Ted Rheingold
Ted Rheingold
@tedr
ForumCon, 2013
But Ted, I already have a
vibrant community, cant
the people on
InstaTweetBookPlusLink
edYouTube just come to
me?
(spoiler...
But Ted,
[Facebook|Twitter|
Google+|Pinterest|
LinkedIn|YouTube|
Reddit]
are stupid? Why do
people even use them?
Ted, I have share
widgets on my site isn’t
that enough?
(Maaaaaybee)
Ted, I have buttons on
my site, but how can I
know how useful they
are?
(Good news: Google Social Analytics)
Ted, what do you mean
there’s Brand-level,
Article-level and
Content-level sharing?
(Good news: the data is out there)
But Ted, My Site Already
Consumes All My Time,
I Don’t Have Time for
InstaTwitterBookFaceG
ooglePlusLinkedIn!
I Don’t Have...
But Ted, There are so
many social sites I can’t
even keep track. How can
I be active on all of them?
(chill, all you need ...
But Ted,
how do I know which
sites are worth
spending my time on?
(Good question, let me tell you how)
Service Core Demo
Halflife of
Post
Hot Topics
How to
present your posts
Where to find
likeminded
people
Engagement Hacks A...
But Ted,
this still sounds like too
much work, can’t I just
use a service to buy
audience
(Don’t waste your money. You can...
Ted Rheingold
Ted Rheingold
@tedr
ForumCon, 2013
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ForumCon 2013: Ted Rheingold 'How to Make Social Work for Your Forum'

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ForumCon 2013: Ted Rheingold 'How to Make Social Work for Your Forum'

  1. 1. Ted Rheingold Ted Rheingold @tedr ForumCon, 2013
  2. 2. But Ted, I already have a vibrant community, cant the people on InstaTweetBookPlusLink edYouTube just come to me? (spoiler alert: no) (spoiler alert: no)
  3. 3. But Ted, [Facebook|Twitter| Google+|Pinterest| LinkedIn|YouTube| Reddit] are stupid? Why do people even use them?
  4. 4. Ted, I have share widgets on my site isn’t that enough? (Maaaaaybee)
  5. 5. Ted, I have buttons on my site, but how can I know how useful they are? (Good news: Google Social Analytics)
  6. 6. Ted, what do you mean there’s Brand-level, Article-level and Content-level sharing? (Good news: the data is out there)
  7. 7. But Ted, My Site Already Consumes All My Time, I Don’t Have Time for InstaTwitterBookFaceG ooglePlusLinkedIn! I Don’t Have Time for InstaTwitterBookFaceG ooglePlusLinkedIn!
  8. 8. But Ted, There are so many social sites I can’t even keep track. How can I be active on all of them? (chill, all you need to do is tackle them one at a time in order of which are the lowest hanging fruit)
  9. 9. But Ted, how do I know which sites are worth spending my time on? (Good question, let me tell you how)
  10. 10. Service Core Demo Halflife of Post Hot Topics How to present your posts Where to find likeminded people Engagement Hacks Analytics & Tools Twitter M + F 22+ 1hr •breaking news •current events •cultural reviews •personal updates •Tweet as “person” via brand handle •Bio searches •Follow influentials in your topic •Use fav star generously •Add people to “prestigious” lists •HootSuite or SproutSocial •Bitly or Awesm Facebook M + F 13+ 1 day •cute photos •Facebook news •cultural reviews •celeb gossip Post as brand via brand fan page Follow peers via Fan Page. Like, Share & Comment on their posts •Facebook Analytics •HootSuite or SproutSocial •Bitly or Awesm Instagram M + F 14-50 1hr •top hashtags •user-created trends Post as brand via user account Tag searches Use heart liberally. Comment when meaningful Statigram Pinterest M + F 25-55 1week •beautiful photos •inspirations photos Post as brand to brand account and boards Boards Follow a single board of active users to get attention w/o flooding Curalate YouTube M + F 12-24 Forever •personality-driven programs •how-tos & serials Post as brand via user account Reply videos Read YouTube Playbook VidIQ Google+ M + F ? 1 day •photography •everything •Post as a “person” via brand account Groups •Find Groups. Participate. •Organize GoogleHangouts & invite influencers LinkedIn M + F 30+ 1 hour business, politics and global events •Tweet as “person” via company page Industry Groups Get made an influencer Tumblr M + F 14-30 1 min - 1 day •PHOTOS •Inspirational quotes •As your Tubmlr blog (it’s all about their dashboard) Tag searches UnionMetrics Reddit M + F 16+ 1 min - 1 day •New information •Expert Q&A Cool, modest, informative Subreddits Quora M + F 24+ Forever Tech Knowledgeable, modest, informative Searches Answer questions thoughtfully Peer Forums
  11. 11. But Ted, this still sounds like too much work, can’t I just use a service to buy audience (Don’t waste your money. You can only buy fakes, not engagement)
  12. 12. Ted Rheingold Ted Rheingold @tedr ForumCon, 2013
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