27112012casestudy

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  • My Ideal Product Development Process - Using a real job (Waste Collection for Calderdale Council) for context, supplementing it with deliverables from projects I’ve delivered throughout my career.
  • Relevant data
  • Relevant data
  • What customers are wanting to do. What we can do to help them do it better?
  • What customers are wanting to do. What we can do to help them do it better?
  • SMART – bench marking
  • Relevant data
  • 27112012casestudy

    1. 1. 2. Case study
    2. 2. Product development processResearch Project definition Prototype / Design Build Living
    3. 3. Research Project definition Prototype / Design Build LivingBusiness goalsClick trackingStats analysisCustomer surveysCompetitor analysisResearch phaseEnhance our understanding on the challengesBusiness goals, drivers and strategyCustomer insight
    4. 4. Research Project definition Prototype / Design Build LivingWaste and recycling - project proposal “What is the problem?” “What are the challenges?” “Who are the customers?” “What does the business want to “What do the achieve?” customers “Who are their want to do?” competitors?”
    5. 5. Research Project definition Prototype / Design Build Living “What does the businessResearch: Business goals want to achieve?”Reduce household wasteIncrease recyclingReduce costsGenerate awarenessReduce the number of calls to the organisation
    6. 6. Research Project definition Prototype / Design Build LivingResearch: customer insight “What do the customers want to do?”
    7. 7. Research Project definition Prototype / Design Build LivingResearch: online survey “Find the opening times of tips” “To complain again about bin men”“request replacementrecycling bags/boxes andfind out what to do withcardboard waste”
    8. 8. Research Project definition Prototype / Design Build LivingResearch: customer data “What is the problem?”
    9. 9. Research Project definition Prototype / Design Build LivingCompetitor analysis “Who are their competitors and is theContent available offer?”Areas of noteHow they respond to similar user problemsNavigation
    10. 10. Research Project definition Prototype / Design Build LivingBusiness goalsClick trackingStats analysisCustomer surveysCompetitor analysisResearch phase : deliveryClear what the business is trying to achieveBetter understanding of customers and their needsWhat else is happening in the marketFormulating a set of recommendationsBench mark where the site is at
    11. 11. Research Project definition Prototype / Design Build Living Stakeholder workshop Persona generation User goals Likely scenarios Sign offProject definitionWhat we’re doing - high levelSuccess criteriaGathering requirements
    12. 12. Research Project definition Prototype / Design Build LivingStakeholder workshop
    13. 13. Research Project definition Prototype / Design Build LivingPersona generation
    14. 14. Research Project definition Prototype / Design Build LivingPersona
    15. 15. Research Project definition Prototype / Design Build LivingDefined user goals
    16. 16. Research Project definition Prototype / Design Build LivingDefined success criteria Recycling rates Recycling rates 20% Reduction in 20% Reduction in 100% Increase in 100% Increase in should increase should increase calls to contact calls to contact unique visits unique visits News will be News will be centre. centre. 200% increase in 200% increase in current current Online transactions Online transactions 24/7 reporting 24/7 reporting Less costs. Less costs. 30% less content 30% less content Easy to achieve Easy to achieve goals. goals. Better customer Better customer service service Customer Client Channel shift Web team
    17. 17. Research Project definition Prototype / Design Build Living Stakeholder workshop Persona generation User goals Likely scenarios Sign offProject definitionDefine customer goalsSet of personas and key scenariosTechnical goals and content goalsHigh level requirementsOutline success criteria
    18. 18. Research Project definition Prototype / Design Build Living Prototype Wireframing User testing Card sorting Key user journeys Site map IA User flows A/B testingPrototype and designIterate, testing and evaluation
    19. 19. Research Project definition Prototype / Design Build LivingPersona to prototypes
    20. 20. Research Project definition Prototype / Design Build LivingInitial wireframes
    21. 21. Research Project definition Prototype / Design Build Livingdetailed wireframes
    22. 22. Research Project definition Prototype / Design Build LivingUser testing results
    23. 23. Research Project definition Prototype / Design Build Livingdetailed wireframes
    24. 24. Research Project definition Prototype / Design Build LivingCard sorting
    25. 25. Research Project definition Prototype / Design Build LivingOptimising key user journeys
    26. 26. Research Project definition Prototype / Design Build LivingSite maps
    27. 27. Research Project definition Prototype / Design Build Living User flow maps
    28. 28. Research Project definition Prototype / Design Build Living applications
    29. 29. Research Project definition Prototype / Design Build Living User flow maps
    30. 30. Research Project definition Prototype / Design Build Living User flow maps
    31. 31. Research Project definition Prototype / Design Build LivingA/B testing
    32. 32. Research Project definition Prototype / Design Build Living Prototype Wireframing User testing Card sorting Key user journeys Site map IA User flows A/B testingPrototype and designWireframes - sign offVisual design and brandSite mapContent strategyTechnical strategySign off
    33. 33. Research Project definition Prototype / Design Build Living Validate W3cBuild test and releaseWeb standards - WCAG 2Validate W3CTestContent as live, optimised for SEOQA
    34. 34. Research Project definition Prototype / Design Build Living Marketing promotion Reporting Benchmark AnalyseLiving - post implementation
    35. 35. Research Project definition Prototype / Design Build LivingResearch: reviewed stats analysis
    36. 36. Research Project definition Prototype / Design Build LivingLiving
    37. 37. Portfolio
    38. 38. www.calderdale.gov.uk
    39. 39. Integration with the CRM
    40. 40. Sport and fitness
    41. 41. Parliament.uk.org
    42. 42. _connect
    43. 43. bbc.co.uk/radio
    44. 44. Research Project definition Prototype / Design Build LivingBbc.co.uk/radio
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