L&DJ PR F5-sessie content marketing, Jacco Bouw - Webpower

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  • Eenaantalmodellengecreeerd die op slidesharetevindenzijn over de digital industrie
  • Tenslotte:jHow you like to share your content
  • Who know’s Felix Baumgarten?Now over 350M people who saw this movieThe costs where 50M euro8M liveOude record stond op de olympics. (500.000)2.3x (115M euro)
  • Bepaalwelke content je in welkefase van het REAL-model wilt delen.Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.
  • Dit is bijnanietmeertemanagen. Nu wordt marketing automation belangrijk.Tools kunnen de stappen van je klantenbijhoudenBepaalwelke content je in welkefase van het REAL-model wilt delen.Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.
  • Dit is bijnanietmeertemanagen. Nu wordt marketing automation belangrijk.Tools kunnen de stappen van je klantenbijhoudenBepaalwelke content je in welkefase van het REAL-model wilt delen.Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.
  • Of course, content alone can’t generate inbound marketing success. The pieces you create have to fit into an overall strategy of SEO, social media engagement, lead nurturing, measurement and optimization. But with a well defined content strategy, a detailed editorial calendar, and a good topic backlog, you’ll be publishing content like a pro and be on well on your way to becoming a more effective marketer
  • Start creating, measuring and optimizing your content to drive more leads.
  • Everybody can be successful.
  • L&DJ PR F5-sessie content marketing, Jacco Bouw - Webpower

    1. 1. F5 = discoverthe power ofcontentmarketing
    2. 2. F5 sessie L&DJ | 2Jacco BouwCEO webpower Visionary, Entrepreneur, Speaker Author of Marketing to China’s Netizens Online MediaMan of the year confidential
    3. 3. F5 sessie L&DJ | 3key for creating content1) Who is your target group?2) How to create relevant content?3) How to easily share your content?
    4. 4. title of the presentation | 4
    5. 5. F5 sessie L&DJ | 5the REAL model
    6. 6. F5 sessie L&DJ | 6 contact leggen• reach communiceren• engagement converteren• activation continueren• leverage
    7. 7. Cathay Pacific China Business Awards 7Red BullFelix Baumgarten
    8. 8. F5 sessie L&DJ | 8not every man wants to be the fastest in the worldDurex
    9. 9. F5 sessie L&DJ | 9who is your target group? Security Visie SAAS IT REAL CMO 27001 user Channel Marketing Software marketing Manager
    10. 10. F5 sessie L&DJ | 10 at what stage is your target group? Loosening Committing Exploring Committing Justifying Making the the status to change solution to a solution the decision selection quo Points for every download Points for every click Tagging & Labeling on the websitePoints for filling in a request form Security Visie SAAS REAL 27001• reach• engagement Channel• activation Software marketing• leverage
    11. 11. F5 sessie L&DJ | 11how to easily share your contentArticles Resource librariesBooks/e-books RSS/XML feedsBrochures/manuals Social MediaCase studies VideosInformation guides Visual contentMicrosites/ webpages Webinars/webcastsOnline courses WhitepapersPodcast/video casts WidgetsPresentations WorkbooksProduct data sheetsReference guides
    12. 12. title of the presentation | 12
    13. 13. F5 sessie L&DJ | 13 how to easily share your content ReachArticles ActivationBooks/e-books Webinars/webcastVideos sVisual content Case studiesInformation guidesMicrosites/ webpages Online coursePodcast/video casts LeveragePresentations Engagement WidgetsProduct data sheets Brochures/manuals WorkbookSocial Media Reference guide Resource libraries Whitepapers RSS/XML feeds
    14. 14. title of the presentation | 14
    15. 15. F5 sessie L&DJ | 15at what stage is your client? Loosening Committing Exploring Committing Justifying Making the the status to change solution to a solution the decision selection quo Catch the attention of the unknown visitor by attractive content Provide downloadable whitepapers/ best practice cases always ask an email address for every download Invite the person for a webinar Convert them to a client Leverage them to upsell / cross sell Measuring every single step to convert them from stage 1 till stage 6
    16. 16. F5 sessie L&DJ | 16but how to create the best content?Follow Industry NewsMonitor social conversationsRecruit a team of content creatorsTake your video camera everywhereWrite annual and “ best-of” featuresConduct original researchLook beyond your industry & Audience
    17. 17. F5 sessie L&DJ | 17be relevant
    18. 18. F5 sessie L&DJ | 18deliver the content on every device
    19. 19. F5 sessie L&DJ | 19develop a message for every personasex and the city model (canicas)
    20. 20. F5 sessie L&DJ | 20and never forget to test, test & test
    21. 21. F5 sessie L&DJ | 216 rules of content marketing• It is not promotional• It is relevant• It’s closes a gap• It is well written• It is relevant to your company• It gives proof
    22. 22. F5 sessie L&DJ | 22Jacco BouwChief executive officerwebpower.nl/jacco+31 650 691292+ 86 186 0164 0472Jacco-skypeLinkedin.com/in/jaccobouw
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