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  1. 1. Social Media Strategy Plan and Presentation <br />Group Member:<br />Jiaqi Lu<br />Hao Li<br />Lei Liu<br />
  2. 2. BUSY CAFE<br />
  3. 3. Brief Introduction<br />Located in University Village of UCR<br />Chinese food restaurant <br />
  4. 4. Social media marketing goals <br />Build relationships with customer<br />Attract new customer<br />Get review from customer<br />
  5. 5. Social media marketing objectives<br />Improve our social media webs (facebook, twitter, youtube)<br />Promote our campaign by using social media<br />Communicate with customer and get feedback from them<br />
  6. 6. SWOT analysis<br />for our social media<br />Strengths<br />We have already set up a business page on Facebook<br />We get a good review<br />
  7. 7. SWOT analysis<br />for our social media<br />Weaknesses<br />Lack of communication with people on facebook.<br />We only build a public page on facebook.<br />
  8. 8. SWOT analysis<br />for our social media<br />Opportunities<br />Our page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start.<br />Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.<br />
  9. 9. SWOT analysis<br />for our social media<br />Threats<br />Most of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.<br />
  10. 10. Facebook<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. How to improve<br />We need a new business profile picture<br />Upload some alluring pictures of our food<br />
  15. 15. How to improve<br />Decorate our wall. At least change the status regularly.<br />Once we receive the message from our friends. Reply it as soon as possible.<br />
  16. 16. Twitter<br />
  17. 17.
  18. 18.
  19. 19. Most important<br />Share everything with people. Just like a person.<br />Chat with friends. Just like a person.<br />
  20. 20. We can...<br />Share your status:<br />“It’s really hot today. Buy a cold boba milk tea from us!”<br />“Few customer today...I miss you guys!”<br />“Hope you get good grades in final exams!”<br />
  21. 21. We can...<br />Chat with friends:<br />“@Mike Glad you like it. Try our noodle next time.”<br />“@Angles We’re open until 11pm. Waiting for you ”<br />“@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”<br />
  22. 22. We can...<br />Send out coupons or tell people everyday’s deal via Facebook and Twitter.<br />$5 only for this week!<br />
  23. 23. We can...<br />Send out coupons or tell people everyday’s deal via Facebook and Twitter.<br />I Busy Cafe<br />Show this when you check out and get an 90% discount. Only for June.<br />
  24. 24. We want...<br />Customers check our Facebook and Twitter regularly.<br />Customers leave feedback<br />Build friendship with our customers<br />
  25. 25. Youtube<br />
  26. 26. Cooking Guide<br />Record a cooking guide video. (How to Make Kung Pao Chicken)<br />Upload to Youtube<br />Share the link in Facebook and Twitter<br />
  27. 27.
  28. 28. Cooking Guide<br />It’s an advertisement of our restaurant<br />It also educate people. (relate to The Four Pillars of Social Media Strategy)<br />
  29. 29. Foursquare<br />
  30. 30. The new trend of social media<br />It’s different from Facebook and Twitter. It’s run by customer not the owner.<br />It’s + Twitter + Facebook<br />
  31. 31. We need improve<br />
  32. 32. We need improve<br />
  33. 33. We need improve<br />Upload pictures of our food<br />Give tips on ours own, forwardly.<br />
  34. 34. Making an app?<br />
  35. 35. Make an App<br />Pizza Hut iPhone app generates $1M in sales<br />We can also make our app<br />
  36. 36. Customers can simply start an order at first page<br />They can sign in as an member<br />We can put our menu in the app<br />
  37. 37. Make an App<br />We can integrate our Facebook, Twitter, all the social media pages in our app<br />?<br />
  38. 38. Thank you<br />