UK Newspapers & Social Bookmarking


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This slideshow presents data on the social bookmarking share options currently available on national and regional news websites in the UK.

Published in: Technology, News & Politics
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UK Newspapers & Social Bookmarking

  2. AIMS OF THE STUDY <ul><li>To gather and present data on the share options displayed by online newspapers in the UK. </li></ul><ul><li>To find out which social bookmarking services are proving most popular at present. </li></ul><ul><li>To uncover any bookmarking differences between national and regional sites. </li></ul>
  4. SOCIAL BOOKMARKING: <ul><li>“ The ability to save and categorise a </li></ul><ul><li>personal collection of bookmarks... </li></ul>Discovery Education
  5. ... and share them with others.”
  6. Mail Online Tindle Newspapers
  7. The Sample: 34 UK Websites <ul><li>15 National Daily Newspaper Websites </li></ul><ul><li>From * </li></ul><ul><li>19 Regional Newspaper Group Websites </li></ul><ul><li>From Newspaper Society list of 20 largest publishers** </li></ul><ul><li>* Except The People – no share options </li></ul><ul><li>**Except DC Thomson & Co – no share options </li></ul>Data Gathered - 27 to 31 Oct 2008
  8. The Results
  9. SUMMARY OF FINDINGS <ul><li>Five social bookmarking sites are each included as share options on the majority of the websites. They are: </li></ul><ul><li>Digg , Delicious , Reddit , Facebook and StumbleUpon . </li></ul><ul><li>Of those, Digg and Delicious links feature on all but two sites. </li></ul><ul><li>The highest number of share options on one site is 39 – via the Add This bookmarking plug-in. </li></ul><ul><li>The lowest number of share icons on a site is one. </li></ul>
  10. TEN MOST COMMON SHARE OPTIONS <ul><li>Percentage of total websites featuring bookmark icon: </li></ul>85.3% 70.6% 26.5% 20.6% 94.1% Digg Reddit StumbleUpon Fark Google Bookmarks 82.4% 41.2% 26.5% 94.1% Delicious Facebook NewsVine Yahoo! My Web Technorati 17.6%
  12. The standard Add This button offers links to 39 bookmarking sites. Used by: Add This
  13. TOP 10
  14. OVERVIEW: <ul><li>Total Number of 291* </li></ul><ul><li>Share Options </li></ul><ul><li>Average per Website 8.6 </li></ul><ul><li>Median 5 </li></ul><ul><li>Mode 5 </li></ul>*Including each Add This as 39 options.
  15. The Nationals
  16. SUMMARY OF FINDINGS - NATIONALS <ul><li>All the nationals feature the Delicious icon, almost all link to Digg , and over 70% include Reddit and Facebook options. </li></ul><ul><li>Compared to regionals, they have a greater spread of share options with seven bookmarks featuring on at least 40% of websites. </li></ul><ul><li>They have a higher average (12.5) due to the inclusion of Add This , but if each Add This counted as one option it would be less than half of that value. </li></ul><ul><li>Plus, almost two-thirds of the icons would be accounted for by the Big Five ( Delicious , Digg , Reddit , Facebook and StumbleUpon ). </li></ul>
  19. Average 12.5 Median 6 Mode 4 Average 4.9 (Add This as One Button)
  21. *With Add This classed as one button Nationals - Percentage Split Per Social Bookmark Total Share Buttons - 74*
  22. The Regionals
  23. SUMMARY OF FINDINGS - REGIONALS <ul><li>For the most part, each regional newspaper group includes share options within the template of its websites – so different titles from the same publisher have identical bookmarking buttons. </li></ul><ul><li>The Big Five are more popular among the regionals and there is a large gap between them and the sixth most common share option, NewsVine . </li></ul><ul><li>Plus, over 80% of their total share links go to those five social media sites. </li></ul>
  24. Newsquest
  26. Average 5.4 Median 5 Mode 5 * Results taken from newest template. **Results taken from Norwich Evening News/Eastern Daily Press options.
  27. Regionals - Percentage Split Per Social Bookmark Total Share Buttons - 103
  28. National – Regional Comparison
  29. SUMMARY OF FINDINGS NATIONAL-REGIONAL DIFFERENCES <ul><li>Fark , NewsVine , Yahoo! My Web and Google Bookmarks are among the share options more commonly used by national sites than by regionals. </li></ul><ul><li>MySpace and NowPublic links feature on several national sites but are not used at all by the regionals. </li></ul><ul><li>Facebook and StumbleUpon are more popular among the regionals by a significant margin. </li></ul>
  31. National – Regional Comparison Biggest Percentage Differences FARK NEWSVINE MYSPACE NOWPUBLIC YAHOO! MY WEB Nationals + 36.2% Nationals + 33.7% Nationals + 33.3% Nationals + 26.7% Nationals + 24.2%
  32. GOOGLE BOOKMARKS ADD THIS STUMBLEUPON FACEBOOK FURL WINDOWS LIVE Nationals + 22.8% Nationals + 20.0% Regionals + 18.9% Regionals + 16.2% Nationals + 14.7% Nationals + 14.7%
  33. More on Social Bookmarking: JP Digital Digest Blog Social Bookmarking I Definitions History Current Landscape Social Bookmarking II How it relates to journalism Pros and Cons
  34. Louise Thomas Research Assistant to Prof. Jane Singer – JP Chair in Digital Journalism School of Journalism, Media & Communication University of Central Lancashire Blog: JP Digital Digest Email: [email_address] [email_address] Twitter: LouiseT Slideshare: LouiseT Room 263 Greenbank Building UCLAN Preston PR1 2HE 01772 894512
  35. University of Central Lancashire
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