Boca Terry	
  
Social	
  Media	
  Strategy	
  	
  
Facebook	
  
Key	
  Points	
  to	
  Target	
  In	
  Facebook:	
  
	
  
•  Celebri:es/Shows/Reality	
  TV	
  
•  Culture	
 ...
Targeting	
  Celebs/shows	
  
•  A	
  great	
  way	
  to	
  adver:se	
  on	
  Facebook	
  is	
  to	
  reach	
  out	
  to	
...
Examples	
  From	
  	
  Thirstytowels	
  
This	
  is	
  how	
  Thirstytowels	
  follows	
  
the	
  show	
  “The	
  Talk”	
...
Targeting	
  Culture	
  
It’s	
  important	
  when	
  promo:ng	
  a	
  product	
  on	
  Facebook	
  not	
  only	
  to	
  t...
Example	
  of	
  Custom	
  Board	
  
Blue up your summer"
Examples	
  from	
  The	
  Company	
  
Store	
  
This	
  is	
  how	
  The	
  Company	
  Store	
  
shows	
  off	
  culture	
...
Targeting	
  Spa/Hotels	
  
To	
  target	
  large	
  industries	
  is	
  also	
  a	
  great	
  way	
  to	
  obtain	
  move...
Examples	
  from	
  Thirstytowels	
  
This	
  is	
  how	
  Thirstytowels	
  shows	
  
off	
  their	
  involvement	
  with	
...
Targeting	
  Moods	
  
Target	
  your	
  customers’	
  mood	
  by	
  
emphasizing	
  on	
  emo:ons.	
  Use	
  the	
  
foll...
Example	
  from	
  Thirstytowels	
  
This	
  is	
  how	
  Thirstytowels	
  
sets	
  the	
  perfect	
  mood	
  
Facebook	
  Promotions	
  
Take	
  advantage	
  of	
  Facebook	
  promo:ons	
  by	
  including	
  offer	
  
codes	
  they	
...
Twitter	
  
In	
  TwiZer,	
  the	
  fastest	
  way	
  to	
  build	
  an	
  audience	
  is	
  to	
  make	
  it	
  
indispen...
Twitter	
  Offers	
  
Including	
  monthly	
  offer	
  on	
  TwiZer	
  allows	
  your	
  customers	
  :me	
  
to	
  spread	...
Twitter	
  Giveaways	
  
Use	
  giveaways	
  to	
  aZract	
  	
  a	
  new	
  following.	
  
Look	
  at	
  these	
  example...
Suggested	
  Social	
  Platforms	
  
•  Pinterest-­‐	
  This	
  site	
  allows	
  you	
  to	
  create	
  crea:ve	
  boards...
Social	
  Media	
  Website	
  
Integration	
  
Social	
  Media	
  buZons	
  are	
  important	
  to	
  any	
  website	
  in...
SM	
  Buttons	
  Placing	
  (Move	
  around	
  as	
  
proffered)	
  
Deliverables	
  Facebook	
  
•  Facebook	
  
•  Customizing	
  Facebook	
  Page	
  (cover	
  photo,	
  descrip:on,	
  profi...
Deliverables	
  Twitter	
  
•  TwiZer	
  
•  Customizing	
  TwiZer	
  page	
  (Background	
  design,	
  header	
  design,	...
Pinterest	
  
•  Pinterest	
  
•  Page	
  op:miza:on	
  and	
  set-­‐up	
  (adding	
  product	
  photos,	
  prices	
  and	...
Example	
  of	
  Listing	
  on	
  Pinterest	
  
Additional	
  Social	
  Media/
Syndication	
  
•  Google+	
  Set-­‐Up	
  (Cover	
  banner,	
  descrip:ons,	
  Communi:es	
...
Website	
  Optimization	
  	
