In 2010 Panasonic made the decision to replace their legacy enterprise search tool and switched the search for all their European websites to a Apache Solr based solution. Now their customers benefit from an incredibly fast and feature rich solution that is much more than just a search and has become a valuable sales-driving tool for Panasonic.

1. SEARCH
for 30 countries - powered by Apache Solr
Daniel Pötzinger
CIO AOE media GmbH
Wednesday, May 25, 2011

2. image
agilist retrival
www.imagerr.com
CIO
AOE media
TYPO3
Community
Open Source
Wednesday, May 25, 2011

3. 80 6
PEOPLE
COUNTRIES
12
YEARS
2700%
GROWTH
CLIENTS Open
Source
COMMUNITY
Wednesday, May 25, 2011

4. Panasonic Europe
30 individual localisations
Wednesday, May 25, 2011

5. complex Web IT
Microsites
CMS
Product Data
Wednesday, May 25, 2011
- grown CMS system
- individual microsites
- distributed maintenance

6. ...the problem:
20 sec. for a search
Wednesday, May 25, 2011
..main Problem: search was too slow
- didnt show relevant products
- no manipulation possibilities
- high drop out of users

7. ...the solution:
search as a service
Wednesday, May 25, 2011

8. DEMO
Wednesday, May 25, 2011

9. the search as a service
Infrastructure
1. intelligent crawling
2. simple Integration
3. flexible search result output
Wednesday, May 25, 2011

10. Crawling & Administration Search Output
Import - Promotions & CMS
- Facets - flexible Templating
- intelligent Crawling - Manipulation - Promotion, Suggest
- Feedimporter
- Search, Livesearch ...
Index
scalable Solr cores
search / facetting...
Wednesday, May 25, 2011

11. Crawling & Import
Crawler Indexer /
Extracter
Documents Relations
Wednesday, May 25, 2011
As a second benefit the crawler also detected a lot of broken links and duplicated content -
which helped clean up the CMS content as well.

12. Crawling & Import
1. page and product detection 2. page aggregation
3. data extraction
4. color extraction
Wednesday, May 25, 2011

13. Search Administration
Login to Panasonic Search UK
Wednesday, May 25, 2011

14. Administration Features
CMS
Stopword / Facet-
Promotions
Synonym configuration
Ranking Input
Statistics
Manipulation Control
Wednesday, May 25, 2011

15. Stopwords
Wednesday, May 25, 2011

16. Synonyms
Wednesday, May 25, 2011

17. Facet / Filter configuration
Wednesday, May 25, 2011

18. Promotions
Wednesday, May 25, 2011

19. Promotions
Panasonic introduces the new
consumer 3D camcorder
HDC-SDT750 - Dynamic 3D Images
Press Can Now Be Recorded by Anyone
You are looking for the press and news section?
Wednesday, May 25, 2011
promotion use cases and customer benefits
1) Hints for common search words - wow effect
2) Promotions of new products / campaigns

20. boosting
page type /
product type
document
boost
link-rank
Wednesday, May 25, 2011

21. ranking manipulation
gp age
din
lan
st the
boo
Wednesday, May 25, 2011

22. CMS features
Wednesday, May 25, 2011

23. Whats next?
Wednesday, May 25, 2011

24. instant livesearch
Wednesday, May 25, 2011

25. personalisation
interest
click boost
boost
search browse
history history
Wednesday, May 25, 2011

26. THE RESULTS...
Wednesday, May 25, 2011

27. 0.25 sec per search
Wednesday, May 25, 2011

28. massive increase in
conversion rate
Wednesday, May 25, 2011

29. 40% server resource
reduction
Wednesday, May 25, 2011

30. 60% reduction on
drop outs
Wednesday, May 25, 2011

31. want to know more?
Ask now or later... aoemedia
typo3media
searchperience
US Headquarter: AOE media Inc.
251 Rhode Island
St. 94103 San Francisco
Tel.: +1 415 230-0690
Fax: +1 415 230-0699
E-Mail: sales@aoemedia.com
Web: http://www.aoemediacom
Wednesday, May 25, 2011

32. Used Images:
http://www.flickr.com/photos/manicomi/2391828247/sizes/l/
http://www.flickr.com/photos/bearpark/2373643780/
http://www.flickr.com/photos/oakleyoriginals/3065393607/sizes/l/in/photostream/
http://www.flickr.com/photos/notmpres/401782545/
http://www.flickr.com/photos/stuckincustoms/4848088053/
http://www.flickr.com/photos/geyring/5290188093/sizes/l/
Wednesday, May 25, 2011
planbar
nicht planbare