Excellent customer service is no longer enough to create customer loyalty. Customers now expect more and loyalty program is designed to encourage repeat business and prevent customers from patronizing the competition.

1. Give Customers Incentive to Stay With Loyalty Programs
Customer loyalty card programs are growing in popularity with retailers around the country, and for
good reason. A well-designed loyalty card program can increase sales and bring more customers into
your business. But that raises a question: what makes a good loyalty program in the first place?
The biggest hurdle a company faces when designing a loyalty program is getting people to use it.
Customers won’t sign up for your loyalty program unless there is value in it for them. And because the
Internet and smartphones make it easy for customers to find the best deals for themselves, it’s vital that
your loyalty program offers them tangible benefits. Fortunately, there are some ways that a business
can design and maintain a loyalty program that is both simple and effective.
The most important thing to do with your loyalty program is to find out what your customers’ value
most. Do you cater to frequent travelers? Perhaps a frequent flier miles or travel discount program is in
order. Are they concerned with getting the best deal possible? Reduced prices and exclusive coupons
can be a big draw. You can even design a program with multiple customer options, so they can choose
the perks that they value most.
Another thing to consider is how your program stacks up against your competitors’. If all of your rivals
are offering percentage discounts on merchandise, don’t implement a similar strategy. Make your
business stand out by going beyond their rewards – offer something they can’t or don’t. A clothing
retailer could offer free alterations. Coffee shops can give loyalty card holders free Wi-Fi (versus the paid
service for others). Try to think outside the box in terms of what your loyalty program can give.
It can also help if your loyalty card program is easy for customers to monitor. The more a customer can
keep track of his or her points and rewards, the more likely that customer will be to continue shopping
with you in order to reach their goal.
Lucas Color Card is one of America’s finest loyalty card manufacturers. Our loyalty cards are used by
companies across the country, and we can help you design, implement, and manage the perfect loyalty
card program for your business. Contact us today for more details.
www.lucascolorcard.com