Your SlideShare is downloading. ×
0
2. Case study
Product development processResearch   Project definition   Prototype / Design   Build   Living
Research      Project definition   Prototype / Design   Build   LivingBusiness goalsClick trackingStats analysisCustomer s...
Research   Project definition    Prototype / Design   Build   LivingWaste and recycling - project proposal    “What is the...
Research   Project definition   Prototype / Design   Build   Living                                                       ...
Research   Project definition   Prototype / Design   Build   LivingResearch: customer insight                             ...
Research   Project definition   Prototype / Design   Build   LivingResearch: online survey                                ...
Research   Project definition   Prototype / Design   Build   LivingResearch: customer data                                ...
Research   Project definition   Prototype / Design   Build   LivingCompetitor analysis                                    ...
Research       Project definition   Prototype / Design   Build   LivingBusiness goalsClick trackingStats analysisCustomer ...
Research   Project definition   Prototype / Design   Build   Living           Stakeholder workshop           Persona gener...
Research   Project definition   Prototype / Design   Build   LivingStakeholder workshop
Research   Project definition   Prototype / Design   Build   LivingPersona generation
Research   Project definition   Prototype / Design   Build   LivingPersona
Research   Project definition   Prototype / Design   Build   LivingDefined user goals
Research   Project definition    Prototype / Design   Build    LivingDefined success criteria                             ...
Research   Project definition   Prototype / Design   Build   Living           Stakeholder workshop           Persona gener...
Research   Project definition   Prototype / Design   Build   Living                                Prototype              ...
Research   Project definition   Prototype / Design   Build   LivingPersona to prototypes
Research   Project definition   Prototype / Design   Build   LivingInitial wireframes
Research   Project definition   Prototype / Design   Build   Livingdetailed wireframes
Research   Project definition   Prototype / Design   Build   LivingUser testing results
Research   Project definition   Prototype / Design   Build   Livingdetailed wireframes
Research   Project definition   Prototype / Design   Build   LivingCard sorting
Research   Project definition   Prototype / Design   Build   LivingOptimising key user journeys
Research   Project definition   Prototype / Design   Build   LivingSite maps
Research   Project definition   Prototype / Design   Build   Living                                                       ...
Research   Project definition   Prototype / Design   Build   Living                                                       ...
Research   Project definition   Prototype / Design   Build   Living                                                       ...
Research   Project definition   Prototype / Design   Build   Living                                                       ...
Research   Project definition   Prototype / Design   Build   LivingA/B testing
Research   Project definition   Prototype / Design   Build   Living                                Prototype              ...
Research   Project definition   Prototype / Design   Build   Living                                                     Va...
Research   Project definition   Prototype / Design   Build   Living                                                       ...
Research   Project definition   Prototype / Design   Build   LivingResearch: reviewed stats analysis
Research   Project definition   Prototype / Design   Build   LivingLiving
Portfolio
www.calderdale.gov.uk
Integration with the CRM
Sport and fitness
Parliament.uk.org
_connect
bbc.co.uk/radio
Research   Project definition   Prototype / Design   Build   LivingBbc.co.uk/radio
27112012casestudy
27112012casestudy
27112012casestudy
27112012casestudy
Upcoming SlideShare
Loading in...5
×

27112012casestudy

244

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
244
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • My Ideal Product Development Process - Using a real job (Waste Collection for Calderdale Council) for context, supplementing it with deliverables from projects I’ve delivered throughout my career.
  • Relevant data
  • Relevant data
  • What customers are wanting to do. What we can do to help them do it better?
  • What customers are wanting to do. What we can do to help them do it better?
  • SMART – bench marking
  • Relevant data
  • Transcript of "27112012casestudy"

