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5 quick tips for publishing and distributing your first e-book written to spare you frustration, agony and save you time.

5 quick tips for publishing and distributing your first e-book written to spare you frustration, agony and save you time.

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Ll selfpub tips_20120306 Ll selfpub tips_20120306 Presentation Transcript

  • 5 T ip s f o r S e l f-P u b l is h in g t h at w il l S p a r e Yo u a Head ac h e P r e pa r e d b y Lo v e s t r u c k L it e r a r y, L L Cw w w .l o v e s t r u c k l it e r a r y.c o m 0 3 /6 /2 0 1 2
  • S o , y o u ’v e w r it t e n t h e b o o k o f y o u r d reams . F ir s t o f a l l , c o n g r a t u l a t io n s . If y o u h a v e n ’t p a t t e d y o u r s e l f o n t h e b a c k y e t ,p l e a s e d o s o n o w . No w yo u w an t t h e w o r ld t o r ead yo u r b o o k , a n d y o u ’v e h e a r d t h is w h o l e s e l f -p u b l is h in g t h in g is a b r e e z e . Y o u ’v e r e a d a b o u t Am a n d a H o c k in g a n d Jo h n L o c k e a n d y o u a r e r e a d y f o r y o u r c o v e r s t o r y o n P u b l is h e r s We e k l y . H a n g o n t o y o u r h a t . As m u c h a s p u b l is h in g y o u r f ir s t b o o k is e a s y , t h e r e a r e s o m e s h o r t -c u t s t h a t c a n
  • 1 .D o y o u r e a l l y w a n t t o s e l f - p u b l is h ? • D e t e r m in e if s e l f -p u b l is h in g is r e a l l y t h e r ig h t s t e p f o r y o u . B y t h is , w e m e a n m a n u a l l y c r e a t in g y o u r o w n .e p u b a n d .m o b i f il e s , a n d d is t r ib u t in g t h e m t o o u t l e t s . T h is m a y r e q u ir e t e c h n ic a l l e a r n in g o n y o u r p a r t , a n d f o r y o u t o s e t u p b a n k in g in f o r m a t io n r e q u ir e d t o r e c e iv e p a y m e n t d ir e c t l y f r o m s a l e s c h an n els . • If y o u ’r e a n o v ic e , y o u m ig h t w a n t t o c o n s id e r S m a s h w o r d s , L u l u , o r a v a r ie t y o f o t h e r s e r v ic e s t h a t c a n h e l p y o u , a t n o -c o s t o r l o w -c o s t , c r e a t e t h e f il e s n e e d e d , d is t r ib u t e t o s a l e s c h a n n e l s an d pro c es s s ales o n yo ur beh alf. T h e r e ’s n o s h a m e in t h is g a m e – it ’s h o w View slide
  • 1 . T h e d r a w b a c k s o f u s in g a s e r v ic e t o p u b l is h • If y o u u s e a n o -c o s t o r l o w -c o s t s e r v ic e t o p u b l is h y o u r e -b o o k a n d d is t r ib u t e it o n y o u r b e h a l f , t im in g is a c o n s id e r a t io n . Yo u w il l b e a t t h e m e r c y o f t h e s e r v ic e t o a d d r e s s a n y r e v is io n s o r e r r o r s in d is t r ib u t in g y o u r f il e s t o c h a n n e l s . P u b l is h in g o n S m a s h w o r d s c a n t a k e 1 – 2 w e e k s b e f o r e y o u r b o o k w il l b e a v a il a b l e o n o u t l e t s l ik e B N .c o m a n d iT u n e s . B u t t h a t ’s n o b ig g ie in r e t u r n f o r t h e ir s e r v ic e p r o d u c in g f il e s f o r y o u a n d t r o u b l e s h o o t in g . • R e p o r t in g . S m a s h w o r d s c a n t e l l y o u h o w man y read ers h ave d o w n lo ad ed y o u r b o o k f r o m t h e ir p l a t f o r m , b u t t h e y c a n ’t t e l l y o u h o w m a n y r e a d e r s h ave bo ugh t yo ur bo o k fro m o th er s a l e s c h a n n e l s . Y o u w il l h a v e t o d o t h e View slide
  • 1 . T h e a d v a n t a g e s o f u s in g a s e r v ic e t o p u b l is h • E a s y c o n v e r s io n . S m a s h w o r d s w il l f ix y o u r f il e s f o r y o u e n s u r e t h a t t h e y m e e t t h e r e q u ir e m e n t s o f s a l e s c h a n n e l s .Th e y a l s o o f f e r a g r e a t g u id e f o r g e t t in g y o u r m a n u s c r ip t .e P u b r e a d y , f r e e o f c h a r g e , o n t h e ir s it e . • R o b u s t p r ic in g o p t io n s . S m a s h w o r d s w il l a l l o w y o u t o c r e a t e c o u p o n c o d e s f o r y o u r c u s t o m e r s a n d w il l a l s o a l l o w y o u t o s e t t h e p r ic e o f y o u r b o o k t o f r e e . iT u n e s w il l a l s o a l l o w y o u t o p u b l is h f r e e b o o k s , b u t Am a z o n r e s t r ic t s t h e d is t r ib u t io n o f
