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IBM Cognos BI
 

IBM Cognos BI

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IBM Tivoli Cognos Business Intelligence Planning/Forecast/Budget

IBM Tivoli Cognos Business Intelligence Planning/Forecast/Budget

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    IBM Cognos BI IBM Cognos BI Presentation Transcript

    • BI & Performance Management per il Mid Market IBM Cognos © 2008 IBM Corporation
    • Agenda Attuale situazione del mercato BI e analisi Gartner BI e PM, gli strumenti per abilitare la New Intelligence Qualificazione delle opportunità e gestione delle obiezioni
    • Italian Middleware Market – 2Q09 at a glance Position MKT Share Share Move Comments (and trend vs 2Q08) Middleware IBM 1st 24.7% (**) +2.1 pts Total Middleware market is decreasing (*). IBM continues to lead the market and gains share. Oracle has the #2 position and slightly gains share Oracle 2nd 9.8% +0.1 pts points Workplace IBM 1st 29.1% +0.5 pts The Workplace market decreases by -11.2% @ actual. IBM has the leadership and gains share points, MS 2nd 28.6% -0.8 pts MS ranks #2 and loses share points Tivoli IBM 1st 15.5% +2.2 pts Tivoli market is decreasing by -14.1% @ actual. IBM leads the market with 15.5% mkt share and gains 2.2 pts. EMC ranks #2 and loses share EMC 2nd 11.0% -1.3 pts Information IBM 1st 22.7% +1.2 pts Info Mgmt market decreases by -9.9% @ actual . Management IBM maintains the leadership and gains 1.2 share points. Oracle keeps the 2nd position slightly Oracle 2nd 16.8% -0.6 pts losing share Websphere IBM 1st 37.1% +2.5 pts Websphere mkt grows by +0.8% @ actual . IBM is the clear market leader with a deep distance vs competitors. Oracle ranks #2 and Oracle 2nd 10.8% +0.8 pts gains share points Rational IBM 1st 30.5% +3.4 pts Rational market decreases by -14.3% @ actual . IBM remains the mkt leader gaining 3.4 share pts. MS (#2) loses 0.3 share points MS 2nd 9.4% -0.3 pts • (*) Total market value 781,12 million $ (-9.7% Y/Y @actual) • (**) Total IBM revenue 2Q09 192,94 million $ Source: IDC Software Tracker 2Q09
    • Qualcosa è cambiato... Piani e budget costruiti nel 2008 completamente da rifare Siamo costretti a uscire dalla nostra ‘Confort Zone’ (sfera di confidenza) Alcuni fattori di incertezza: Grossa difficoltà nell’identificare punti fermi su cui costruire un modello di Petrolio / Materie prime controllo e pianificazione Erogazione del credito Limitata sensibilità sul business da Mercato immobiliare parte di imprenditori ed esperti del mercato Mercati finanziari
    • Financial Workforce Dynamic Risk Insight Optimization Supply Chain Customer & Product Business Multi-channel Business Intelligence Profitability Optimization Marketing… Pianificazione, Budgeting Bilancio consolidato Modelli verticali
    • Three Questions that Drive Performance What should How are we doing? Why? we be doing? 8
    • ThreeHow are we doing? Questions that Drive Performance What should How are we doing? Why? How are we doing? Why? we be doing? What should we be doing? 9
    • Three Questions that Drive Performance FINANCE MARKETING PRODUCT DEVELOPMENT How are we doing? Why? What should we be doing? SALES OPERATIONS CUSTOMER HR SERVICE IT 10
    • Performance Management Capabilities FINANCE MARKETING PRODUCT DEVELOPMENT Measuring & Reporting & Monitoring Analysis Planning SALES OPERATIONS CUSTOMER HR SERVICE IT 11
    • The Performance Management Journey Performance Management Capabilities Across the Organization FINANCE MARKETING PRODUCT DEVELOPMENT SALES OPERATIONS CUSTOMER HR SERVICE IT 12
    • How are we doing? How are we doing? Scorecard or dashboard shows On Time Shipments below plan 13
    • How are we doing? How are we doing? Why? Report shows production bottleneck due to Material Shortage
    • How are we doing? How are we doing? Why? What should we be doing? Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck 15
    • Le basi del Performance Management SALES MARKETING FINANCE PRODUCT IT OPERATIONS HR DEVELOPMENT Come stiamo andando? Perchè? Cosa dovremmo fare? Transaction Warehouses Flat, Legacy External Systems (Relational & OLAP) or Modern Sources
