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Smart marketing webinar series   intro to inbound
 

Smart marketing webinar series intro to inbound

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Introduction to inbound marketing. The first of an 8 week series titled Smart Marketing for Smart Business - Hosted by Louve Notes Media Group.

Introduction to inbound marketing. The first of an 8 week series titled Smart Marketing for Smart Business - Hosted by Louve Notes Media Group.

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    Smart marketing webinar series   intro to inbound Smart marketing webinar series intro to inbound Presentation Transcript

    • Webinar Will Begin Shortly Thank you for joining us! We will begin at 10:05 to allow everyone time to get logged in. Hashtag #SmartMarketing
    • Introduction to Inbound Marketing Mikaela Louve President/CEO Louve Notes Media Group Twitter: @MikaelaLouve Twitter: @LouveNotes Facebook.com/LouveNotesMedia Hashtag #SmartMarketing
    • Smart Marketing for Smart Business Webinar Series• Webinar will be recorded and slides and audio will be emailed to you today• You may type your questions in the chat pane during the webinar and Jillian, our marketing development assistant, will answer as much as possible during the presentation.• There will be live Q&A at the end of the webinar• What can you expect over the next few weeks?
    • Jared O’Toole Founder/CEO of Under30CEOhttp//www.under30ceo.com
    • Greg Elwell - Sales & Marketing Leaderhttp://www.b2binbound.com
    • Demont Daniel
    • Value of Inbound Marketing Inbound marketing pulls buyers into your business
    • What is Outbound Marketing?
    • Problem: Outbound Marketing Isn’t Working 800-555-123 4 Annoying Salesperson
    • Solution: Inbound Marketing Content SEO Social Media
    • Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Joakim Jardenberg Flickr: Andrew Magill
    • More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Success Drives Investment in Inbound Why Businesses Are Changing Marketing Budgets Source: Survey of hundreds of businesses from HubSpot.com/ROI
    • Key Questions to Get Started 1. Am I regularly creating new, share-worthy content? • Am I optimizing my content for search and social media? • Am I promoting my content in social media conversations? • Am I converting as many visitors into leads and sales as I can?
    • 4 Steps to Successful Inbound Marketing 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
    • Step 1: Create Content 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
    • Inbound Marketers are Publishers Stop thinking like a marketer or advertiser. Start thinking like a publisher and socializer.
    • Publish Everything, Everywhere
    • What Gets Shared? Rarely Frequently Shared Shared • Product info • New market data • Software documentation • Educational content • Content about YOU • Content about your industry
    • Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • Step 2: Optimize 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
    • Google is Judge, Jury & Executioner HubSpot.com/cartoons
    • SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority
    • 25% On-Page SEO (Context) 1. Page Title 2. Clean URL 3. Headers & Content 4. Description
    • 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
    • More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com
    • Step 3: Promote 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
    • Remember: It’s Not About You, EVER! HubSpot.com/cartoons
    • Target Your Content Target content to your marketing personas.
    • Create an Engaging Presence
    • Promote Content via Social Media Remarkable Content
    • Make Sharing Easy
    • Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Step 4: Convert 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
    • Put Calls to Action on All Your Content
    • Use Landing Pages with Forms
    • Track Your Conversion Rate & Analytics
    • Analyze Your Marketing
    • Inbound Marketing Summary Convert & Analyze
    • Register for the Entire Series • You may register for a single event at a time OR • Register for the entire series and receive all the resources you need to grow your business. The link to register is: • http://smartmarketingwebinarseries.eventbrite.com/? ref=ebtn 40
    • Questions... • 15 min of Q&A 41