Your SlideShare is downloading. ×
0
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Optimisation with Google Analytics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Optimisation with Google Analytics

373

Published on

Aisling Purcell's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers how to optimise your landing pages using Google Analytics and best …

Aisling Purcell's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers how to optimise your landing pages using Google Analytics and best practices to increase conversions and improve usability.

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
373
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Google Analytics User Conference2013#GAUC2013Optimisation with Google AnalyticsAisling Purcell
  • 2. Google Analytics User Conference 2013 #GAUC2013Why do we test?
  • 3. Google Analytics User Conference 2013 #GAUC2013IncreaseConversions,Reduce RiskManipulate &Improve CustomerJourneyDecision MakingBased On Data
  • 4. Google Analytics User Conference 2013 #GAUC2013How canGoogle Analyticsassist withOptimisation?
  • 5. Google Analytics User Conference 2013 #GAUC2013BouncesclicksubmitNameAddPhone
  • 6. Google Analytics User Conference 2013 #GAUC2013submitNameAddPhonesubmitNameAddPhonesubmitNameAddPhonesubmitNameAddPhoneVisitor Flowclick click click
  • 7. Google Analytics User Conference 2013 #GAUC2013submitNameAddPhonesubmitNameAddPhoneEvent Trackingclick click???
  • 8. #GAUC2013Contact UsFlights to New ZealandFlight 1Name:Email:Phone:Booking FormFlight 2Flight 3EventEventSUBMITEvent1 2EventEvent TrackingGoogle Analytics User Conference 2013 #GAUC2013
  • 9. Google Analytics User Conference 2013 #GAUC2013clickclickvsGoogle Analytics Content Experiments
  • 10. Google Analytics User Conference 2013 #GAUC2013
  • 11. Google Analytics User Conference 2013 #GAUC2013Advanced
  • 12. Google Analytics User Conference 2013 #GAUC2013submitNameAddPhonesubmitNameAddPhonesubmitNameAddPhonesubmitNameAddPhonesubmitNameAddPhonesubmitNameAddPhoneContent targetingclickTarget content based on visitor behaviourclickclickclick clickclickClick on New Zealand holidaysTraffic source, Queensland AdWords Ad
  • 13. Google Analytics User Conference 2013 #GAUC2013
  • 14. Google Analytics User Conference 2013 #GAUC2013The impact of Multi-Screen
  • 15. Google Analytics User Conference 2013 #GAUC2013Number of Androidphones activateddaily1.2 millionNumber ofbabies bornper day300,000Source: Google Think Insights, Sep 2012
  • 16. Google Analytics User Conference 2013 #GAUC2013Consistency
  • 17. Google Analytics User Conference 2013 #GAUC201390%Use multiple screenssequentially toaccomplish a taskover time98% move between devices that same daySource: Google with Ipsos, multi-screen world, August 2012
  • 18. Google Analytics User Conference 2013 #GAUC2013When should I startoptimising my mobile landingpages?
  • 19. Google Analytics User Conference 2013 #GAUC2013Advertising  CostMobile TrafficMobile Conversions
  • 20. Google Analytics User Conference 2013 #GAUC2013Intent & Purpose
  • 21. Google Analytics User Conference 2013 #GAUC2013Device Location Time ComplexityLanding Page Design
  • 22. Google Analytics User Conference 2013 #GAUC2013Avg. time spentper interaction17MinutesSmartphone30MinutesTablet39 MinutesPC/Laptop
  • 23. Google Analytics User Conference 2013 #GAUC2013Multi-ScreenLanding Page Tips
  • 24. Google Analytics User Conference 2013 #GAUC2013Standard Website (PC/Laptop)• What landing pages work / don’t work currently?• Are calls-to-action clear and compelling?Get a Quote Call 1300 000 000Contact UsPDF
  • 25. Google Analytics User Conference 2013 #GAUC2013Desktop Landing PageContact UsFlights to New ZealandFlight 1Name:Email:Phone:Booking FormFlight 2Flight 3Desktop conversionTargeted contentStrongheadingsSUBMIT1 2Instinctive placements
  • 26. Google Analytics User Conference 2013 #GAUC2013Tablet Users• Do your tablet users convert or browse?• What content can you adapt for tablet-specificlanding page?1300 000 000Name:Email:Get Updatesinfo@company.com
  • 27. Google Analytics User Conference 2013 #GAUC20131300 000 000Name:Email:Get Updatesinfo@company.comSimple formContact detailsConsider swipe/scrollTablet appropriateconversion
  • 28. Google Analytics User Conference 2013 #GAUC2013Mobile Traffic• Do you have a mobile-specific landing page orresponsive website design?• What content is important for your mobile traffic?• What conversions are appropriate for yourmobile users?1300 000 000More Details
  • 29. Google Analytics User Conference 2013 #GAUC2013Identify the value of mobile traffic:
  • 30. Google Analytics User Conference 2013 #GAUC2013What users want from mobile• 61% of users will quickly leave a poor mobile site• 79% will then search for your competitors• 67% are more likely to purchase if a site ismobile-friendly• 75% will revisit a site on their mobileremembering it was mobile friendlySource: Google Think Insights, Sep 2012
  • 31. Google Analytics User Conference 2013 #GAUC2013Flights to New ZealandFlight 1Flight 2Flight 3Email Results1300 999 000Mobile Landing PageMobile-friendlyconversionsReduce imagesizesSimplify contentClickable phonenumbers
  • 32. Google Analytics User Conference 2013 #GAUC2013It doesn’t need to becomplicated
  • 33. #GAUC2013
  • 34. #GAUC2013
  • 35. Google Analytics User Conference 2013 #GAUC2013+12.50% Improvement
  • 36. Google Analytics User Conference 2013 #GAUC2013For More OptimisationExamples:youtube.com/lovesdata

×