  
•  Social	
  Media	
  BuZons	
  
•  Word	
  Press	
  and	
  Volu:on	
  
Estimate	
  
Ini8al	
  Set-­‐Up	
  Design	
  (fixed	
  fee)=	
  7	
  hours	
  	
  
Ini8al	
  Set-­‐Up	
  and	
  Research	
 ...
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Social Media Strategy For BT

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Social Media Strategy For BT

  1. 1. Boca Terry   Social  Media  Strategy    
  2. 2. Facebook   Key  Points  to  Target  In  Facebook:     •  Celebri:es/Shows/Reality  TV   •  Culture   •  Spa/hotels   •  Emo:ons  and  Feelings   •  Promo:ons  
  3. 3. Targeting  Celebs/shows   •  A  great  way  to  adver:se  on  Facebook  is  to  reach  out  to  popular     industries  with  mul:ple  fans.  These  include:   •  TV  Shows-­‐  Take  for  instance  Thistytowels  targe:ng  “The  View”   •  Follow,  post  clips  and  updates  of  shows  who  embrace:   •  Luxury   •  Travel   •  Vaca8ons   The  reason  for  this  is  to  allow  customers  to  relate  to  your  industry   You  will  gain  popularity  because:   •  You’ll  be  delving  deeper  on  an  already  popular  subject   •  Reality  shows  oNen  want  to  make  us  act  the  way  the  characters              do.  For  instance,  if  the  character  in  the  show  spend  their  days              in  robes  with  a  mar:ni  in  hand,  people  who  watch  it  will            probably  be  inclined  to  copy  them.     •  You  will  be  targe:ng  an  audience.  Whether  it  be  women.     travelers,  or  spa  owners,  they  will  keep  coming  back  to  your  site     :me  aNer  :me.  Even  if  it’s  just  to  check  out  the  updates.   Suggested  TV  shows:   •  The  View   •  My  Fair  Wedding-­‐  popular  show  that  is  based  on  luxury  weddings   •  Any  reality  TV  is  related  to  the  industry  
  4. 4. Examples  From    Thirstytowels   This  is  how  Thirstytowels  follows   the  show  “The  Talk”  
  5. 5. Targeting  Culture   It’s  important  when  promo:ng  a  product  on  Facebook  not  only  to  target  the  product  itself  but  also   its  culture.   Begin  by  establishing  what  that  culture  is.   Take  for  instance  these  examples:   •  Gastronomy   •  Moods   •  Loca:ons   Take  it  further  By  crea8ng  Boards  on  Pinterest  And  promo8ng  Them  on  Facebook.          
  6. 6. Example  of  Custom  Board   Blue up your summer"
  7. 7. Examples  from  The  Company   Store   This  is  how  The  Company  Store   shows  off  culture  trends  
  8. 8. Targeting  Spa/Hotels   To  target  large  industries  is  also  a  great  way  to  obtain  movement  of  Facebook.   Consider  these  examples:   •  Promote  your  conferences  and  events   •  Tag  your  networking  contacts   •  Show  how  it’s  done   •  Its  important  for  your  customers  to  know  where  your  products  come     From.  Especially  if  you’re  buying  more  than  one.    
  9. 9. Examples  from  Thirstytowels   This  is  how  Thirstytowels  shows   off  their  involvement  with  spa/ hotels  
  10. 10. Targeting  Moods   Target  your  customers’  mood  by   emphasizing  on  emo:ons.  Use  the   following  to  your  advantage:     •  Seasons   •  Fes8vi8es   •  Travel  Season   •  Holidays   The  key  is  to  always  predict  a  trend  on     Facebook.  If  a  holiday  is  coming  up,   prepare  in  advance  by  craNing  crea:ve   boards  (Pinterest)  and  pos:ng  related   videos.    
  11. 11. Example  from  Thirstytowels   This  is  how  Thirstytowels   sets  the  perfect  mood  
  12. 12. Facebook  Promotions   Take  advantage  of  Facebook  promo:ons  by  including  offer   codes  they  need  to  enter  on  the  website  when  shopping  for  a   product.  This  will  ensure  returning  customers.   Example:      
