AUSTRIA	             Educate	  the	  Expatriate	  GMBA	  5885	  –	  Cross-­‐Cultural	  Advanced	  Seminar	                ...
COUNTRY	  FACTS	  
Population:COUNTRY	  FACTS	      8 million
Population:COUNTRY	  FACTS	      8 million
Population:                   COUNTRY	  FACTS	                 8 million•    Official	  name:	  Republic	  of	  Austria	  • ...
COUNTRY	  FACTS	  •  DeclaraCon	  of	  Neutrality	     –  Declaring	  the	  country	  neutral	     –  Enacted	  on	  26	  ...
COUNTRY	  FACTS	  •  FORMALLY	    	  declaraVon	  promulgated	  voluntarily	  by	  the	  Republic	  of	  Austria.	  •  POL...
PEOPLE	  FACTS	  Do	  you	  know	  some	  Austrian	  celebrity…?	  	  
PEOPLE	  FACTS	  Do	  you	  know	  some	  Austrian	  celebrity…?	  	  
PEOPLE	  FACTS	  Do	  you	  know	  some	  Austrian	  celebrity…?	  	  
PEOPLE	  FACTS	  •  ConservaVsm	                 »  Austrians	  are	  prudent	  and	  moderate	                 »  Social	...
HOFSTEDE’s	                        Cultural	  dimensions	  1.  Low	  power	  distance	         •    Austrian	  subway	  sy...
NAMES	  &	  GREETINGS	  •  Shake	  hands	  women	  1st	  •  Hand-­‐kiss	  to	  women	  Don’t	  if	  you’re	  not	  Austria...
COMMUNICATION	  STYLE	  •  Official	  language	  is	  German	                  »  Different	  pronunciaVon	                  ...
COMMUNICATION	  STYLE	  •  Use	  of	  English	                     »  Make	  it	  short	                     »  Simple	  p...
RELIGION	  
DRESS	  &	  APPEARANCE	  Austrian traditional clothes
DRESS	  &	  APPEARANCE	  •  Appearances	  ma]er	               »  PresentaVon	  and	  dressing	  are	  very	  important	  ...
ENTERTAINING	  •    Family	  •    Friends	  at	  the	  pub!	  	  •    Watching	  television	  •    Going	  to	  the	  res...
DON’T…	  •  Expect	  everyone	  to	  speak	  English	  •  Expect	  to	  find	  diet	  drinks	  and	  non-­‐smoking	  areas	...
GOVERNMENT	  &	  BUSINESS	  •  Member	  of	  EU	          Free movement of goods, people and capital•  Austrian	  Business...
WORK	  ENVIRONMENT	  •  Formal	  dress	  code	  for	  business	                  »  Navy	  blue	  or	  black	  suits	     ...
WOMEN	  IN	  BUSINESS	  •  Hard	  to	  get	  similar	  posiVons/income	  as	  men	  •  AccepVng	  old-­‐fashioned	  courte...
DECISION	  MAKING	  •  Hierarchy	  People	  expect	  to	  	  to	  work	  with	  clear	  lines	  of	  authority!	  •  Metho...
BUILDING	  RELATIONSHIPS	  •  Not	  an	  essenVal	  aspect	  for	  iniVal	  business	     interacVons	  know	  you	  be]er...
NEGOTIATIONS	  &	  MEETINGS	  •  NegoVaVon	  is	  a	  joint	  problem-­‐solving	  process	  in	                   Austria	...
TIME…	  •  Pursue	  acVons	  and	  goals	  systemaVcally	  •  Punctuality	  is	  appreciated	  	  	  	  	  	  	  	  	  	  ...
THANK	  You	     !	        & Happy Christmas Holidays   ;)       home made Christmas Crib! 
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Austria presentation

  1. 1. AUSTRIA   Educate  the  Expatriate  GMBA  5885  –  Cross-­‐Cultural  Advanced  Seminar   Richa  Bajwa  –  Ludovic  Bourgoin   December  14th,  2010  
  2. 2. COUNTRY  FACTS  
  3. 3. Population:COUNTRY  FACTS   8 million
  4. 4. Population:COUNTRY  FACTS   8 million
  5. 5. Population: COUNTRY  FACTS   8 million•  Official  name:  Republic  of  Austria  •  Capital:  Vienna  •  Official  language:  Austrian  German  •  Government:  Federal  Parliamentary  Republic  •  Independance:  Post-­‐WWII  in  1955  •  Ethnic  groups:   »  Austrians  92%   »  Former  Yougoslavs  5%   »  Turks  2%   »  German  1%  
  6. 6. COUNTRY  FACTS  •  DeclaraCon  of  Neutrality   –  Declaring  the  country  neutral   –  Enacted  on  26  of  October  1955   –  Part  of  the  consVtuVon  of  Austria  
  7. 7. COUNTRY  FACTS  •  FORMALLY    declaraVon  promulgated  voluntarily  by  the  Republic  of  Austria.  •  POLITICALLY    was  the  direct  consequence  of  the  allied  occupaVon  between  1945  and  1955:  
  8. 8. PEOPLE  FACTS  Do  you  know  some  Austrian  celebrity…?    
