anddiscuss details. I look forward to hear from you.Luhobhramanwww.luhobhraman.comContact –Name -Siddharth KunduDesignation- Chief Experience OfficerEmail – info@luhobhraman.comYahoo- Siddharth.kundu@yahoo.comSkype – siddharth.kundu007Telephone- (+91)8584921647(+63)9152611289LinkedIn-http://www.linkedin.com/pub/siddharth-kundu/36/482/70bFacebook-https://www.facebook.com/Luhobhraman

×