Transcript of "Q3 what kind of media institution might distribute"
What kind of media institution mightdistribute your media product and why?
Bauer MediaBauer Media is a division of the Bauer MediaGroup, Europe’s largest privately owned publishingGroup. The Group is a worldwide media empireoffering over 300 magazines in 15 countries, aswell as online, TV and radio stations.Bauer Media is a multi-platform UK-based mediaGroup consisting of many companies collectedaround two main divisions – Magazines and Radio- widely recognised and rewarded as beingindustry innovators.Our business is built on influential media brandswith millions of personal relationships withengaged readers and listeners. Our strategy is toconnect audiences with excellent content throughour broad multi-touch point brand platforms,wherever and whenever and however they want.Our wide portfolio of influential brands gives usadvantages over pure play magazine or radiocompetitors.
Bauer Media • Bauer media wouldn’t be a good institution to sell my magazine because they already have a pop magazine, though it would be a good way to reduce their competition I don’t think that they would want to sell another magazine from the same genre.
BBC • I think that the BBC would be a good way to sell my magazine because they have a lot of history selling magazines to a younger audience and are a brand which is trusted by the older audience such as the parents of children who would be interested in buying my magazine. The only problem is that they already sell ‘Top of the pops’ but this is a very old product so by adding a new pop magazine to there brand it would cut down on the compotation for them.
IPCIPC Media produces over 60iconic media brands, withprint alone reaching almosttwo thirds of UK womenand 42% of UK men –almost 26 million UK adults– while our websitescollectively reach over 20million users every month
IPC• IPC would be a good institution to sell my magazine because this is a genre that they have yet to reach. If they where to sell my pop magazine then this would mean that they would be getting the interest of music enthusiasts as well as there other audiences, this could open them up to an entire new audience which they could sell to.
Development Hell We currently publish two monthly magazines, The Word and Mixmag, and their accompanying websites. In April 2009 we acquired DontStayIn.com, the worlds biggest clubbing social network. We have provided consultancy for some of Britain’s biggest publishers such as Dennis, Future and IPC and were hired by Paul McCartney to produce the souvenir magazine for his 2002 World Tour.
Development Hell • I don’t think that Development Hell would be a good institution to sell my pop magazine, at the moment they only sell two magazines both of which are more specialised. Because of there lack of experience dealing with a magazine from this area I don’t think that it would be a good idea to sell my magazine through them.
Condé Nast Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to- business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.
Condé Nast• I think that Condé Nast could be a good institution to sell my magazine to. They have a clearly got a good idea of how to sell magazines to the female audience as this is what the majority of magazines under there brand sell, but they dont have any music magazines and also dont appear to have much experience dealing with a young audience.
• If I were to choose one institution to sell my magazine through it would be the BBC, though they already have a pop magazine it has been around for a long time which might stop some young people from reading it. Also the brand name BBC is well trusted by a large number of people particle that of parents who are my secondary audience and who would be most likely buying the magazine for there children. Finely they have got many magazines aimed at a younger audience which shows they have expertise in selling to an audience such as mine.
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