Louise Gordon Resume


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Louise Gordon Resume

  1. 1. WORK OBJECTIVE<br />Propose, create, develop, implement and manage strategic digital marketing solutions and to continue to learn about new marketing initiatives and innovations.<br />WORK EXPERIENCE<br />CBC New Media Group – WRAL.com, Raleigh, NC<br />Digital Account Executive 2006-Current<br />New Business Development and Account Management for the #1 Raleigh/Durham Local News Website <br />Develop online campaigns that yield highest ROI, exceed client goals, meet budget and reach target market<br />Integrate full digital communication plans that may include available and new digital properties such as mobile/wireless applications, user generated content and rich media ad units<br />Work closely with the development and the design team to execute customized client campaigns<br />Supervise / coordinate creative implementations within 3rd Party Ad Server<br />Optimize online ad campaigns; analyze performance reports and give recommended solutions for improving client results<br />CBC New Media Group – WRAL.com 2007 and 2008 Sales Person of the Year – Exceeded Sales Goals 200+%<br />Clients of note: UNC Health Care, Baker Roofing Company, RBC Bank, NCSU Jenkins School of Management, Triangle Town Center Mall (CBL Properties), GM, Duke Eye Care, Subway Local<br />Agencies of note: MSA, Rockett Interactive, M2i, USA Media International, <br />The Republik, Durham, NC<br />Strategic Director 2005-2006<br />Managed key client accounts for full service advertising agency; ensured client marketing needs were met and exceeded within budget<br />Developed and executed creative marketing strategies – Launch e-commerce websites and managed print campaigns<br />Worked with strategy and creative team to develop campaigns that met and exceeded client objectives<br />Draft and present campaigns to clients including summary of expenditure involved<br />Negotiated and coordinated campaign modifications as needed <br />Supervised / coordinated production to ensure campaigns met deadline, stayed within budget requirements <br />Clients of note: Consolidated Shoe Co. – Nicole Shoes, Palladium, Madeline, Nasher Art Museum<br />WUVC – TV Univision 40, Raleigh, NC<br />Account Executive 2004-2005<br />Executed sales negotiation for Spanish Language TV station in the Raleigh-Durham- Fayetteville market; serviced agencies, local accounts and developed new business<br />Clients of note: Carolina Canners (Pepsi Co.) and March of Dimes<br />Clear Channel Radio, Raleigh, NC<br />Online Radio Specialist 2003-2004<br />Launched and executed online advertising components for local CC radio stations <br />Managed and developed customer relationships with existing and new clients for local radio, online marketing and promotional programs sales<br />MRPP Inc, Cary, NC<br />Online Media Department Manager 2000-2003<br />Launched Online Media Department for full service media agency<br />Headed launch of Triangle Interactive Marketing Association (TIMA) in 2000<br />Developed and executed online media projects to obtain desired marketing objectives<br />Built brand awareness: market research, consulting, and media planning and buying<br />Managed media contracts with outside online vendors<br />Clients of note: Peopleclick, 123NC.com, Red Hat/IBM, Greater Raleigh Convention and Visitor Bureau<br />Interadnet, Raleigh, NC<br />Online Planner/ Buyer 1999-2000<br />Developed online marketing strategies / campaigns for clients for third party ad server and interactive agency<br />Evaluated media opportunities / identified target demographics and characteristics for accounts<br />WORK EXPERIENCE - continued<br />Vitalink Communications, Raleigh, NC<br />Media Buyer 1997-1999 <br />SKILLS<br />Salesforce, SmartPlus, STRATA, Mediaplex (formally Instantadnet), DART, @Plan, Scarborough, Microsoft Office, Google Ad Manager, Zedo Ad Manager, Mac and PC platforms<br />Completed Google Reseller Program<br />Heavy Social Media User: Facebook, LinkedIn, Twitter <br />Languages: Fluent in English and French<br />EDUCATION<br />University of North Carolina, Chapel Hill, NC <br />Bachelor of Arts in French Literature 1993-1997<br />Université de Jean Moulin, Lyon, France <br />Study Abroad Program 1996-1997<br />Extensive training in English / French translation<br />Liberal arts courses<br />CURRENT AFFILIATIONS <br />Triangle Interactive Marketing Association (TiMA) – 2009 President <br />PAST AFFILIATIONS <br />Triangle Interactive Marketing Association – 2007 Vice President, 2000 Social and Sponsorship Chairperson (Spearheaded the launch of TIMA in 2000)<br />Morrisville Chamber of Commerce – Ambassador<br />North Carolina French Chamber of Commerce, Triangle Chapter – Member<br />Honors <br />WRAL.com Sales Person of the Year – 2008 & 2009<br />Co- founder of The Triangle Interactive Marketing Association<br />Pi Delta Phi Member – Société Honoraire de Français<br />Linkedin Public Profile<br />http://www.linkedin.com/in/louisegordonproonline<br />REFERENCES<br />Upon request<br />