Simple drawings big business UXCamp Copenhagen 2013

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If you can draw a circle, a square, a line and a squiggle, you can avoid traditional specifications, PowerPoints and misunderstandings in meetings.

The elevator pitch is invented to quickly explain a business idea or concept. When it comes to transforming the idea into a digital solution it is crucial that all involved quickly is on the same page.

You might know Dan Roam’s book ‘On the back of a napkin’. This talk continues in that spirit. Come along and learn how to use the simple art of sketching to save time and money and avoid misunderstandings. It is this year’s most timesaving UX Camp CPH 2013 talk.

Simple drawings big business UXCamp Copenhagen 2013

  1. 1. LOUISE KLINKER, SENIOR UX DESIGNER AT 1508 A/S
  2. 2. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  3. 3. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  4. 4. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  5. 5. SIMPLE DRAWINGS BIG BUSINESS 4/15/13I CAN’T DRAWEVERYONE CAN DRAW
  6. 6. WE ARE ALL VISUAL THINKERS!
  7. 7. AND A FEW TOOLS
  8. 8. CAN YOU DRAW THESE?
  9. 9. SIMPLE DRAWINGS BIG BUSINESS 4/15/13DRAW THE PERSONNEXT TO YOU
  10. 10. SIMPLE DRAWINGS BIG BUSINESS 4/15/13AIRBNB
  11. 11. SIMPLE DRAWINGS BIG BUSINESS 4/15/13WHO CAN EXPLAINWHAT AIRBNB IS?
  12. 12. SIMPLE DRAWINGS BIG BUSINESS 4/15/13WHY ARE DRAWINGSBIG BUSINESS?
  13. 13. SIMPLE DRAWINGS BIG BUSINESS 4/15/13TIME IS MONEY
  14. 14. SIMPLE DRAWINGS BIG BUSINESS 4/15/13THE WORLD IS A BIG MESS
  15. 15. SIMPLE DRAWINGS BIG BUSINESS 4/15/13BY VISUALIZING IT YOU ORGANIZE IT
  16. 16. SIMPLE DRAWINGS BIG BUSINESS 4/15/13WHEN YOU UNDERSTAND THE PROBLEM YOU CAN SOLVE IT
  17. 17. SIMPLE DRAWINGS BIG BUSINESS 4/15/13AND DOING THIS PROCESS VISUALLY SAVES TIME
  18. 18. SIMPLE DRAWINGS BIG BUSINESS 4/15/13RESEARCH SHOWS…
  19. 19. SIMPLE DRAWINGS BIG BUSINESS 4/15/13YOU AVOID THE DANGER OF THIS
  20. 20. SIMPLE DRAWINGS BIG BUSINESS 4/15/13ENSURE THAT PEOPLE LEAVE MEETINGS UNDERSTANDING THE CONCEPT
  21. 21. SIMPLE DRAWINGS BIG BUSINESS 4/15/13SAVE TIME IN BETA MODE
  22. 22. SIMPLE DRAWINGS BIG BUSINESS 4/15/13THIS IS WHERE I SAVETIME USING SIMPLEDRAWINGS
  23. 23. SIMPLE DRAWINGS BIG BUSINESS 4/15/13EXPLAIN WHAT AMEETING OR PROCESSIS ABOUT
  24. 24. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  25. 25. SIMPLE DRAWINGS BIG BUSINESS 4/15/13DEVELOP, ILLUSTRATEAND SHARE AND IDEA
  26. 26. CONCEPT CATALOGUES
  27. 27. SIMPLE DRAWINGS BIG BUSINESS 4/15/13WIREFRAMES
  28. 28. SIMPLE DRAWINGS BIG BUSINESS 4/15/13MAKE AGREEMENTS
  29. 29. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  30. 30. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  31. 31. SIMPLE DRAWINGS BIG BUSINESS 4/15/13PLAN TOGETHER
  32. 32. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  33. 33. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  34. 34. SIMPLE DRAWINGS BIG BUSINESS 4/15/13TEST SCENARIOS ANDFLOWS
  35. 35. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  36. 36. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  37. 37. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  38. 38. SIMPLE DRAWINGS BIG BUSINESS 4/15/13EXPLAIN CONCEPTS
  39. 39. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  40. 40. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  41. 41. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  42. 42. SIMPLE DRAWINGS BIG BUSINESS 4/15/13VISUAL REPORTING
  43. 43. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  44. 44. SIMPLE DRAWINGS BIG BUSINESS 4/15/13
  45. 45. SIMPLE DRAWINGS BIG BUSINESS 4/15/13TIME CHECK…
  46. 46. SIMPLE DRAWINGS BIG BUSINESS 4/15/13A FRAMEWORK FORMAKING USEFULLDRAWINGS
  47. 47. WHO/WHAT PORTRAIT HOW MUCH GRAPH WHERE MAP WHEN TIMELINE HOW FLOW WHY MULTIVARIATE PLOT*FRAMEWORK BY DAN ROAM
  48. 48. WHO/WHAT
  49. 49. HOW MUCH
  50. 50. WHERE
  51. 51. WHEN
  52. 52. HOW
  53. 53. WHY
  54. 54. SIMPLE DRAWINGS BIG BUSINESS 4/15/13WHY DO THESE DRAWINGS WORK? WHAT FRAMEWORKS ARE USED? WHO/ WHAT WHO/ WHAT HOW HOW MUCH WHERE
  55. 55. SIMPLE DRAWINGS BIG BUSINESS 4/15/13IS THIS SOMTHINGTHAT YOU CAN USE?
  56. 56. SIMPLE DRAWINGS BIG BUSINESS 4/15/13RESSOURCES
  57. 57. SIMPLE DRAWINGS BIG BUSINESS 4/15/13 GODT AT GÅ VIDERE MED… http:// http://www.danroam.com/tools/ www.napkinacademy.com/ http://www.ted.com/talks/ sunni_brown.htmlhttp://www.businessweek.com/stories/2008-02-20/doodling-for- http://www.slideshare.net/ http:// intelleto/seesortsketch-pen- www.smashingmagazine.com/profitsbusinessweek-business- paper-tools-to-get-from- 2012/08/03/i-draw-pictures-all-news-stock-market-and-financial- research-to-design-ia- day/advice summit-2010-version

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