The Price Is Right

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The Price Is Right - Presentation Transcript

  1. { Price } is RIGHT the pricing for maximum impact Michael Lowstetter VP of Finance/CFO {2008 Social Enterprise Summit}
  2. What do you Think, Feel, and Believe when it comes to {price} ?
  3.  
  4.  
  5.  
  6.  
  7.  
  8. {Economics} Professor
  9.  
  10.  
  11. Chief {Financial} Officer
  12. = Price Profit
  13. {Marketing} Specialist
  14. product price promotion placement
  15. {Non-Profit} Manager
  16.  
  17. { } You
  18. What do {you} believe about price?
  19. customer customer customer customer customer This is the {only} Thought, Feeling, or Belief that matters!
  20. vs. testing analyzing
  21. Exercise {#1}
  22. Products& {Services}
  23. costs are not as tangible
  24. costs are not as tangible boundaries are not as defined
  25. costs are not as tangible boundaries are not as defined specialties are not correctly valued
  26. costs are not as tangible boundaries are not as defined options are great because of flexibility specialties are not correctly valued
  27. Pricing {Objectives}
  28. Current {Profit} Maximization
  29. Current {Profit} Maximization {Revenue} Maximization
  30. Current {Profit} Maximization {Revenue} Maximization Maximize {Quantity}
  31. Current {Profit} Maximization {Revenue} Maximization Maximize {Quantity} {Quality} Leadership
  32. Current {Profit} Maximization {Revenue} Maximization Maximize {Quantity} {Quality} Leadership Partial {Cost} Recovery
  33. Exercise {#2}
  34. Pricing {Methods}
  35. variable costs fixed costs + {Cost} Plus Pricing
  36. variable costs fixed costs + } total costs {Cost} Plus Pricing
  37. variable costs fixed costs + } total costs desired margin + $ % {Cost} Plus Pricing
  38. variable costs fixed costs + } total costs desired margin + = price $ % {Cost} Plus Pricing
  39. {Target} Return Pricing
  40. {Value} Based Pricing customer value price
  41. {Psychological} Pricing Positioning
  42. Popular Price {Points}
  43. Exercise {#3}
  44. {Questions} &Comments
  45. { Price } is RIGHT the pricing for maximum impact Michael Lowstetter VP of Finance/CFO {2008 Social Enterprise Summit}

+ Michael LowstetterMichael Lowstetter, 2 years ago

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Pricing for Maximum Impact

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