Landing Page &Site Usability TipsBenjamin MangoldSearch & Analytics Director, Loves Data   lovesdata.com/social   twitter....
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   2
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   3
Landing Pages        www.lovesdata.com/gomeasure   Google Confidential and Proprietary   4
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   5
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   6
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   7
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   8
Perfection       www.lovesdata.com/gomeasure   Google Confidential and Proprietary   9
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   10
Learn from others          www.lovesdata.com/gomeasure   Google Confidential and Proprietary   11
Case Study nib Health Funds            www.lovesdata.com/gomeasure   Google Confidential and Proprietary   12
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   13
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   14
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   15
The winner…       www.lovesdata.com/gomeasure   Google Confidential and Proprietary   16
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   17
+32.17% Improvement           www.lovesdata.com/gomeasure   Google Confidential and Proprietary   18
Take Aways      www.lovesdata.com/gomeasure   Google Confidential and Proprietary   19
Important elements onthe top left                        www.lovesdata.com/gomeasure   Google Confidential and Proprietary...
Prioritise your landingpage elements                          www.lovesdata.com/gomeasure   Google Confidential and Propri...
Use colour to focusattention                www.lovesdata.com/gomeasure   Google Confidential and Proprietary   22
Case StudyAmnesty International Australia                   www.lovesdata.com/gomeasure   Google Confidential and Propriet...
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   24
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   25
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   26
The winner…       www.lovesdata.com/gomeasure   Google Confidential and Proprietary   27
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   28
+37.77% Improvement           www.lovesdata.com/gomeasure   Google Confidential and Proprietary   29
Take Aways      www.lovesdata.com/gomeasure   Google Confidential and Proprietary   30
Simplify the design ofyour forms                         www.lovesdata.com/gomeasure   Google Confidential and Proprietary...
Only ask for what you              really needwww.lovesdata.com/gomeasure   Google Confidential and Proprietary   32
Make it look easywww.lovesdata.com/gomeasure   Google Confidential and Proprietary   33
Case Study BT Super for Life             www.lovesdata.com/gomeasure   Google Confidential and Proprietary   34
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   35
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   36
The winner…       www.lovesdata.com/gomeasure   Google Confidential and Proprietary   37
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   38
+61.70% Improvement           www.lovesdata.com/gomeasure   Google Confidential and Proprietary   39
Take Aways      www.lovesdata.com/gomeasure   Google Confidential and Proprietary   40
Headings are important                         www.lovesdata.com/gomeasure   Google Confidential and Proprietary   41
Prioritise your content                          www.lovesdata.com/gomeasure   Google Confidential and Proprietary   42
Make the task simple                       www.lovesdata.com/gomeasure   Google Confidential and Proprietary   43
Getting Advanced         www.lovesdata.com/gomeasure   Google Confidential and Proprietary   44
Advanced Options•    Track form interactions and funnels using Event Tracking•    Custom multi-attribution for landing pag...
It doesn’tneed to be complicated.             www.lovesdata.com/gomeasure   Google Confidential and Proprietary   46
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   47
www.lovesdata.com/gomeasure   Google Confidential and Proprietary   48
+12.50% Improvement           www.lovesdata.com/gomeasure   Google Confidential and Proprietary   49
More Tipswww.lovesdata.com/gomeasure                www.lovesdata.com/gomeasure   Google Confidential and Proprietary   50
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Go Measure with Google Analytics

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Go Measure with Google Analytics was an event hosted by Google in Sydney and Melbourne in Australia. The Go Measure event highlighted new developments with Google Analytics and how to make better use of your Google Analytics data and reports. This is Loves Data's 'Landing Page and Site Usability Tips' presentation at Go Measure with Google Analytics. The presentation includes three case studies highlighting how you can improve your landing pages and website to increase conversions and improve usability.

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Transcript of "Go Measure with Google Analytics"