    • IBM Cognos 8 Unico fornitore ad offrire l’intera gamma delle funzioni BI e PM su una singola architettura L’unico strumento con un singolo livello di metadati che assicura consistenza nei risultati da qualunque sorgente Interfaccia 100% web per utenti, sviluppatori, amministratori
    • Tutte le funzioni di BI in un’unica interfaccia Query Analisi Reporting Alert, Gestione eventi KPI, Dashboard, Scorecard
    • Controllo in “real time” Visibilità istantanea – Metriche e KPI sempre aggiornati – Singola vista tra sistemi multipli Autonomia dell’utente – Regole e allarmi personali – Percorso guidato per analisi di dettaglio Gestione delle eccezioni – Scelta delle modalità di alert e priorità – Funzioni grafiche di controllo visuale Collaborazione – Gerarchia di intervento – Funzioni di integrazione con sistemi esterni
    • IBM Cognos 8 Planning Forecasts in tempo PLANS & FORECASTS e significativi IBM Cognos 8 Planning è il software integrato per attività di previsione, Allineamenti budgeting e pianificazione Top-Down Connessione tra i & Bottom-Up con un elevato livello di modelli di Planning partecipazione per introdurre la gestione della performance nell’impresa
    • Pianificazione costi IT Spese Progettuali Annuali – IBM Cognos Planning Pianificazione pluriennale delle spese operative annuali Calcolo mensilizzato automatico 21
    • Pianificazione costi IT Pianificazione del personale – IBM Cognos Planning
    • Pianificazione costi IT Confronto actual / budget personale – IBM Cognos 8 BI
    • Innovation Center Contribuisce alla definizione delle soluzioni verticali per tipologia di cliente: Performance Blueprint Fondato nel giugno 2004 Obiettivi: – far progredire la conoscenza di tecniche consolidate di pianificazione e gestione delle performance, tecnologie e pratiche correnti – accelerare l’adozione, ridurre i rischi e massimizzare gli effetti delle pratiche di gestione delle performance abilitate dalla tecnologia Basato sulla collaborazione con esperti di pianificazione, gestione e tecnologia Luogo di incontro tra clienti Cognos, docenti universitari, analisti di mercato e altre entità http://www.cognos.com/innovationcenter/
    • Industry solutions based on proven practices that accelerate customer success BANKING INSURANCE RETAIL • Risk-adjusted • Operational excellence • Store operations profitability for underwriting & planning • Branch Performance… claims • Retail financial • Product workbench Performance…. • Store development… MANUFACTURING PHARMA GOVERNMENT • Sales and • Sample allocation • Municipal Performance operational • Clinical trial Management planning forecasting… • Program objective • Trade promotion memorandum management for defence… • Supply chain visibility… 25
    • I Player di mercato e le acquisizioni * Da rivedere sulla componente data mining (SPSS) – fine 2009 Business Intelligence Performance Management IBM Cognos 8 BI Cognos 8 Planning, Controller SAP Business Objects SRC / Outlooksoft / Cartesis Oracle BI Suite Hyperion SAS SAS Microstrategy QlikView Board
    • The new IBM Cognos 8 BI MidMarket Reporting Packages offer midsize organizations an affordable, single, Web-based solution for all components of the reporting lifecycle: managed reports, ad-hoc reports, and transactional, operational, production, and statement-style reports. These reports can be authored once and consumed anywhere, and are adaptable to any data source. Value Prop for the CFO/CEO : Companies are looking to gain more insight into their customers, operations, products/services, and employees to make better business decisions to deliver superior service to their customers - providing them with a competitive advantage and effective margins. Companies are experiencing costs reduction in the range of 10% - 50%. According to various ROI Case Studies performed by independent analyst firm, Nucleus Research, many Cognos customers achieved positive ROI from their Cognos deployment through increased productivity and revenues and reduced operational costs, the Payback period is around 3.5 months. Value Prop for the CIO:. aiming to transform decision making by evolving from simply analyzing historical data to predicting the future performance. CIOs are looking for more efficient and effective ways to leverage all of their data assets to provide the business with timely access to business information for better decision making and to improve business productivity. According to an external analyst firm, high percentage of Cognos customers completed their deployment on schedule and within budget Client Profile: 100 employees or more Target audience: IT, Office of Finance, LOB functional areas and C-Level Execs Target industries: Financial Services, Life Sciences, Public Sector, Retail, and Manufacturing CFO/CEO Client Pain points CIO Client Pain points Decision makers unable to access the information they need, when IT is the bottleneck for report creation. Existing tools don't easily and how they need it allow business users to get access and interact with their own reports According to a recent Accenture survey: 47% of users don't have and analysis confidence in their information and 59% say they missed information Information is needed from multiple, silo’ed data sources and they should have used systems. 42% of managers use wrong information at least once a week Increasing number of mixed applications with all types of data. Rising Managers waste 2 hours per day searching for information data volumes and ever-increasing data requests. 95% of the typical workforce does not understand the strategy BI costly tools that are not realizing full ROI
    • Conversation Starters with CFO/CEO Conversation Starters with CIO •In a recent survey by Accenture, 59% of business users don't •Business Intelligence is the #1 agenda item over CIOs have access to the information they need when they need it. for the third straight year, as cited by Gartner as When they do, they often lack confidence in it and organizations look to turn their data into information to consequently make decisions using incorrect/incomplete provide the business with timely access to this information or ignore the information in decision making information for improved decision making…Best revenue making decisions, the best cost saving decisions and the decisions to make the most of your assets Competition: Microsoft, Oracle, SAP (Business Objects which includes Crystal Reports). Words to Listen For: Look for strategic projects, investments, IBM Advantages: IBM Cognos 8 BI Reporting provides the and buzzwords: most comprehensive reporting solution in a single product. •IT Projects: Business Intelligence, IT standardization, data Open and adaptive solution that leverages an organization’s warehouse, data quality ERP, packaged applications, database and IT investments. •Business Initiatives: Sales reporting, expense management, asset management, scorecards and strategy management, quality initiatives, extranet reporting, and compliance. Typical Project US$20K for 20 users and US$45K for 50 •BI Buzzwords: Reporting, Dashboards, Scorecards, users. To enable MM customers to get started now and within Analysis, Information delivery, data visualization, slice-and- their budgets we have introduced 2 new reporting packages dice, OLAP, strategy management for 20 or 50 users - Includes 20/50 Report Users with rights to Adhoc Query along with rights to consume any Report Content Additional Information and 1 Cognos Reporting Administrator to administer and setup Contacts: askcognos@us.ibm.com the reporting environment and provide more advanced Helpful Websites: SMB Resource Center, Cognos Reporting reporting capability External Resource Center Sales Support: Customer presentation, Prospecting Script, e-Contact Customer Stories : • Capital Services Group achieved a significant decrease in IT time and reduced their reporting process from days to hours. • US Lumber $100K Savings . Achieved easy access to data, flexibility in reporting, and analysis on-the-fly for more accurate decision-making and increased customer satisfaction. • Creativity improved their ability to supply North America's largest retailers by consolidating data, reports, and metrics into a portal for the supply chain team
    • Prospecting Launch Calls The Dates, Times and Topics for the Prospecting Launch Calls are as follows: Aug 28 - 9:30 AM CET - Optimizing Working Capital Sept 4 - 9:30 AM CET - Customer and Product Profitabilit Sept 11 - 9:30 AM CET- Retail Store Operations Planning / Merchandise Planning Oct 9 - 3:30 PM CET - Supply Chain Performance Optimization http://w3- 103.ibm.com/software/xl/portal/viewcontent?type=doc&srcID=XT&docID=F426509 A47303L42