    1. 1. 2. Case study
    2. 2. Product development processResearch Project definition Prototype / Design Build Living
    3. 3. Research Project definition Prototype / Design Build LivingBusiness goalsClick trackingStats analysisCustomer surveysCompetitor analysisResearch phaseEnhance our understanding on the challengesBusiness goals, drivers and strategyCustomer insight
    4. 4. Research Project definition Prototype / Design Build LivingWaste and recycling - project proposal “What is the problem?” “What are the challenges?” “Who are the customers?” “What does the business want to “What do the achieve?” customers “Who are their want to do?” competitors?”
    5. 5. Research Project definition Prototype / Design Build Living “What does the businessResearch: Business goals want to achieve?”Reduce household wasteIncrease recyclingReduce costsGenerate awarenessReduce the number of calls to the organisation
    6. 6. Research Project definition Prototype / Design Build LivingResearch: customer insight “What do the customers want to do?”
    7. 7. Research Project definition Prototype / Design Build LivingResearch: online survey “Find the opening times of tips” “To complain again about bin men”“request replacementrecycling bags/boxes andfind out what to do withcardboard waste”
    8. 8. Research Project definition Prototype / Design Build LivingResearch: customer data “What is the problem?”
    9. 9. Research Project definition Prototype / Design Build LivingCompetitor analysis “Who are their competitors and is theContent available offer?”Areas of noteHow they respond to similar user problemsNavigation
    10. 10. Research Project definition Prototype / Design Build LivingBusiness goalsClick trackingStats analysisCustomer surveysCompetitor analysisResearch phase : deliveryClear what the business is trying to achieveBetter understanding of customers and their needsWhat else is happening in the marketFormulating a set of recommendationsBench mark where the site is at
    11. 11. Research Project definition Prototype / Design Build Living Stakeholder workshop Persona generation User goals Likely scenarios Sign offProject definitionWhat we’re doing - high levelSuccess criteriaGathering requirements
    12. 12. Research Project definition Prototype / Design Build LivingStakeholder workshop
    13. 13. Research Project definition Prototype / Design Build LivingPersona generation
    14. 14. Research Project definition Prototype / Design Build LivingPersona
    15. 15. Research Project definition Prototype / Design Build LivingDefined user goals
    16. 16. Research Project definition Prototype / Design Build LivingDefined success criteria Recycling rates Recycling rates 20% Reduction in 20% Reduction in 100% Increase in 100% Increase in should increase should increase calls to contact calls to contact unique visits unique visits News will be News will be centre. centre. 200% increase in 200% increase in current current Online transactions Online transactions 24/7 reporting 24/7 reporting Less costs. Less costs. 30% less content 30% less content Easy to achieve Easy to achieve goals. goals. Better customer Better customer service service Customer Client Channel shift Web team
    17. 17. Research Project definition Prototype / Design Build Living Stakeholder workshop Persona generation User goals Likely scenarios Sign offProject definitionDefine customer goalsSet of personas and key scenariosTechnical goals and content goalsHigh level requirementsOutline success criteria
    18. 18. Research Project definition Prototype / Design Build Living Prototype Wireframing User testing Card sorting Key user journeys Site map IA User flows A/B testingPrototype and designIterate, testing and evaluation
    19. 19. Research Project definition Prototype / Design Build LivingPersona to prototypes
    20. 20. Research Project definition Prototype / Design Build LivingInitial wireframes
    21. 21. Research Project definition Prototype / Design Build Livingdetailed wireframes
    22. 22. Research Project definition Prototype / Design Build LivingUser testing results
    23. 23. Research Project definition Prototype / Design Build Livingdetailed wireframes
    24. 24. Research Project definition Prototype / Design Build LivingCard sorting
    25. 25. Research Project definition Prototype / Design Build LivingOptimising key user journeys
    26. 26. Research Project definition Prototype / Design Build LivingSite maps
    27. 27. Research Project definition Prototype / Design Build Living User flow maps
    28. 28. Research Project definition Prototype / Design Build Living applications
    29. 29. Research Project definition Prototype / Design Build Living User flow maps
    30. 30. Research Project definition Prototype / Design Build Living User flow maps
    31. 31. Research Project definition Prototype / Design Build LivingA/B testing
    32. 32. Research Project definition Prototype / Design Build Living Prototype Wireframing User testing Card sorting Key user journeys Site map IA User flows A/B testingPrototype and designWireframes - sign offVisual design and brandSite mapContent strategyTechnical strategySign off
    33. 33. Research Project definition Prototype / Design Build Living Validate W3cBuild test and releaseWeb standards - WCAG 2Validate W3CTestContent as live, optimised for SEOQA
    34. 34. Research Project definition Prototype / Design Build Living Marketing promotion Reporting Benchmark AnalyseLiving - post implementation
    35. 35. Research Project definition Prototype / Design Build LivingResearch: reviewed stats analysis
    36. 36. Research Project definition Prototype / Design Build LivingLiving
    37. 37. Portfolio
    38. 38. www.calderdale.gov.uk
    39. 39. Integration with the CRM
    40. 40. Sport and fitness
    41. 41. Parliament.uk.org
    42. 42. _connect
    43. 43. bbc.co.uk/radio
    44. 44. Research Project definition Prototype / Design Build LivingBbc.co.uk/radio
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×