  • 2 . D e c id e o n y o u r s a l e s o u t l e t s • T h e t w o m a in f il e f o r m a t s r e q u ir e d b y t h e b ig e -b o o k d is t r ib u t o r s a r e .p r c a n d .e p u b . W e ’l l g e t in t o t h e d if f e r e n c e b e t w e e n t h e t w o in t h e n e x t s l id e . • F o r Am a z o n , y o u c a n c r e a t e a p u b l is h e r ’s a c c o u n t a t h t t p ://k d p .a m a z o n .c o m • F o r iT u n e s , y o u c a n c r e a t e a p u b l is h e r ’s a c c o u n t t h r o u g h iC o n n e c t .c o m h t t p s ://it u n e s c o n n e c t .a p p l e .c o m /W e b O
  • 3 . P u b l is h in g f o r K in d l e , N o o k , Ko b o • T h e f il e f o r m a t s y o u p r o d u c e g o h a n d -in - h a n d w it h t h e s a l e s c h a n n e l s w h e r e y o u w is h t o s e l l y o u r b o o k . • F o r Am a z o n , B N , K o b o , e t c ., w e r e c o m m e n d u s in g M o b iP o c k e t C r e a t o r u n l e s s y o u a r e a n e x p e r t -l e v e l H T M L d e v e l o p e r o r h a v e a l o t o f p a t ie n c e a n d t im e t o w a s t e . T h is t o o l w il l c r e a t e a .p r c f il e f o r y o u a n d w il l a l l o w y o u a l o t o f c o n t r o l o v e r y o u r f in a l l a y o u t . • F o r b e s t r e s u l t s , b e f o r e u p l o a d in g y o u r W o r d d o c u m e n t in t o M o b i, r e p l a c e a l l c u r l y a p o s t r o p h e s a n d q u o t e s w it h AS C II o r “s t r a ig h t ” q u o t e s . • F a m il ia r iz e y o u r s e l f w it h t h e “s t y l e ” s e t t in g s in M ic r o s o f t W o r d f o r c h a p t e r h e a d in g s . R e m o v e y o u r T a b l e o f C o n t e n t s in
  • 4 . P u b l is h in g t o iT u n e s• O n c e y o u h a v e c r e a t e d y o u r .p r c f il e , y o u c a n u s e t h a t t o c r e a t e a n .e p u b f il e u s in g a f r e e s o f t w a r e c a l l e d C a l ib r e .• T h e iT u n e s s t o r e r e q u ir e s t h e u p l o a d o f a n .e P u b f il e s f o r e -b o o k a c c e p t a n c e .• H o w e v e r , .e p u b f il e s c r e a t e d in C a l ib r e D O N O T w o r k w it h t h e iT u n e s g u id e l in e s w it h o u t s ig n if ic a n t r e t o o l in g . T h is is a n in f u r ia t in g r e a l iz a t io n f o r a n y o n e w h o a t t e m p t s t o d o t h e l o g ic a l t h in g a n d s u b m it t h e ir C a l ib r e .e p u b t o iT u n e s .• T o s a v e y o u r s e l f t im e a n d h e a r t a c h e , r e c r e a t e y o u r m a n u s c r ip t in P a g e s o n a n Ap p l e c o m p u t e r , a n d e x p o r t f r o m P a g e s t o t h e .e P u b f o r m a t . T h is m a y t a k e y o u a f e w h o u r s , b u t w il l s p a r e y o u f r u s t r a t io n , a n d
  • 5 . W a it .• O n c e y o u h a v e u p l o a d e d y o u r e -b o o k t o y o u r s a l e s o u t l e t ,y o u m a y h a v e t o w a it b e f o r e y o u r b o o k is a d d e d t o t h e c a t a l o g u e . Am a z o n is s ig n if ic a n t l y f a s t e r t h a n o t h e r o u t l e t s ,a n d y o u m a y s e e y o u r e - b o o k a p p e a r in s e a r c h r e s u l t s in a matter o f h o urs .• iT u n e s c a n t a k e u p t o 1 0 d a y s t o a d d n e w b o o k s t o t h e ir c a t a l o g u e .• O n c e y o u r b o o k is a d d e d , y o u c a n a c c e s s n e a r l y r e a l -t im e r e p o r t s o n s a l e s o n Am a z o n t h r o u g h K in d l e D ir e c t P u b l is h in g . T h r o u g h y o u r Ap p l e iP u b l is h a c c o u n t , y o u c a n
  • Wh a t n e x t ?• T h e r e a r e o b v io u s l y o t h e r c o n s id e r a t io n s f o r s e l f -p u b l is h in g , l ik e w h e r e t o g e t a n IS B N (n o t e : d o n ’t u s e t h e s a m e IS B N f o r y o u r e -b o o k a s y o u u s e f o r y o u r p r in t e d it io n ) a n d w h a t t o d o if y o u w a n t t o d o a s m a l l f ir s t e d it io n in p r in t . W e ’l l p r o d u c e m o r e s l id e s h a r e s s o o n t o g u id e y o u t h r o u g h t h o s e s t e p s .• h t t p ://w w w .m o b ip o c k e t .c o m /e n /d o w n l o a d s o f t /p r o d u c t d e t a il s c r e• h t t p ://c a l ib r e -e b o o k .c o m /