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Real Life Analytics with Universal Analytics

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Benjamin Mangold's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers real life use cases and examples for using Universal Analytics with ...

Benjamin Mangold's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers real life use cases and examples for using Universal Analytics with Google Analytics to track online and offline interactions.

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Real Life Analytics with Universal Analytics Real Life Analytics with Universal Analytics Presentation Transcript

  • Google Analytics User Conference2013#GAUC2013Real Life AnalyticsBenjamin Mangold
  • Google Analytics User Conference 2013 #GAUC2013Measuring Life
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013Watch the video at http://youtu.be/3Sk7cOqB9DkGoogle Analytics in Real Life - Online Checkout
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Universal Analytics
  • Google Analytics User Conference 2013 #GAUC2013Universal Analytics• Websites and Web Apps• JavaScript tracking code• iOS and Android Apps• SDKs• Custom Data• Measurement Protocol
  • Google Analytics User Conference 2013 #GAUC2013Nick MihailovskiGoogle Analytics Developer Relations Manager
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013Watch the video at http://youtu.be/Jp1rhd8TMA0Universal Analytics Implementation
  • Google Analytics User Conference 2013 #GAUC2013Coffee and Tea
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013Watch the video at http://youtu.be/C27yMQOS8n0Measuring coffee and tea with Google Analytics
  • Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Beyond Coffee
  • Google Analytics User Conference 2013 #GAUC2013#GAUC2013 Challenge!
  • Google Analytics User Conference 2013 #GAUC2013Back to Business
  • Google Analytics User Conference 2013 #GAUC2013Applications...
  • Google Analytics User Conference 2013 #GAUC2013Education
  • Google Analytics User Conference 2013 #GAUC2013Step 1: Visit Website
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 2: Student Login
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Online Study AreaRegular BehaviourShort TimeHaven’t Accessed
  • Google Analytics User Conference 2013 #GAUC2013Opportunities• Identify students at risk of dropping out• Assist students with appropriate support• Content targeting• Automated emails• Student advisor• Improve usability of online learning• Understand multi-device behaviour
  • Google Analytics User Conference 2013 #GAUC2013Telco
  • Google Analytics User Conference 2013 #GAUC2013Step 1: Click Ad
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 2: Visit Website
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 3: Call Back
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 4: Email Followup
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 5: In-storePurchase
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Opportunities
  • Google Analytics User Conference 2013 #GAUC2013Opportunities• See online impact on in-store sales• Understand conversion paths• Improve bottlenecks
  • Google Analytics User Conference 2013 #GAUC2013Insurance
  • Google Analytics User Conference 2013 #GAUC2013Step 1: Member Login
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 2: Click Email Link
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 3: Visit Mobile Site
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Step 4: Insurance Quote
  • #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  • Google Analytics User Conference 2013 #GAUC2013Opportunities
  • Google Analytics User Conference 2013 #GAUC2013Opportunities• Analyse effectiveness of touch points• Identify value-add and up-sell opportunities• Preempt customer churn
  • Google Analytics User Conference 2013 #GAUC2013Magic?
  • Google Analytics User Conference 2013 #GAUC2013No
  • Google Analytics User Conference 2013 #GAUC2013You need something totie everything together
  • Google Analytics User Conference 2013 #GAUC2013Email AddressPhone NumberIDFull Name
  • Google Analytics User Conference 2013 #GAUC20132839100182 Benjamin MangoldDirectorLoves Data(02) 9960 65771110 Middle Head RoadMosman NSW 2088AustraliaLast purchase 09/12/12ID
  • Google Analytics User Conference 2013 #GAUC2013jane@company.comjames.johns@gmail.comEmail Addressjames1919@hotmail.com
  • Google Analytics User Conference 2013 #GAUC20130432 321 321(02) 9902 654 6549902 654 654Phone Number
  • Google Analytics User Conference 2013 #GAUC2013Justin CutroniJohanna JohnstonJo JohnstonFull Name
  • Google Analytics User Conference 2013 #GAUC2013Three Ways to Link
  • Google Analytics User Conference 2013 #GAUC2013Email NewsletterLoginPurchase
  • Google Analytics User Conference 2013 #GAUC2013Login Website Mobile AppWebsite
  • Google Analytics User Conference 2013 #GAUC2013Email Newsletter Website SignupClick Linkhttp://www.company.com?id=UserIDMobile Site
  • Google Analytics User Conference 2013 #GAUC2013Purchase Website Coupon CodeIn-Store Purchase
  • Google Analytics User Conference2013#GAUC2013Real Life AnalyticsBenjamin Mangold