Six Reasons Flexibility Is a Start-up Advantage
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Six Reasons Flexibility Is a Start-up Advantage

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Start-ups have the deck stacked against them - too little money, never enough staff, no visibility, no track record...but one advantage start-ups have that many of their much bigger competitors don't ...

Start-ups have the deck stacked against them - too little money, never enough staff, no visibility, no track record...but one advantage start-ups have that many of their much bigger competitors don't have is flexibility. Start-ups and small entrepreneurial companies often tout their flexibility, but seldom explain why flexibility is such an important asset.

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Six Reasons Flexibility Is a Start-up Advantage Six Reasons Flexibility Is a Start-up Advantage Presentation Transcript

  • Six Reasons Flexibility Is A Start-up Advantage © Bridge Global Strategies 2012 Photo: Canon in 2D/Flickr
  • Start-ups’ Competitive Advantages• Start-up companies have plenty of competitive disadvantages (not much money, low visibility, limited staff)• But they also have some advantages: – One cited by many start-ups themselves is the ability to be more flexible than big competitors• In this presentation we’ll explain why flexibility is such a big advantage Photo: ballet dancers/Flickr
  • #1: Startups Make Their Own Rules• The founder of a start-up doesn’t have to live by anyone You Can You Can’t else’s rules You Can• Start-ups begins with no rules You Can’t You Can and can make up their own You Can’t• They also start without an established business structure, and decide how to shape it
  • #2: Startups Can ProvideMore Flexibility for Employees • Small startups have less rigid work rules for employees than companies with big bureaucracies • That helps them accommodate employees’ own needs for flexibility
  • #3: Easier to Make Revolutionary Changes• Startups can introduce revolutionary ideas, concepts and products and change their industries forever• Big company employees may have had the same ideas, but their companies are a lot more cautious about acting on them• Established companies have a lot more to lose than startups; they have already established brand recognition and market share Photo: Fostersartofchilling/Flickr
  • #4: Employees Can Make a Bigger Impact• Small startups have much more informal management structures and shorter lines of communication between employees and management VS• A good idea has a much better chance of being heard and influencing the company• This helps employees feel more empowered and enthusiastic – they know they really make a difference
  • #5: The Founder Defines Success• The definition of success at big public companies is heavily influenced by shareholder returns• Founders of startups can set their own goals• Sometimes the most important goals are not financial. Other rewards for founders include: – Psychic reward of a contribution to community or society – Satisfaction of doing something they love to do – Satisfaction of following their own dreams and providing jobs to others in the process
  • #6: It’s Easier for Startups To Change Direction• Startups can change direction more easily thanbig companies (think small motor boat vs. big ocean liner) Photo: Marxchivist/Flickr
  • About Bridge Global Strategies: PR for Start-up Companies• Bridge Global Strategies LLC is a boutique public relations and marketing communications firm based in New York• We specialize in helping startups• We help build your company’s reputation and visibility – We develop communications strategies & the tactics needed to implement them – We help you define your key audiences (“stakeholders”) – We help you shape the story you want to tell and then introduce you to people who can help you tell it, through traditional and social media, conference organizers, etc. – We help you become – or get credit for being – a thought leader – We also focus on visibility with “gatekeepers” – those who can introduce you to many end customers – We can arrange industry analyst meetings with firms that follow and develop reports about companies in your industry
  • You can learn more about Bridge Global Strategies at our website or by contacting CEO Lucy Siegel Lucy Siegel President & CEO lsiegel@bridgeny.com Bridge Global Strategies LLC 16 West 36th Street, 10th Fl. New York, NY 10018 212-583-1043 www.bridgeny.com Blog: http://bridgebuzz.bridgeny.com