Transcript of "Loylogic: Freddie Award 2008 - Frequent Flyer Preferences"
Frequent Flyer Survey
During the 2008 Freddie Awards voting process, Loylogic asked frequent flyers for their opinion about redeeming their miles.
From January 15 to February 29, 2008, frequent flyers that filled out the survey had a chance to win an Apple iPod Touch 8GB.
Loylogic collected over 9,000 votes from members of more than 60 different frequent flyer programs. Most voters are members of
Delta SkyMiles, followed by AAdvantage, Jet Privilege, Miles & More and United Mileage Plus (top 5), with a regional split as follows:
1 During the last 3 years, how has the value of frequent flyer
Are you satisfied with redeeming miles for the flight
rewards you want?
3 How would fully flexible miles-plus-cash reward How important are non-flight rewards for you?
payment increase the value of your FFP miles?
13% More important than flight rewards
26% Would change my world
An alternative to flight rewards
I would really like it
A nice to have
Not at all
68% Not important