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Dott 07 Move Me Presentation in Cieszyn

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  • 1. Co-designing public transport: How collaborative design led to transport accessibility in rural areas
    Lucy Robinson
    Design Council
    20 October 2009
  • 2. What is Design?
    20/10/2009
    Move Me
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    Problem solving process
    Collaborative and inclusive in approach
    Borrows tools and techniques from a variety of disciplines
  • 3. What is Design?
    Problem solving process
    Collaborative and inclusive in approach
    Borrows tools and techniques from a variety of disciplines
    Not only about products and logos
    10/19/09
    Move Me
    3
  • 4. Places users at the centre of uncovering problems
    10/19/09
    Move Me
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  • 5. 10/19/09
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    Collaboratively design solutions with users and providers
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    Prototypes solutions before delivery with users
  • 7. The Design Council is the UK’s strategic body for design.Its mission is to inspire and enable the best use of design to make the UK a more competitive, creative and sustainable nation.
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  • 8. 10/19/09
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  • 9. 10/19/09
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    Dott is a programme of activities focusing on social and economic change using design. It is based in one region at a time and lasts about two years.
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    Dott aims to engage and faciltate the public and communities in developing new solutions to solving social and economic problems
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    A Dott programme is developed in partnership with a regional body and responds to that region’s social and economic priorities
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    Dott is an exploratory programme of pilot demonstration projects, events and educational work.
  • 13. 10/19/09
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    The first programme: Dott 07 in the North East of England
  • 14. 10/19/09
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    The Dott approach to solving problems
  • 15. 10/19/09
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    Dott process
    - diagnose- co discover- co design - co develop- deliver
  • 16. CASE STUDY: Move Me
    Working with a rural community and transport providers to improve access to transport without the need for more cars or new roads
    Outcomes: A new transport hub that reflects the needs of the community. A toolkit and model that enables others to scale or replicate the process within other communities.
    10/19/09
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  • 17. MOVE ME: Local context
    Existing transport services under used
    Need for improved transport services as little access to private vehicles
    Pilot project in Berwick: Rural accessibility and mobility project (RAMP)
    Move Me
  • 18. MOVE ME: Policy context
    Some people still face what can seem insurmountable barriers in simply getting to where they need to go.
    Prime Minister’s Foreword in Making Connections:
    Final Report on Transport and Social Exclusion
    Move Me
  • 19. MOVE ME: Environmental context
    50% more CO2 produced per person in rural communities than in urban communities
    The ‘last mile’ environmental issue
    Move Me
  • 20. MOVE ME:
    Project aims
    Improve access to transport without the need for more cars or new roads
    Toolkit to replicate the process within other own community
    Model of best practice for engaging
    communities
  • 21. MOVE ME: Project objectives
    • Review mobility needs
    • 22. Work in partnership
    • 23. Plan more integrated journeys
    • 24. Share vehicles
    • 25. Explore value
    • 26. Create a sustainable solution
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  • 27. MOVE ME: Diagnose
    10/19/09
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  • 28. MOVE ME: Stakeholder mapping
    Move Me
  • 29. 10/19/09
    Dott Corporate Presentation
    24
    MOVE ME: Co-discover
  • 30. MOVE ME: Cultural probe kits: borrowing from ethnography
    Users become the researchers
    Design Council www.designcouncil.org.uk
    Service DesignTools www.servicedesigntools.org
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  • 31. MOVE ME: Co-design
    10/19/09
    26
    Move Me
  • 32. MOVE ME: Generating ideas
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  • 33. MOVE ME: Prototyping the ideas
    Service provider toolkit
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  • 34. MOVE ME: Reviewing the ideas
    10/19/09
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  • 35. MOVE ME: Co-develop
    10/19/09
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  • 36. MOVE ME: Existing services more accessible and meet users’ needs
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  • 37. MOVE ME: Developing and launching a new service
    10/19/09
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    Liftexchange
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    Impact of Dott approach
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    Local impact
    Greater community engagement and participation
    Model scaled to 50 other small communities in the region.
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    National impact
    Government White paper: Innovation Nation
    A replicable model and approach to developing new rural transport solutions using lift share toolkit
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    Social impact
    Greater use of public transport solutions by community
    Solving problems such as access to school, childcare and jobs
    Connecting other social organisations together
    Impact on development of children by involving them in the research process
  • 42. 10/19/09
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    Economicimpact
    Greater transport accessibility to and from village
  • 43. Thank you
    10/19/09
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    Slideshow available at
    Lucy.Robinson@designcouncil.org.uk
    www.designcouncil.org.uk