Louise Gordon Resume
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Louise Gordon Resume Louise Gordon Resume Document Transcript

  • WORK OBJECTIVE
    Propose, create, develop, implement and manage strategic digital marketing solutions and to continue to learn about new marketing initiatives and innovations.
    WORK EXPERIENCE
    CBC New Media Group – WRAL.com, Raleigh, NC
    Digital Account Executive 2006-Current
    New Business Development and Account Management for the #1 Raleigh/Durham Local News Website
    Develop online campaigns that yield highest ROI, exceed client goals, meet budget and reach target market
    Integrate full digital communication plans that may include available and new digital properties such as mobile/wireless applications, user generated content and rich media ad units
    Work closely with the development and the design team to execute customized client campaigns
    Supervise / coordinate creative implementations within 3rd Party Ad Server
    Optimize online ad campaigns; analyze performance reports and give recommended solutions for improving client results
    CBC New Media Group – WRAL.com 2007 and 2008 Sales Person of the Year – Exceeded Sales Goals 200+%
    Clients of note: UNC Health Care, Baker Roofing Company, RBC Bank, NCSU Jenkins School of Management, Triangle Town Center Mall (CBL Properties), GM, Duke Eye Care, Subway Local
    Agencies of note: MSA, Rockett Interactive, M2i, USA Media International,
    The Republik, Durham, NC
    Strategic Director 2005-2006
    Managed key client accounts for full service advertising agency; ensured client marketing needs were met and exceeded within budget
    Developed and executed creative marketing strategies – Launch e-commerce websites and managed print campaigns
    Worked with strategy and creative team to develop campaigns that met and exceeded client objectives
    Draft and present campaigns to clients including summary of expenditure involved
    Negotiated and coordinated campaign modifications as needed
    Supervised / coordinated production to ensure campaigns met deadline, stayed within budget requirements
    Clients of note: Consolidated Shoe Co. – Nicole Shoes, Palladium, Madeline, Nasher Art Museum
    WUVC – TV Univision 40, Raleigh, NC
    Account Executive 2004-2005
    Executed sales negotiation for Spanish Language TV station in the Raleigh-Durham- Fayetteville market; serviced agencies, local accounts and developed new business
    Clients of note: Carolina Canners (Pepsi Co.) and March of Dimes
    Clear Channel Radio, Raleigh, NC
    Online Radio Specialist 2003-2004
    Launched and executed online advertising components for local CC radio stations
    Managed and developed customer relationships with existing and new clients for local radio, online marketing and promotional programs sales
    MRPP Inc, Cary, NC
    Online Media Department Manager 2000-2003
    Launched Online Media Department for full service media agency
    Headed launch of Triangle Interactive Marketing Association (TIMA) in 2000
    Developed and executed online media projects to obtain desired marketing objectives
    Built brand awareness: market research, consulting, and media planning and buying
    Managed media contracts with outside online vendors
    Clients of note: Peopleclick, 123NC.com, Red Hat/IBM, Greater Raleigh Convention and Visitor Bureau
    Interadnet, Raleigh, NC
    Online Planner/ Buyer 1999-2000
    Developed online marketing strategies / campaigns for clients for third party ad server and interactive agency
    Evaluated media opportunities / identified target demographics and characteristics for accounts
    WORK EXPERIENCE - continued
    Vitalink Communications, Raleigh, NC
    Media Buyer 1997-1999
    SKILLS
    Salesforce, SmartPlus, STRATA, Mediaplex (formally Instantadnet), DART, @Plan, Scarborough, Microsoft Office, Google Ad Manager, Zedo Ad Manager, Mac and PC platforms
    Completed Google Reseller Program
    Heavy Social Media User: Facebook, LinkedIn, Twitter
    Languages: Fluent in English and French
    EDUCATION
    University of North Carolina, Chapel Hill, NC
    Bachelor of Arts in French Literature 1993-1997
    Université de Jean Moulin, Lyon, France
    Study Abroad Program 1996-1997
    Extensive training in English / French translation
    Liberal arts courses
    CURRENT AFFILIATIONS
    Triangle Interactive Marketing Association (TiMA) – 2009 President
    PAST AFFILIATIONS
    Triangle Interactive Marketing Association – 2007 Vice President, 2000 Social and Sponsorship Chairperson (Spearheaded the launch of TIMA in 2000)
    Morrisville Chamber of Commerce – Ambassador
    North Carolina French Chamber of Commerce, Triangle Chapter – Member
    Honors
    WRAL.com Sales Person of the Year – 2008 & 2009
    Co- founder of The Triangle Interactive Marketing Association
    Pi Delta Phi Member – Société Honoraire de Français
    Linkedin Public Profile
    http://www.linkedin.com/in/louisegordonproonline
    REFERENCES
    Upon request