Lucinda Pankhurst Film magazine researchEmpire Magazine: • Target audience – Not age or gender orientated, aimed at a general audience rather than a pacific target. • Combination of blockbuster movies and Hollywood dominated movies. • Choice of stars on cover portrays mainstream movies and attracts that audience.Total Film Magazine: • Wide spread audience very generic. • Main rival of empire. • Banner, ‘Modern guide to movies’ Suggests it’s more contemporary and modernised compared to classic Empire. • Mass audience yet younger audience generically.Uncut Magazine: • Music and movies. • More targeted audience with older bands however mainstream movies are largely focused upon. • ‘Something to say’ Suggests the magazine is articulate and intelligent.Sight and Sound Magazine: • It is more a critic towards films, a more technical analysis compared to other film magazines. • For a more intellectual audience. • More international, looking at film movements. • Looking at films as pieces of art.
Lucinda Pankhurst • Incredibly detailed, in depth, covers every point – not a light read. • Looks at cultural aspects. Film Magazine Analysis Tagline is eye catching and above title. Orangey background injects aMain image portrays the feature bit of colour makes the blackstory and is central and the and white stand out more. Alsomain focus to the magazine. the colour runs throughout the title lettering.Image overlays magazine title,but font used is large and clear Lettering is presented in ato see, and the word ‘Film’ has range of different sizes, alsobeen changed and given a some bold, with shapes suchbroken mirror look to reflect the as circles and squares to layerfilm on the main cover. the lettering on.The main colour code to the Front cover consists of a widemagazine is white and black, range of stories contained inthis therefore makes it easier for the magazine, thereforethe lettering to stand out letting readers have a briefdepending on the image in the overview of the contents,background. meaning they maybe more inclined to buy. Cover story has large lettering to make it stand out. Effect used on lettering (lines) eye catching. There is a running colour scheme of mainly red and whites with a hint of a The magazine title is bold, in gold/yellow colour. This is used capitals which therefore makes through out both the text as the it eye catching and is positioned main colouring or to outline it in the top third of the magazine and also to layer text and cover. images on.
Lucinda Pankhurst There’s a tagline above the title, large and eye catching with twoLarger writing on cover then types of lettering used.total film, also contains a little Web address presentedless information because of underneath the main title but inthis, only highlights a brief very small font, showing lessselections of stories contained significant.inside. The image on the front cover Additional images used represents the main feature on the front cover rather story of the magazine, here it is than just the single main positioned in the middle and in one. front of the title, and this therefore adds a more 3D feel to the cover. Additional information used in the bottom left In the centre you can see there hand corner, less important is the text that goes with the but eye catching due to the main image on the cover, this ‘Plus!’ wordy compared to lettering is much larger than the other sections of the cover. rest of the text this is so that it stands out to the reader as being the key attraction. Image has a dark background More than one colour used in making the colour scheme of the each sentence on the cover, this magazine stand out and the is to make it more appealing and other colours look more vibrant. eye catching.