Real Life Analytics with Universal Analytics

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Benjamin Mangold's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers real life use cases and examples for using Universal Analytics with Google Analytics to track online and offline interactions.

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Real Life Analytics with Universal Analytics

  1. 1. Google Analytics User Conference2013#GAUC2013Real Life AnalyticsBenjamin Mangold
  2. 2. Google Analytics User Conference 2013 #GAUC2013Measuring Life
  3. 3. #GAUC2013Google Analytics User Conference 2013 #GAUC2013Watch the video at http://youtu.be/3Sk7cOqB9DkGoogle Analytics in Real Life - Online Checkout
  4. 4. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  5. 5. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  6. 6. Google Analytics User Conference 2013 #GAUC2013Universal Analytics
  7. 7. Google Analytics User Conference 2013 #GAUC2013Universal Analytics• Websites and Web Apps• JavaScript tracking code• iOS and Android Apps• SDKs• Custom Data• Measurement Protocol
  8. 8. Google Analytics User Conference 2013 #GAUC2013Nick MihailovskiGoogle Analytics Developer Relations Manager
  9. 9. #GAUC2013Google Analytics User Conference 2013 #GAUC2013Watch the video at http://youtu.be/Jp1rhd8TMA0Universal Analytics Implementation
  10. 10. Google Analytics User Conference 2013 #GAUC2013Coffee and Tea
  11. 11. #GAUC2013Google Analytics User Conference 2013 #GAUC2013Watch the video at http://youtu.be/C27yMQOS8n0Measuring coffee and tea with Google Analytics
  12. 12. Google Analytics User Conference 2013 #GAUC2013
  13. 13. Google Analytics User Conference 2013 #GAUC2013Beyond Coffee
  14. 14. Google Analytics User Conference 2013 #GAUC2013#GAUC2013 Challenge!
  15. 15. Google Analytics User Conference 2013 #GAUC2013Back to Business
  16. 16. Google Analytics User Conference 2013 #GAUC2013Applications...
  17. 17. Google Analytics User Conference 2013 #GAUC2013Education
  18. 18. Google Analytics User Conference 2013 #GAUC2013Step 1: Visit Website
  19. 19. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  20. 20. Google Analytics User Conference 2013 #GAUC2013Step 2: Student Login
  21. 21. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  22. 22. Google Analytics User Conference 2013 #GAUC2013Online Study AreaRegular BehaviourShort TimeHaven’t Accessed
  23. 23. Google Analytics User Conference 2013 #GAUC2013Opportunities• Identify students at risk of dropping out• Assist students with appropriate support• Content targeting• Automated emails• Student advisor• Improve usability of online learning• Understand multi-device behaviour
  24. 24. Google Analytics User Conference 2013 #GAUC2013Telco
  25. 25. Google Analytics User Conference 2013 #GAUC2013Step 1: Click Ad
  26. 26. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  27. 27. Google Analytics User Conference 2013 #GAUC2013Step 2: Visit Website
  28. 28. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  29. 29. Google Analytics User Conference 2013 #GAUC2013Step 3: Call Back
  30. 30. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  31. 31. Google Analytics User Conference 2013 #GAUC2013Step 4: Email Followup
  32. 32. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  33. 33. Google Analytics User Conference 2013 #GAUC2013Step 5: In-storePurchase
  34. 34. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  35. 35. Google Analytics User Conference 2013 #GAUC2013Opportunities
  36. 36. Google Analytics User Conference 2013 #GAUC2013Opportunities• See online impact on in-store sales• Understand conversion paths• Improve bottlenecks
  37. 37. Google Analytics User Conference 2013 #GAUC2013Insurance
  38. 38. Google Analytics User Conference 2013 #GAUC2013Step 1: Member Login
  39. 39. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  40. 40. Google Analytics User Conference 2013 #GAUC2013Step 2: Click Email Link
  41. 41. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  42. 42. Google Analytics User Conference 2013 #GAUC2013Step 3: Visit Mobile Site
  43. 43. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  44. 44. Google Analytics User Conference 2013 #GAUC2013Step 4: Insurance Quote
  45. 45. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
  46. 46. Google Analytics User Conference 2013 #GAUC2013Opportunities
  47. 47. Google Analytics User Conference 2013 #GAUC2013Opportunities• Analyse effectiveness of touch points• Identify value-add and up-sell opportunities• Preempt customer churn
  48. 48. Google Analytics User Conference 2013 #GAUC2013Magic?
  49. 49. Google Analytics User Conference 2013 #GAUC2013No
  50. 50. Google Analytics User Conference 2013 #GAUC2013You need something totie everything together
  51. 51. Google Analytics User Conference 2013 #GAUC2013Email AddressPhone NumberIDFull Name
  52. 52. Google Analytics User Conference 2013 #GAUC20132839100182 Benjamin MangoldDirectorLoves Data(02) 9960 65771110 Middle Head RoadMosman NSW 2088AustraliaLast purchase 09/12/12ID
  53. 53. Google Analytics User Conference 2013 #GAUC2013jane@company.comjames.johns@gmail.comEmail Addressjames1919@hotmail.com
  54. 54. Google Analytics User Conference 2013 #GAUC20130432 321 321(02) 9902 654 6549902 654 654Phone Number
  55. 55. Google Analytics User Conference 2013 #GAUC2013Justin CutroniJohanna JohnstonJo JohnstonFull Name
  56. 56. Google Analytics User Conference 2013 #GAUC2013Three Ways to Link
  57. 57. Google Analytics User Conference 2013 #GAUC2013Email NewsletterLoginPurchase
  58. 58. Google Analytics User Conference 2013 #GAUC2013Login Website Mobile AppWebsite
  59. 59. Google Analytics User Conference 2013 #GAUC2013Email Newsletter Website SignupClick Linkhttp://www.company.com?id=UserIDMobile Site
  60. 60. Google Analytics User Conference 2013 #GAUC2013Purchase Website Coupon CodeIn-Store Purchase
  61. 61. Google Analytics User Conference2013#GAUC2013Real Life AnalyticsBenjamin Mangold

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