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Presentation1 Presentation1 Presentation Transcript

  • Social Media Strategy Plan and Presentation
    Group Member:
    Jiaqi Lu
    Hao Li
    Lei Liu
  • BUSY CAFE
  • Brief Introduction
    Located in University Village of UCR
    Chinese food restaurant
  • Social media marketing goals
    Build relationships with customer
    Attract new customer
    Get review from customer
  • Social media marketing objectives
    Improve our social media webs (facebook, twitter, youtube)
    Promote our campaign by using social media
    Communicate with customer and get feedback from them
  • SWOT analysis
    for our social media
    Strengths
    We have already set up a business page on Facebook
    We get a good review fromYelp.com
  • SWOT analysis
    for our social media
    Weaknesses
    Lack of communication with people on facebook.
    We only build a public page on facebook.
  • SWOT analysis
    for our social media
    Opportunities
    Our page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start.
    Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.
  • SWOT analysis
    for our social media
    Threats
    Most of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.
  • Facebook
  • How to improve
    We need a new business profile picture
    Upload some alluring pictures of our food
  • How to improve
    Decorate our wall. At least change the status regularly.
    Once we receive the message from our friends. Reply it as soon as possible.
  • Twitter
  • Most important
    Share everything with people. Just like a person.
    Chat with friends. Just like a person.
  • We can...
    Share your status:
    “It’s really hot today. Buy a cold boba milk tea from us!”
    “Few customer today...I miss you guys!”
    “Hope you get good grades in final exams!”
  • We can...
    Chat with friends:
    “@Mike Glad you like it. Try our noodle next time.”
    “@Angles We’re open until 11pm. Waiting for you ”
    “@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”
  • We can...
    Send out coupons or tell people everyday’s deal via Facebook and Twitter.
    $5 only for this week!
  • We can...
    Send out coupons or tell people everyday’s deal via Facebook and Twitter.
    I Busy Cafe
    Show this when you check out and get an 90% discount. Only for June.
  • We want...
    Customers check our Facebook and Twitter regularly.
    Customers leave feedback
    Build friendship with our customers
  • Youtube
  • Cooking Guide
    Record a cooking guide video. (How to Make Kung Pao Chicken)
    Upload to Youtube
    Share the link in Facebook and Twitter
  • Cooking Guide
    It’s an advertisement of our restaurant
    It also educate people. (relate to The Four Pillars of Social Media Strategy)
  • Foursquare
  • The new trend of social media
    It’s different from Facebook and Twitter. It’s run by customer not the owner.
    It’s Yelp.com + Twitter + Facebook
  • We need improve
  • We need improve
  • We need improve
    Upload pictures of our food
    Give tips on ours own, forwardly.
  • Making an app?
  • Make an App
    Pizza Hut iPhone app generates $1M in sales
    We can also make our app
  • Customers can simply start an order at first page
    They can sign in as an member
    We can put our menu in the app
  • Make an App
    We can integrate our Facebook, Twitter, all the social media pages in our app
    ?
  • Thank you