  13. 13. Twitter   In  TwiZer,  the  fastest  way  to  build  an  audience  is  to  make  it   indispensible  in  your  sales  strategy.  Meaning,  you’ll  need  to   craN  catchy  offers  that  makes  your  customers  keep  coming  back   :me  and  :me  again.  Check  out  these  examples:      
  14. 14. Twitter  Offers   Including  monthly  offer  on  TwiZer  allows  your  customers  :me   to  spread  out  the  news  to  their  contacts.               Using  TwiZer  as  a  form  of  customer  sa:sfac:on  also  works  to   gain  significant  following.    
  15. 15. Twitter  Giveaways   Use  giveaways  to  aZract    a  new  following.   Look  at  these  examples:  
  16. 16. Suggested  Social  Platforms   •  Pinterest-­‐  This  site  allows  you  to  create  crea:ve  boards  which   in  turn  are  very  appealing  to  customers.  In  order  to  create  a   bath-­‐robe  culture  it’s  important  to  integrate  other  aspects   that  might  aZract  an  audience.  You  may  also    link  your   individual  photos  to  your  website.  This  will  also  help  you  drive   traffic  to  your  site.   •  Example:  hZp://pinterest.com/thecompanystore/   •  Flicker-­‐  This  site  is  great  for  product  photos  and  videos.     •  YouTube-­‐  Use  this  site  to  post  related  videos,  follow  related   shows  and  update  on  industry  trends.    
  17. 17. Social  Media  Website   Integration   Social  Media  buZons  are  important  to  any  website  in  order  to  create  an  audience.  A  strategic  Social   Media  buZon  placing  is  essen:al  to  the  website’s  success.  Consider  having  your  SM  buZons  in  a   more  visible  loca:on.    
  18. 18. SM  Buttons  Placing  (Move  around  as   proffered)  
  19. 19. Deliverables  Facebook   •  Facebook   •  Customizing  Facebook  Page  (cover  photo,  descrip:on,  profile   se]ngs/images)   •  Homepage  custom  iframe  page     •  TwiZer  and  Pinterest  integra:on  page   •  Blog  integra:on  page   •  1  offer  every  2  weeks     •  2  related  post  every  day   •  1  video  share  per  week     •  1  update  per  week   •  1  shares  per     •  Facebook  ads  (addi:onal)     •  User  Engagement  
  20. 20. Deliverables  Twitter   •  TwiZer   •  Customizing  TwiZer  page  (Background  design,  header  design,   descrip:on  and  custom  se]ngs)     •  1  giveaway  every  month   •  1  related  industry  Tweet  every  day  such  as  updates,  new  products,  etc.     •  2  related  retweets  every  week  (researching  and  retwee:ng  about  2   hours)   •  User  engagement     •  Following  2  related  and  prospect  clients  per  week  
  21. 21. Pinterest   •  Pinterest   •  Page  op:miza:on  and  set-­‐up  (adding  product  photos,  prices  and   descrip:ons)   •  Product  lis:ngs  addi:ons  from  website   •  2  picture  boards  per  week   •  Syndica:on  of  boards  on  Facebook  and  TwiZer.  
  22. 22. Example  of  Listing  on  Pinterest  
  23. 23. Additional  Social  Media/ Syndication   •  Google+  Set-­‐Up  (Cover  banner,  descrip:ons,  Communi:es   and  custom  se]ngs).   •  Syndicate  Social  Media  content  on  Google+    
  24. 24. Website  Optimization     •  Social  Media  BuZons   •  Word  Press  and  Volu:on  
  25. 25. Estimate   Ini8al  Set-­‐Up  Design  (fixed  fee)=  7  hours     Ini8al  Set-­‐Up  and  Research  (fixed  fee)=  5  hours     Total  (fixed  fee)=    $2,000     Total  (monthly)=  $2,500   Hours  per  month=  16.6  hours  
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