  9. 9. PEOPLE  FACTS  Do  you  know  some  Austrian  celebrity…?    
  10. 10. PEOPLE  FACTS  Do  you  know  some  Austrian  celebrity…?    
  11. 11. PEOPLE  FACTS  •  ConservaVsm   »  Austrians  are  prudent  and  moderate   »  Social  invitaVons  must  be  made  in  advance  •  The  Austrian  home   »  Austrians  take  much  pride  in  their  homes   »  Only  close  friends  and  relaVves  are  invited  into  the  house   »  Neightboorly  eVque]e  has  its  rules  (cleaned  corridors…)  
  12. 12. HOFSTEDE’s   Cultural  dimensions  1.  Low  power  distance   •  Austrian  subway  system  2.  IndividualisVc  society   •  Desire  for  personnal  freedom   •  Preference  for  personal  well-­‐being  3.  Masculinity  79   •  AsserVve  desire  for  control  4.  High  uncertainty  avoidance  
  13. 13. NAMES  &  GREETINGS  •  Shake  hands  women  1st  •  Hand-­‐kiss  to  women  Don’t  if  you’re  not  Austrian!   Foreign  Minister  Karel  Scharzenberg  from   Czech  Republic,  kisses  the  hand  of  Autrian   Foreifn  Minister  Ursula  Plassnik,  2008  
  14. 14. COMMUNICATION  STYLE  •  Official  language  is  German   »  Different  pronunciaVon   »  Different  vocabulary  =  Problem  for  foreigners  who  were  taught   proper  german   Speak  some  English,  but  interpreter  recommended  
  15. 15. COMMUNICATION  STYLE  •  Use  of  English   »  Make  it  short   »  Simple  phrase   »  Speak  slowly  •  DiplomaVc  style  preferred  •  Saying  NO  is  ok  •  Rare  use  of  body  language  
  16. 16. RELIGION  
  17. 17. DRESS  &  APPEARANCE  Austrian traditional clothes
  18. 18. DRESS  &  APPEARANCE  •  Appearances  ma]er   »  PresentaVon  and  dressing  are  very  important   »  Clothes  are  never  ostentaVous   »  SomeVmes  strict  protocol  for  dressing  apprpriately   »  Some  high  level  events  may  have  dress  code   »  Women  dress  elegantly  in  public/at  work  
  19. 19. ENTERTAINING  •  Family  •  Friends  at  the  pub!    •  Watching  television  •  Going  to  the  restaurant  •  Sport:  Ski,  bicycle  ride…  
  20. 20. DON’T…  •  Expect  everyone  to  speak  English  •  Expect  to  find  diet  drinks  and  non-­‐smoking  areas  •  Make  noise  amer  10pm  •  Give  perfume  or  clothing  as  gims  •  Kiss  the  hand  of  an  Austrian  woman  unless  you  are   Austrian!  •  Be  late!    
  21. 21. GOVERNMENT  &  BUSINESS  •  Member  of  EU   Free movement of goods, people and capital•  Austrian  Business  Agency  (ABA)   Supports  &  provides  incenVves  for  foreign  investors  
  22. 22. WORK  ENVIRONMENT  •  Formal  dress  code  for  business   »  Navy  blue  or  black  suits   »  NeckVes   »  Dresses  accepted  for  women   »  Polished  shoes   •  First  impression  ma]ers!   Significant  impact  on  others  opinion  
  23. 23. WOMEN  IN  BUSINESS  •  Hard  to  get  similar  posiVons/income  as  men  •  AccepVng  old-­‐fashioned  courtesies  •  Too  much  confidence  might  appear   aggressive!    Reminder:  High  Masculinity!  
  24. 24. DECISION  MAKING  •  Hierarchy  People  expect  to    to  work  with  clear  lines  of  authority!  •  Methodical  process  Conducted  with  precision   »  Takes  much  Vme   »  Requires  paVence  •  Change  is  hard  to  implement  Reminder:  high  level  of  uncertainty  avoidance  
  25. 25. BUILDING  RELATIONSHIPS  •  Not  an  essenVal  aspect  for  iniVal  business   interacVons  know  you  be]er  gradually  •  Business  relaVons  exist  between          companies  as  well  as  between          individuals.    
  26. 26. NEGOTIATIONS  &  MEETINGS  •  NegoVaVon  is  a  joint  problem-­‐solving  process  in   Austria                  buyer  being  superior  •  NegoVaVon  style  is  cooperaVve              people  may  be  unwilling  to  agree  with  compromises  •  work  through  a  list  of  objecVves,  bargaining  for  each   item  separately                they  do  not  revisit  aspects  already  discussed  •  Be  calm  and  paVent              avoid  open  confrontaVon  
  27. 27. TIME…  •  Pursue  acVons  and  goals  systemaVcally  •  Punctuality  is  appreciated                                  call  with  an  explanaVon  for  delay  •  Do  not  cancel  a  meeVng  at  last  minute.  •  No  small  talk  before  the  meeVng                                                  gets  to  business  ma]ers  right  away  
  28. 28. THANK  You   !   & Happy Christmas Holidays ;) home made Christmas Crib! 

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