{ Price } is RIGHT the pricing for maximum impact Michael Lowstetter VP of Finance/CFO {2008 Social Enterprise Summit}

What do you Think, Feel, and Believe when it comes to {price} ?

{Economics} Professor

Chief {Financial} Officer

= Price Profit

{Marketing} Specialist

product price promotion placement

{Non-Profit} Manager

{ } You

What do {you} believe about price?

customer customer customer customer customer This is the {only} Thought, Feeling, or Belief that matters!

vs. testing analyzing

Exercise {#1}

Products& {Services}

costs are not as tangible

costs are not as tangible boundaries are not as defined

costs are not as tangible boundaries are not as defined specialties are not correctly valued

costs are not as tangible boundaries are not as defined options are great because of flexibility specialties are not correctly valued

Pricing {Objectives}

Current {Profit} Maximization

Current {Profit} Maximization {Revenue} Maximization

Current {Profit} Maximization {Revenue} Maximization Maximize {Quantity}

Current {Profit} Maximization {Revenue} Maximization Maximize {Quantity} {Quality} Leadership

Current {Profit} Maximization {Revenue} Maximization Maximize {Quantity} {Quality} Leadership Partial {Cost} Recovery

Exercise {#2}

Pricing {Methods}

variable costs fixed costs + {Cost} Plus Pricing

variable costs fixed costs + } total costs {Cost} Plus Pricing

variable costs fixed costs + } total costs desired margin + $ % {Cost} Plus Pricing

variable costs fixed costs + } total costs desired margin + = price $ % {Cost} Plus Pricing

{Target} Return Pricing

{Value} Based Pricing customer value price

{Psychological} Pricing Positioning

Popular Price {Points}

Exercise {#3}

{Questions} &Comments

{ Price } is RIGHT the pricing for maximum impact Michael Lowstetter VP of Finance/CFO {2008 Social Enterprise Summit}