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Go Measure with Google Analytics was an event hosted by Google in Sydney and Melbourne in Australia. The Go Measure event highlighted new developments with Google Analytics and how to make better use ...

Go Measure with Google Analytics was an event hosted by Google in Sydney and Melbourne in Australia. The Go Measure event highlighted new developments with Google Analytics and how to make better use of your Google Analytics data and reports. This is Loves Data's 'Landing Page and Site Usability Tips' presentation at Go Measure with Google Analytics. The presentation includes three case studies highlighting how you can improve your landing pages and website to increase conversions and improve usability.

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Go Measure with Google Analytics Presentation Transcript

  • 1. Landing Page &Site Usability TipsBenjamin MangoldSearch & Analytics Director, Loves Data lovesdata.com/social twitter.com/lovesdata lovesdata.com/blog
  • 2. www.lovesdata.com/gomeasure Google Confidential and Proprietary 2
  • 3. www.lovesdata.com/gomeasure Google Confidential and Proprietary 3
  • 4. Landing Pages www.lovesdata.com/gomeasure Google Confidential and Proprietary 4
  • 5. www.lovesdata.com/gomeasure Google Confidential and Proprietary 5
  • 6. www.lovesdata.com/gomeasure Google Confidential and Proprietary 6
  • 7. www.lovesdata.com/gomeasure Google Confidential and Proprietary 7
  • 8. www.lovesdata.com/gomeasure Google Confidential and Proprietary 8
  • 9. Perfection www.lovesdata.com/gomeasure Google Confidential and Proprietary 9
  • 10. www.lovesdata.com/gomeasure Google Confidential and Proprietary 10
  • 11. Learn from others www.lovesdata.com/gomeasure Google Confidential and Proprietary 11
  • 12. Case Study nib Health Funds www.lovesdata.com/gomeasure Google Confidential and Proprietary 12
  • 13. www.lovesdata.com/gomeasure Google Confidential and Proprietary 13
  • 14. www.lovesdata.com/gomeasure Google Confidential and Proprietary 14
  • 15. www.lovesdata.com/gomeasure Google Confidential and Proprietary 15
  • 16. The winner… www.lovesdata.com/gomeasure Google Confidential and Proprietary 16
  • 17. www.lovesdata.com/gomeasure Google Confidential and Proprietary 17
  • 18. +32.17% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 18
  • 19. Take Aways www.lovesdata.com/gomeasure Google Confidential and Proprietary 19
  • 20. Important elements onthe top left www.lovesdata.com/gomeasure Google Confidential and Proprietary 20
  • 21. Prioritise your landingpage elements www.lovesdata.com/gomeasure Google Confidential and Proprietary 21
  • 22. Use colour to focusattention www.lovesdata.com/gomeasure Google Confidential and Proprietary 22
  • 23. Case StudyAmnesty International Australia www.lovesdata.com/gomeasure Google Confidential and Proprietary 23
  • 24. www.lovesdata.com/gomeasure Google Confidential and Proprietary 24
  • 25. www.lovesdata.com/gomeasure Google Confidential and Proprietary 25
  • 26. www.lovesdata.com/gomeasure Google Confidential and Proprietary 26
  • 27. The winner… www.lovesdata.com/gomeasure Google Confidential and Proprietary 27
  • 28. www.lovesdata.com/gomeasure Google Confidential and Proprietary 28
  • 29. +37.77% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 29
  • 30. Take Aways www.lovesdata.com/gomeasure Google Confidential and Proprietary 30
  • 31. Simplify the design ofyour forms www.lovesdata.com/gomeasure Google Confidential and Proprietary 31
  • 32. Only ask for what you really needwww.lovesdata.com/gomeasure Google Confidential and Proprietary 32
  • 33. Make it look easywww.lovesdata.com/gomeasure Google Confidential and Proprietary 33
  • 34. Case Study BT Super for Life www.lovesdata.com/gomeasure Google Confidential and Proprietary 34
  • 35. www.lovesdata.com/gomeasure Google Confidential and Proprietary 35
  • 36. www.lovesdata.com/gomeasure Google Confidential and Proprietary 36
  • 37. The winner… www.lovesdata.com/gomeasure Google Confidential and Proprietary 37
  • 38. www.lovesdata.com/gomeasure Google Confidential and Proprietary 38
  • 39. +61.70% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 39
  • 40. Take Aways www.lovesdata.com/gomeasure Google Confidential and Proprietary 40
  • 41. Headings are important www.lovesdata.com/gomeasure Google Confidential and Proprietary 41
  • 42. Prioritise your content www.lovesdata.com/gomeasure Google Confidential and Proprietary 42
  • 43. Make the task simple www.lovesdata.com/gomeasure Google Confidential and Proprietary 43
  • 44. Getting Advanced www.lovesdata.com/gomeasure Google Confidential and Proprietary 44
  • 45. Advanced Options•  Track form interactions and funnels using Event Tracking•  Custom multi-attribution for landing page and path analysis•  Visitor segmentation and content targeting www.lovesdata.com/gomeasure www.lovesdata.com/gomeasure Google Confidential and Proprietary 45
  • 46. It doesn’tneed to be complicated. www.lovesdata.com/gomeasure Google Confidential and Proprietary 46
  • 47. www.lovesdata.com/gomeasure Google Confidential and Proprietary 47
  • 48. www.lovesdata.com/gomeasure Google Confidential and Proprietary 48
  • 49. +12.50% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 49
  • 50. More Tipswww.lovesdata.com/gomeasure www.lovesdata.com/gomeasure Google Confidential and Proprietary 50