  1. 1. Landing Page &Site Usability TipsBenjamin MangoldSearch & Analytics Director, Loves Data lovesdata.com/social twitter.com/lovesdata lovesdata.com/blog
  2. 2. www.lovesdata.com/gomeasure Google Confidential and Proprietary 2
  3. 3. www.lovesdata.com/gomeasure Google Confidential and Proprietary 3
  4. 4. Landing Pages www.lovesdata.com/gomeasure Google Confidential and Proprietary 4
  5. 5. www.lovesdata.com/gomeasure Google Confidential and Proprietary 5
  6. 6. www.lovesdata.com/gomeasure Google Confidential and Proprietary 6
  7. 7. www.lovesdata.com/gomeasure Google Confidential and Proprietary 7
  8. 8. www.lovesdata.com/gomeasure Google Confidential and Proprietary 8
  9. 9. Perfection www.lovesdata.com/gomeasure Google Confidential and Proprietary 9
  10. 10. www.lovesdata.com/gomeasure Google Confidential and Proprietary 10
  11. 11. Learn from others www.lovesdata.com/gomeasure Google Confidential and Proprietary 11
  12. 12. Case Study nib Health Funds www.lovesdata.com/gomeasure Google Confidential and Proprietary 12
  13. 13. www.lovesdata.com/gomeasure Google Confidential and Proprietary 13
  14. 14. www.lovesdata.com/gomeasure Google Confidential and Proprietary 14
  15. 15. www.lovesdata.com/gomeasure Google Confidential and Proprietary 15
  16. 16. The winner… www.lovesdata.com/gomeasure Google Confidential and Proprietary 16
  17. 17. www.lovesdata.com/gomeasure Google Confidential and Proprietary 17
  18. 18. +32.17% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 18
  19. 19. Take Aways www.lovesdata.com/gomeasure Google Confidential and Proprietary 19
  20. 20. Important elements onthe top left www.lovesdata.com/gomeasure Google Confidential and Proprietary 20
  21. 21. Prioritise your landingpage elements www.lovesdata.com/gomeasure Google Confidential and Proprietary 21
  22. 22. Use colour to focusattention www.lovesdata.com/gomeasure Google Confidential and Proprietary 22
  23. 23. Case StudyAmnesty International Australia www.lovesdata.com/gomeasure Google Confidential and Proprietary 23
  24. 24. www.lovesdata.com/gomeasure Google Confidential and Proprietary 24
  25. 25. www.lovesdata.com/gomeasure Google Confidential and Proprietary 25
  26. 26. www.lovesdata.com/gomeasure Google Confidential and Proprietary 26
  27. 27. The winner… www.lovesdata.com/gomeasure Google Confidential and Proprietary 27
  28. 28. www.lovesdata.com/gomeasure Google Confidential and Proprietary 28
  29. 29. +37.77% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 29
  30. 30. Take Aways www.lovesdata.com/gomeasure Google Confidential and Proprietary 30
  31. 31. Simplify the design ofyour forms www.lovesdata.com/gomeasure Google Confidential and Proprietary 31
  32. 32. Only ask for what you really needwww.lovesdata.com/gomeasure Google Confidential and Proprietary 32
  33. 33. Make it look easywww.lovesdata.com/gomeasure Google Confidential and Proprietary 33
  34. 34. Case Study BT Super for Life www.lovesdata.com/gomeasure Google Confidential and Proprietary 34
  35. 35. www.lovesdata.com/gomeasure Google Confidential and Proprietary 35
  36. 36. www.lovesdata.com/gomeasure Google Confidential and Proprietary 36
  37. 37. The winner… www.lovesdata.com/gomeasure Google Confidential and Proprietary 37
  38. 38. www.lovesdata.com/gomeasure Google Confidential and Proprietary 38
  39. 39. +61.70% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 39
  40. 40. Take Aways www.lovesdata.com/gomeasure Google Confidential and Proprietary 40
  41. 41. Headings are important www.lovesdata.com/gomeasure Google Confidential and Proprietary 41
  42. 42. Prioritise your content www.lovesdata.com/gomeasure Google Confidential and Proprietary 42
  43. 43. Make the task simple www.lovesdata.com/gomeasure Google Confidential and Proprietary 43
  44. 44. Getting Advanced www.lovesdata.com/gomeasure Google Confidential and Proprietary 44
  45. 45. Advanced Options•  Track form interactions and funnels using Event Tracking•  Custom multi-attribution for landing page and path analysis•  Visitor segmentation and content targeting www.lovesdata.com/gomeasure www.lovesdata.com/gomeasure Google Confidential and Proprietary 45
  46. 46. It doesn’tneed to be complicated. www.lovesdata.com/gomeasure Google Confidential and Proprietary 46
  47. 47. www.lovesdata.com/gomeasure Google Confidential and Proprietary 47
  48. 48. www.lovesdata.com/gomeasure Google Confidential and Proprietary 48
  49. 49. +12.50% Improvement www.lovesdata.com/gomeasure Google Confidential and Proprietary 49
  50. 50. More Tipswww.lovesdata.com/gomeasure www.lovesdata.com/gomeasure Google Confidential and Proprietary 50

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