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Kingfisher Airlines consumer behaviour

Kingfisher Airlines consumer behaviour

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Kfa.iv Kfa.iv Presentation Transcript

  • Introduction
    Founded-2003
    Commenced operations:-9 May 2005
    Parent company:-United Breweries Group
    Headquarters:-Kingfisher House, Mumbai,Maharashtra
    Key people:-Vijay Mallya(CMD)
    Sanjay Aggarwal (CEO)
    Websiteflykingfisher.com
    • Kingfisher Airlines is an airline group based in India. Its head office is Kingfisher House in Vile Parle (East), Mumbai. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red.
    • Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax along with Cathay Pacific, Qatar Airways, Asiana Airlines, Malaysia Airlines, Singapore Airlines, and Hainan Airlines. 
    • Kingfisher operates more than 375 daily flights to 71 destinations, with regional and long-haul international services.In May 2009, Kingfisher Airlines carried more than 1 million passengers, giving it the highest market share among airlines in India. Kingfisher also owns the skytrax award for India's best airliner of the year 2011.
    • Kingfisher Airlines is also the sponsor of F1 racing outfit, Force India, which Vijay Mallya also owns.
  • We analyzed this case in two way
    Way-1
    Problem identify
    Major taken by KFA
    Consequences of majors
    Our opinion
    Learning
    Way-2
    S-SITUATION
    T-TARGET
    A-APPLICATION
    R-RESULT
  • Problem Identifier
    Will the good times last?
    Employee shortage
    Regional connectivity
    Rising fuel prices
    Declining yields
    Gaps in infrastructure
    High input costs
  • Major taken by KFA
  • Consequences of majors
    Market share
    Customer satisfaction
    Brand value
  • Our opinion
    Should work on reduce the labor cost
    Simplify the flight operations
    Should offer more transparent pricing
    Get smart on fuel
    The process of acquiring spice Jet…if want to largest player of aviation industry
  • Learning…