• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
27112012casestudy
 

27112012casestudy

on

  • 348 views

 

Statistics

Views

Total Views
348
Views on SlideShare
348
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • My Ideal Product Development Process - Using a real job (Waste Collection for Calderdale Council) for context, supplementing it with deliverables from projects I’ve delivered throughout my career.
  • Relevant data
  • Relevant data
  • What customers are wanting to do. What we can do to help them do it better?
  • What customers are wanting to do. What we can do to help them do it better?
  • SMART – bench marking
  • Relevant data

27112012casestudy 27112012casestudy Presentation Transcript

  • 2. Case study
  • Product development processResearch Project definition Prototype / Design Build Living
  • Research Project definition Prototype / Design Build LivingBusiness goalsClick trackingStats analysisCustomer surveysCompetitor analysisResearch phaseEnhance our understanding on the challengesBusiness goals, drivers and strategyCustomer insight
  • Research Project definition Prototype / Design Build LivingWaste and recycling - project proposal “What is the problem?” “What are the challenges?” “Who are the customers?” “What does the business want to “What do the achieve?” customers “Who are their want to do?” competitors?”
  • Research Project definition Prototype / Design Build Living “What does the businessResearch: Business goals want to achieve?”Reduce household wasteIncrease recyclingReduce costsGenerate awarenessReduce the number of calls to the organisation
  • Research Project definition Prototype / Design Build LivingResearch: customer insight “What do the customers want to do?”
  • Research Project definition Prototype / Design Build LivingResearch: online survey “Find the opening times of tips” “To complain again about bin men”“request replacementrecycling bags/boxes andfind out what to do withcardboard waste”
  • Research Project definition Prototype / Design Build LivingResearch: customer data “What is the problem?”
  • Research Project definition Prototype / Design Build LivingCompetitor analysis “Who are their competitors and is theContent available offer?”Areas of noteHow they respond to similar user problemsNavigation
  • Research Project definition Prototype / Design Build LivingBusiness goalsClick trackingStats analysisCustomer surveysCompetitor analysisResearch phase : deliveryClear what the business is trying to achieveBetter understanding of customers and their needsWhat else is happening in the marketFormulating a set of recommendationsBench mark where the site is at
  • Research Project definition Prototype / Design Build Living Stakeholder workshop Persona generation User goals Likely scenarios Sign offProject definitionWhat we’re doing - high levelSuccess criteriaGathering requirements
  • Research Project definition Prototype / Design Build LivingStakeholder workshop
  • Research Project definition Prototype / Design Build LivingPersona generation
  • Research Project definition Prototype / Design Build LivingPersona
  • Research Project definition Prototype / Design Build LivingDefined user goals
  • Research Project definition Prototype / Design Build LivingDefined success criteria Recycling rates Recycling rates 20% Reduction in 20% Reduction in 100% Increase in 100% Increase in should increase should increase calls to contact calls to contact unique visits unique visits News will be News will be centre. centre. 200% increase in 200% increase in current current Online transactions Online transactions 24/7 reporting 24/7 reporting Less costs. Less costs. 30% less content 30% less content Easy to achieve Easy to achieve goals. goals. Better customer Better customer service service Customer Client Channel shift Web team
  • Research Project definition Prototype / Design Build Living Stakeholder workshop Persona generation User goals Likely scenarios Sign offProject definitionDefine customer goalsSet of personas and key scenariosTechnical goals and content goalsHigh level requirementsOutline success criteria
  • Research Project definition Prototype / Design Build Living Prototype Wireframing User testing Card sorting Key user journeys Site map IA User flows A/B testingPrototype and designIterate, testing and evaluation
  • Research Project definition Prototype / Design Build LivingPersona to prototypes
  • Research Project definition Prototype / Design Build LivingInitial wireframes
  • Research Project definition Prototype / Design Build Livingdetailed wireframes
  • Research Project definition Prototype / Design Build LivingUser testing results
  • Research Project definition Prototype / Design Build Livingdetailed wireframes
  • Research Project definition Prototype / Design Build LivingCard sorting
  • Research Project definition Prototype / Design Build LivingOptimising key user journeys
  • Research Project definition Prototype / Design Build LivingSite maps
  • Research Project definition Prototype / Design Build Living User flow maps
  • Research Project definition Prototype / Design Build Living applications
  • Research Project definition Prototype / Design Build Living User flow maps
  • Research Project definition Prototype / Design Build Living User flow maps
  • Research Project definition Prototype / Design Build LivingA/B testing
  • Research Project definition Prototype / Design Build Living Prototype Wireframing User testing Card sorting Key user journeys Site map IA User flows A/B testingPrototype and designWireframes - sign offVisual design and brandSite mapContent strategyTechnical strategySign off
  • Research Project definition Prototype / Design Build Living Validate W3cBuild test and releaseWeb standards - WCAG 2Validate W3CTestContent as live, optimised for SEOQA
  • Research Project definition Prototype / Design Build Living Marketing promotion Reporting Benchmark AnalyseLiving - post implementation
  • Research Project definition Prototype / Design Build LivingResearch: reviewed stats analysis
  • Research Project definition Prototype / Design Build LivingLiving
  • Portfolio
  • www.calderdale.gov.uk
  • Integration with the CRM
  • Sport and fitness
  • Parliament.uk.org
  • _connect
  • bbc.co.uk/radio
  • Research Project definition Prototype / Design Build LivingBbc.co.uk/radio