What is this ‘new’ writing

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Exploring Multimodality in order to stimulate creativity in written production

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What is this ‘new’ writing

  1. 1. Shedding light on MultimodalityLucia BodemanCultura Inglesa – Recife
  2. 2.  What is language? Going beyond words and sentences. There are other units of language: music, gestures are also language. They all make meaning. What is literacy? Understanding how the world works socially and culturally. Again, making meaning through words, acts, gestures, attitudes, beliefs, purposes, bodily movements, clothes and so on. What is mode? A term that allows us to get away from using language for everything: socially produced resources where we can make meaning material. See it, hear it, touch it.
  3. 3. There’s a Combination of colour: recognizable There’s writing: degree of importance? LOGO different typographies!Location of logo: prominence There’s Writing COLOUR beneath image: composing a module of meaning Each component offers a meaning This is not about graphic design alone….this is LANGUAGE!
  4. 4. Or here? Meaning through gestures...
  5. 5. Deciding which modes to use, and what they afford me to do. * in time: move * not in time: stationery * image: spatialI have an interest in making the meaning that I want. Modes come together that best exemplify and communicate what I want to mean, considering who YOU are, and make it most memorable, pleasurable, informative.My society indicates that writing has become the carrier of information, and carries the most informational load.Coherence: contrary to Linguistics (devices used to createmeaning), what’s on the right, left, top or bottom, whatcolour to use on the page. Otherwise, the sense of coherencewould be destroyed by the mode of colour.
  6. 6. I have an interest in making the meaning that I want. Modes come together that best exemplify and communicate what I want to mean, considering who YOU are, and make it most memorable, pleasurable, informative. Coherence: contrary to Linguistics (devices used to create meaning), what’s on the right, left, top or bottom, what colour to use on the page. Otherwise, the sense of coherence would be destroyed by the mode of colour. Deciding which modes to use, and what they afford me to do. * in time: move * not in time: stationery * image: spatial • My society indicates that writing has become the carrier of information, and carries the most informational load.
  7. 7.  Creating innovators Presenting provocative tasks Critical thinking skills Childhood play > adolescent passion > Adult purpose Exploration, empowerment and play
  8. 8. WHICH decisions were made here, by the student?
  9. 9. • Image has coexisted with writing, as of course hasA word from Professor Theo van Leewen: speech. In the era of the dominance of writing (...) image appeared on the page subject to the logic of writing • In the dominance of the screen, writing appears (...) subject to the logic of the image.From 6:35 – 14:56 Kress, Gunther: Literacy in the new media age (2003)
  10. 10. Positive dreams, depicted by Notion of social semiotic butterfiles and rainbows symbols Religious figure, depicted by type of clothing and resource in hand Author: Sofia Hodgson, age 6 Source: http://www.docstoc.com/docs/64841465/Academic-Writin
  11. 11.  Text development: develop a writing sample based on a headline, title or audience expectation The extra mile: Design a website offering a public service according to a public need. Re-formulating information: rewriting encyclopedia entries about famous people so that they are about famous achievements instead. The extra mile: Changing genres: from song to letter, from written ad to video poem, from dictionary entry to a personal message, using a particular language structure from lessons, adding a background song, image or gesture Summarizing: Paraphrasing and reducing a text so that the meaning remains unaltered. The extra mile: Twitter entries to respond to a question (from a song, picture …)
  12. 12.  Based on a picture, genre-writing: a love letter, a letter of complaint, a letter of goodbye, etc. The challenge: Create a song through mime or a poster that conveys a specific meaning. Logical relationships: match two halves of a short, authentic text and justify the logical relationship between them The challenge: Do a Google search for images or songs (on YouTube) that would have a logical relationship with a written text Text organizing: jumbled paragraphs The challenge: Organize a series of photographs, (#eltpics), and build a story around it (website, class blog, etc) In ALL activities, some requirements: consider multiple modes (sound, body language, pictures, smells….) and their role in fulfilling the task
  13. 13. Special thanks to:Beyond the Sentence. Thornbury, S. (2005)MacMillan Publishers Andre Ramos (student) for sharing his lovely project with meCreating Innovator s: The Making of Young Angela Dionisio (UFPE) for sharing references ,People Who Will Change the World  Wagner, T. information and giving support(2012) Scribner: New York, NY Graeme Hodges for sharing his daughter,Sofia’sLiteracy in the New Media Age. Kress, G. , beautiful drawing.(2003) Routledge PublishingMultimodality. Kress, G. ( 2010) RoutledgePublishingNew Literacies: Changing Knowledge andClassroom Learning. Lankshear, C. and Knobel,M. (2003) Open University Press.Videos:Mode. Kress, G.: YouTube series:, Institute ofEducation, London University. Twitter: @lu_bodemanMy Valentine. McCartney, Paul. YouTube Blog: lubodeman.blogspot.com

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