Making the Most out of Social Media!

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A presentation to the European network of Safer Internet Centers on how to use social media to promote their work. September 2013. The presentation focused on knowing your user, building a hub, an image and a brand that will last and grow with the evolution of the social web.

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Making the Most out of Social Media!

  1. 1. Malta 2013 - Louise Jones
  2. 2. Seminar Outcomes 1. Facilitate experience and good practice sharing across the network and enhance the learning community that has developed within Insafe 4. Pinpoint the most effective resources produced within the network and investigate the most effective ways of promoting these. 5. Identify practical ways to leverage social media to promote the work of the Safer Internet Centres
  3. 3. Scotland!
  4. 4. Image is everything!
  5. 5. Many Hats!
  6. 6.  Guidance  Cyberbullying Service  Training  Educational Events  Policy  Website Highlandesafety.wordpress.com
  7. 7. @olliebray
  8. 8. Learning, Teaching and Assessment Information, Communication Technology in Education Culture, