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Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
Meaningful Innovation Is Very Profitable
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Meaningful Innovation Is Very Profitable

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Meaningful Innovation is very profitable. Profits and Quality become the natural consequence of the winning mentality created with the application of 3 strategic leverages that change the company …

Meaningful Innovation is very profitable. Profits and Quality become the natural consequence of the winning mentality created with the application of 3 strategic leverages that change the company culture: Lean Six Sigma, Web Marketing, Content Management.

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  • 1. Meaningful business is profitable businessEmpowering Meaningful Innovation www.lucaleonardini.com
  • 2. “None of them started alone.”Empowering Meaningful Innovation www.lucaleonardini.com
  • 3. “None of them wanted to become rich.”Empowering Meaningful Innovation www.lucaleonardini.com
  • 4. “They wanted to build something meaningful.”Empowering Meaningful Innovation www.lucaleonardini.com
  • 5. The MEANING is the valueEmpowering Meaningful Innovation www.lucaleonardini.com
  • 6. NOT the money.Empowering Meaningful Innovation www.lucaleonardini.com
  • 7. Innovation MUST be meaningful.Empowering Meaningful Innovation www.lucaleonardini.com
  • 8. “The best reason to start a business today is to make meaning; it’s to create a product or service to make the world a better place.” Guy KawasakiEmpowering Meaningful Innovation www.lucaleonardini.com
  • 9. “A business has to be involving, it has to be fun and it has to exercise your creative instincts.” Sir Richard BransonEmpowering Meaningful Innovation www.lucaleonardini.com
  • 10. “There is a strong connection between creating employee happiness and the tangible of financial profits.” Happy employees + Happy Customers = Profitable Business Chip ConleyEmpowering Meaningful Innovation www.lucaleonardini.com
  • 11. “We did not want to just sell shoes. It was not even into shoes, but I was passionate about customer service.” Tony HsiehEmpowering Meaningful Innovation www.lucaleonardini.com
  • 12. Profits and QualityEmpowering Meaningful Innovation www.lucaleonardini.com
  • 13. become the natural consequenceEmpowering Meaningful Innovation www.lucaleonardini.com
  • 14. of the winning mentalityEmpowering Meaningful Innovation www.lucaleonardini.com
  • 15. What to do?Empowering Meaningful Innovation www.lucaleonardini.com
  • 16. Enhance the Customer ExperienceEmpowering Meaningful Innovation www.lucaleonardini.com
  • 17. Why?Empowering Meaningful Innovation www.lucaleonardini.com
  • 18. Because aMeaningful Business is aProfitable BusinessEmpowering Meaningful Innovation www.lucaleonardini.com
  • 19. Meeting customer expectations means that you’ve been Effective Your Customer is satisfied.Empowering Meaningful Innovation www.lucaleonardini.com
  • 20. Meeting customer desires means that you’ve been Very effective Your Customer is very satisfied!Empowering Meaningful Innovation www.lucaleonardini.com
  • 21. Meeting unrecognized customer needs means that you’veExceeded expectations Your Customer is “Happy!”Empowering Meaningful Innovation www.lucaleonardini.com
  • 22. Customers & Employees’ Happiness means Financial ProfitsEmpowering Meaningful Innovation www.lucaleonardini.com
  • 23. How?Empowering Meaningful Innovation www.lucaleonardini.com
  • 24. Apply Customer Focused StrategiesEmpowering Meaningful Innovation www.lucaleonardini.com
  • 25. to improve Customer User eXperience SatisfactionEmpowering Meaningful Innovation www.lucaleonardini.com
  • 26. Apply strategic leverages 3Empowering Meaningful Innovation www.lucaleonardini.com
  • 27. Lean Six Sigma Strategy To eliminate wastes, improve profit margins, reduce costs, create continuous improvement.Empowering Meaningful Innovation www.lucaleonardini.com
  • 28. Web Marketing Strategy Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.Empowering Meaningful Innovation www.lucaleonardini.com
  • 29. Content Management Strategy To build effective and flexible processes and to align the communication governance to the market needs.Empowering Meaningful Innovation www.lucaleonardini.com
  • 30. They are relevant to the business environmentEmpowering Meaningful Innovation www.lucaleonardini.com
  • 31. Empowering Meaningful Innovation The winning mentality You can follow Luca Leonardini on:Empowering Meaningful Innovation www.lucaleonardini.com

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