Techniques To Spark Great Ideas.Dec.10


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We all have the capability to be innovative. The challenge is how to channel the creativity of both individuals and organisations to deliver exceptional fundraising results. This presentation shares innovation inspiration from the charity and corporate sectors to help you develop a personal attitude for innovation and develop ideas for your fundraising.

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Techniques To Spark Great Ideas.Dec.10

  1. 1. Techniques to spark great ideas Lucy Gower - Innovation and Development Manager NSPCC @lucyinnovation
  2. 2. This sessionWhat is innovation?Getting the best from yourideas sessionBreaking patterns - tools togenerate fresh ideasChoosing the best ideaYour challengeKeep innovation alive
  3. 3. Creativityhaving the ability or powerto create: human beings arecreative animalsInnovationintroducing something new –actioning your idea
  4. 4. Small fishSmall steps
  5. 5. Giant leap
  6. 6. Why bother with innovation? 1.  What’s in it for you? 2. What’s in it for your organisation?
  7. 7. “As an organisation we need to be creative to remain competitive – especially now”“If you are perceived as creative you are asked to be involved in more projects, and people get to know you – that can only be a good thing” “Makes things more fun”
  8. 8. Solving the right problem “When you are up to your neck in alligators - its difficult to remember that your original objective was to drain the swamp”
  9. 9. “If I had one hour to save theworld, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  10. 10. Ideas sessions1.  Lots of ideas 5. Diverge2.  critique Generate a LOT of ideas
  11. 11.   Rules  Listen and build on others ideasNo idea killersRespect others opinionsEnjoy yourselfEngage your inner child
  12. 12. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  13. 13. SUNSuspend + understand + nurture
  14. 14. What pets do these people own?
  15. 15. “The best assumption tohave is that any commonly held belief is wrong”Ken Olsen CEO of DigitalEquipment Corporation (DEC)
  16. 16. Breaking Patterns“Problems cannot be solved bythinking within the framework in which they were created”“Insanity: doing the same things over and over again and expecting different results”
  17. 17. Breaking Patterns
  18. 18. Breaking PatternsBreak the rules Ask What if?
  19. 19. Your challenge  You are marketers of shampoo Find ways to sell more
  20. 20. Using What if? to get out of your existing mindsetStep 1. What are the (unwritten) rules of shampoo?Step 2. Choose one and mess with it
  21. 21. Breaking PatternsWhere in the world?Where else is my challenge faced?Swipe with glee
  22. 22. Breaking PatternsRe-expression“I imagined myself as a virus or cancer cell and tried to sense what it would be like” Jonas Salk
  23. 23. Re expression
  24. 24. Get others on board
  25. 25. If I had asked people what they wanted they would have asked for a better horse. Henry FordWhat are you going to do Mr Edison - put one in every town in the country?! Congress to Edison regarding the telephone
  26. 26. Make it real Its never enough just to tell people about some new idea. Rather, youhave to get them to experience it in a way that evokes power and possibility. Instead of pouring knowledge into peoples heads, youneed to help them grind a new set ofeyeglasses so they can see the world in a new way. John Seely Brown Seeing Differently: Insights on Innovation
  27. 27. Do SOMETHING and learn“I have not failed. Ive just found 10,000ways that wont work.”Thomas Edison“To develop working ideas efficiently - Itry to fail as quickly as I can.”Richard Feynman 1965 Nobel prizewinner
  28. 28. Techniques to spark great ideasGreat expectationsBe childishFocus – 80/20 principleStructure idea sessionsBreak patternsFresh PerspectiveMake it realPractice
  29. 29. Momentum
  30. 30. Find out more    Sticky Wisdom ?What if! The Innovation CompanyLinchpin Seth GodinSwitch Chip and Dan HeathBusiness beyondthe Box John O’KeefeBreakthrough Thinking for Non Profit Organisations Bernard Ross Clare SegalCreate! Mark Butcher
  31. 31. Questions? 0207 428 1090 @lucyinnovation