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Telecom Trend Tracker September 2011

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  • 1. BlackBerry to Offer Music ServiceGlam Media Goes MobileTablets Outshine Smartphone in Media CapabilitiesCoupons Delivered to Your Shopping Cart in Real TimeAnd more
  • 2. BLACKBERRY TO OFFERMUSIC SERVICE ANDROID DOMINATESRIM, the maker of BlackBerry devices, is moving into the music service SMARTPHONE MARKETspace by reportedly developing its own service, BBM Music. BBM Music isplanned to launch in the near future and will work within BlackBerry’smessenger system. Although Apple has trumped Nokia as the world’s largest maker of smartphones,BBM Music is said to allow access to fifty songs at a time and enables Android proves to be tops in terms ofusers to share songs with friends over BlackBerry Messenger. The service smartphone operating system. Canalys, ais anticipated to be less expensive than iTunes or Spotify. U.K. –based research firm, recentlyRIM aims to target millennial users who desire a customized phone released findings that Android increased itsexperience. The service could potentially allow users the ability to set market share to 48% of smartphoneringtones and ringback tones to their favorite tunes. shipments during second quarter.Read more about this service here. Apple captured second place with 19% share (20.3 million iPhones shipped duringSource: arstechnica.com the quarter). With the next generation iPhone anticipated to be available later this year, Apple’s market share may grow stronger as the year comes to a close. Microsoft’s Windows Phone platform charts a blasé performance by capturing only 1% of market share. The next version ofGLAM MEDIA GOES Windows Phone, Mango, has hopes of improved performance.MOBILE Source: MediaPostGlam Media, publisher of an influentialnetwork of digital content throughproperties such as Glam.com, Bliss.comand DailyMakeover, has launched anexpansion of its mobile presence.For advertisers, Glam is introducing GlamMobile, a platform to make admanagement easier. The company has created GlamEnable for publishers.GlamEnable serves as an automated system for creating mobile optimized-sites and applications. Initially 75 of Glam’s 2,500 affiliated publishers willhave mobile-tailored sites, with plans to roll out to the remaining publishersover time.Glam tends to attract big brand advertisers like Coach, Estee Lauder, andMercedes-Benz and is hopeful that these improved mobile opportunities willprove financially advantageous as advertisers take advantage of high-impact, rich media ads in mobile. Learn more here.Source: mediapost.com and wired.com (picture)
  • 3. TABLETS OUTSHINESMARTPHONES INMEDIA CAPABILITIESTablets, mostly made popular by Apple’s SAFETY FIRST – HOW CELLiPad, are becoming mainstream tech PHONES IMPACT DRIVINGdevices. As Amazon is positioned to enterthe tablet market with a lower-cost model, HABITSthe industry anticipates that tablet adoptionwill accelerate. The Harris Poll performed a summer study on the impact that cell phones are havingResearch firm I-Stat reports that half of tablet on driving habits. The findings reportedusers watch full-length movies and TV shows that 60% of drivers now use cell phoneson their devices. In addition to offering a while driving, with 91% of adults knowing itlarger screen than a phone, tablets are able is unsafe to do so.to go from the home to the office as well ason-the-go. While talking on the cell phone is dangerous, texting while driving is evenAs the tablet market continues to grow, smartphones will be challenged to more so. 60% of those surveyed admittedcompete as mobile media devices. Advertising dollars are likely to follow to texting while driving. This practice isthe technology that proves to be most appealing to consumers. more common in younger drivers – 49% ofRead more here. Millennials read or send texts while driving, compared to 24% of Gen X and 11% ofSource: MediaPost and apple.com (image) Boomers. 77% of the public believes that the roads would be safer with the use of hands-free cell phones. In the past two years, the percentage of drivers with cell phones who use them while driving has dropped fromQR CODES ON 72% to 60%.CIGARETTE PACKAGES Read more about this study here. Source: MediaPostINDICATE NEARBYSMOKING AREASSmoking bans in public places are the norm; however this smoke-freeworld leads smokers in search of public areas where they can partake intheir habit. A Croatian cigarette brand, Ronhill, has begun including QRcodes on packaging to indicate areas in close proximity where smoking isallowed.Smartphone users scan the code on the package and are taken to aregional mobile site. The site bases suggested smoking areas based on theusers current location.Learn more here.Source: springwise.com
  • 4. GET DEALS FROMLOCAL RETAILERSSTRAIGHT TO YOURPHONE DOES EVERYONE OWN A SMARTPHONE?With the trend of daily deals continuing, it takes time to weed through the It may seem like everyone owns avarious daily deal sites or search the web for a relevant offer to a desired smartphone these days. A recent study byretailer. Australian-based QuickerFeet has created an app that consolidates Pew Internet & American Life Project notesdeals from local retailers and delivers them to consumers’ phones. that 35% of American adults are smartphone owners.To avoid being overwhelmed by a vast number of deals, users indicatespecific retailers that they are interested in receiving offers from. When Just who are the adults making up the 35%individual retail locations post specials or advertise a promotion, of smartphone owners? One wouldQuickerFeet sends an update to users. No coupons or “check ins” are anticipate that the affluent as well asrequired to receive the offer. younger generations would be among those smartphone owners. ThoseRead more here. assumptions would be correct. The studySource: springwise.com finds that the affluent and well-educated adults are in this group. 59% of adults with a household income of $75,000+ and 48% of those will a college degree are smartphone owners. Urban and suburban dwellers are nearlyCOUPONS DELIVERED twice as likely to own smartphones as those adults living in rural areas.TO YOUR GROCERY Learn more about the study here.CART IN REAL TIME Source: MediaPost and verizonwireless.com (picture)Wouldn’t it be nice to be able to take advantage of coupons without thehassle of clipping, organizing and keeping track of the ones needed? SKTelecom is in the process of testing a Smart Cart that synchronizesshopping carts to users’ smartphones in order to offer coupons and otherreal-time information.Shoppers download an app to their smartphones which allows them tosearch for product information and create a shopping list before arriving atthe store. Upon arrival at a participating store, shoppers can synch theirsmartphones to the tablet PC installed in the cart. As they move throughthe store, shoppers receive coupons and relevant product information. Thecart reports a list of selected products, coupons and member points atcheckout.Read more here.Source: springwise.com

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