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Imagine a network with over 238 million captive professional readers, including the likes of Bill Gates and Richard Branson: that’s LinkedIn. Increasingly, the ability to effectively leverage LinkedIn connections in advance of your next job interview can make a big difference, both in terms of your own interview preparation and your capacity to positively impact your interviewer’s opinion of you before you even meet.
As a Senior Partner focused on Human Resource recruitment, I’m a firm believer in the power of a strong handshake, cordial smile and face-to-face communication for successful networking. But I also know that effectual LinkedIn networking is equally important for building strong business connections that can ultimately help you land your next job.