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Media Kit GPS Business News
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Media Kit GPS Business News


This is media kit. Affordable advertising solution to create awareness in the GPS / LBS market.

This is media kit. Affordable advertising solution to create awareness in the GPS / LBS market.

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  • 1. Media Kit October 2008
  • 2. Media positioning • GPS Business News is the only online media providing business news on the consumer GPS industry. We cover the entire value chain of this market, providing news on semiconductors, software, hardware, OEM, mapping and content, manufacturer's brands, wireless operators, distributors and retailers on a global scale. • GPS Business News focuses on mass market geo-positioning applications such as automobile and outdoor navigation, sport and fitness monitoring, people and pet tracking, geo-gaming and mobile social networking. • GPS Business News is a global publication with more than 20,000 readers in 46 countries. • At GPS Business News we believe that GPS consumer electronics, Telematics, wireless location enabled services and geo-contents are converging to form one market. This market is experiencing a two to three digits growth but decision makers are facing scarce, unreliable and fragmented information sources. Our aim is to provide them with up to date, in-depth and verified information.
  • 3. Readership Estimate of the current readership of GPS Business News, based on a sample of 321 first subscribers to the premium content (April 27, 2007).
  • 4. Readership • Around 90% of the readers are working in the following positions: – Executives – Marketing managers – Sales managers – Product managers
  • 5. Readership location March 2008 – percentage of page views per region
  • 6. Key figures Online traffic (pages views) • September 2008 326,859 pages views – 20,973 unique visitors –47,429 visits 3,420 subscribers to the weekly newsletter
  • 7. They advertise with us logo_
  • 8. Testimonial: • European navigation software developer Sygic was willing to get worldwide exposure. • Sygic launched an advertising campaign on GPS Business over a three months period. • Results have exceeded expectations: – 1,02% click through rate on the leaderboard banner – 0.96% click through rate for the vertical rectangle banner • “GPS Business News has truly brought international attention to our brand and products. It is through the campaign we set up with them that we were able to reach to new customers. It even led us to gain one big new customer. We’ve achieved our goal!”, said Michal Stencl, CEO of Sygic.
  • 9. Advertising rates - web • All website Homepage only Full Banner (468x60): – Leaderboard CPM $35 (728x90) : CPM $45 – Skyscraper All pages excluding (120x600): CPM $30 homepage Full Banner (468x60): – Vertical rectangle CPM $19 (bottom of “top”(240x400): the page of each CPM $37 article). – Vertical rectangle “down”(240x400): CPM $20 CPM = cost per thousand pages viewed
  • 10. Advertising rates - newsletter • GPS Business weekly e-newsletter: distributed to over 3,400 GPS business professionals • Rates – Leaderboard “top” (728x90) • $550 per newsletter – Vertical rectangle “top” (240x400) • $500 per newsletter – Vertical rectangle “down” (240x400) • $ 400 per newsletter – Leaderboard “bottom” (728x90) • $300 per newsletter
  • 11. Advertising rates – job posting • Company logo + text (no limit of length) • Posting in the dedicated section: “People and Jobs” • Appearance on the homepage • Featured in 1 newsletter (3,400+ subscribers) • $250 per job posting
  • 12. Direct mailing solutions Connect with: • 3,200+ readers of the weekly newsletter • 1,100+ members of the GPS Business LinkedIn Group Contact us for details
  • 13. • Technical specifications: – All banners are complying to the standard Interactive Marketing Unit (IMU) ad size of the International Advertising Bureau. – Accepted formats for banners • Website: Gif or Jpeg. (Flash possible but without click counting) • Newsletter: Gif or Jpeg. • Other formats (video) can be implemented, contact us for more details.
  • 14. Thank you Contact: Ludovic Privat Phone U.S.: +1 847 380 2723 Phone Europe: +33 6 22 05 61 38