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Ticketmaster SWOT
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Ticketmaster SWOT

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Ticketmaster SWOT for english classes

Ticketmaster SWOT for english classes

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  • 1.  TicketMaster Entertainment was founded in 1976 West Hollywood, California Entertainment tickets selling In 2010, merged with Live Nation Live Nation Entertainment signs artists, promotes them, and sells ticket
  • 2.  TicketMaster controls around 80% of the ticket sales 142 million+ tickets sold in 2007 ($8 billion) 6678 employees 19 worldwide call centers -> One of the largest e-commerce sites
  • 3.  Income from services fees : Service charge Building facility charge Processing charge Shipping charge / E-ticket charge Customers find it monopolistic and expensive Charges amount to up to 50% of a ticket’s value
  • 4.  Tickets.com, UltimateTicketFinder.com, ShowClix, StubHub, Classictic, TicketBiscuit Exclude from primary tickets sales for major- league sports in the US
  • 5.  Biggest ticket selling company Contracts with major leagues in the USA Installed in several countries (Ticketnet in France) Several ways of buying a ticket (Physical, e- commerce) Live Nation 360° strategy and vertical acquisitions
  • 6.  Mainly young consumers Several trials for monopoly in the USA and price increase in Canada Bad image for customers (expensive) Bad image for small venues (refused by TicketMaster) Bad image for artists (promotes its own artists)
  • 7.  Monopolistic situation Secondary market Worldwide expansion Mobile commerce Social marketing
  • 8.  Bad perception from the public Monopolistic situation Yoonew and TicketReserve : competitors selling ticket futures contracts (bet on the future) Start-ups and competitors worldwide Black market
  • 9.  Already there with TicketNet (end 2010) A giant into the French market Follows the buying of the Mainsquare Festival and several producers France Billet (FNAC) was to expensive Digitick is only online Seen as a Trojan horse

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