Sustainable Business Models - Ludo Koelman - Future Forward 2013
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Sustainable Business Models - Ludo Koelman - Future Forward 2013

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How can we turn sustainability goals into business opportunities? How can sustainable business models help companies to reach sustainability ambitions? A presentation by Ludo Koelman, based on ...

How can we turn sustainability goals into business opportunities? How can sustainable business models help companies to reach sustainability ambitions? A presentation by Ludo Koelman, based on findings from the Future Forward Programme 2013. This presentation combines theories from the Business Model Canvas, Stephen Covey’s Seven Habits and Simon Sinek’s Start With Why. It was presented at the final meeting of the Future Forward Programme on the 28th of June 2013 at the headquarters of Interface Europe in Scherpenzeel.

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Sustainable Business Models - Ludo Koelman - Future Forward 2013 Sustainable Business Models - Ludo Koelman - Future Forward 2013 Presentation Transcript

  • SUSTAINABLE BUSINESS MODELS Ludo Koelman Future Forward
  • WHICH ONE IS BETTER? or 1 2
  • or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks 1 2
  • or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks 1 2
  • or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks ‘Normal’ Biological 1 2
  • or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks ‘Normal’ Biologicalpesticides geneticallymodified better yields organic natural sustainably grown 1 2
  • HOW… … can we create the desired environmental gain by selling a technically inferior product at a higher price?
  • HOW… … can we turn sustainability goals into business opportunities? … can sustainable business models help companies to reach sustainability ambitions?
  • MARKET PERSPECTIVE
  • SOCIETY PERSPECTIVE
  • VALUE CHAIN - GRASS biomass collector processor producer consumer “What to do with all our grass?” “We get some grass, can we do something with it?” “Maybe we should acquire some grass!”
  • PROBLEM Players in the value chain do not seek cooperation
  • Think bigger! SOLUTION…
  • BUSINESS MODEL CANVAS
  • BUSINESS MODEL CANVAS What? With whom? For whom? How? Results combining…
  • 7 Habits of Highly Effective People INDEPENDENCE “Let’s refine grass into chemicals” (individually)
  • MATURITY=INTERDEPENDENCE=SHARED risk dependence access to sources (knowledge) coordination trust …
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  • SUSTAINABLE BUSINESS MODEL CANVAS Shared vision Connecting parties in the chain Inviting others with a similar vision to connect
  • IN A CONNECTED SYSTEM, NO MATTER WHERE YOU PUSH OR PULL, THE TRAIN WILL START ROLLING
  • PLEASE COMMENT This presentation was used during the final meeting of the Future Forward Programme Design & presentation: Ludo Koelman Date: 28 June 2013 Location: Interface, Scherpenzeel (NL) Future Forward is a collaboration between Saxion Hogescholen, Universiteit Utrecht & Dutch companies: Attero Essent Hoogheemraadschap De Stichtse Rijnlanden Interface Rova Trash Fashion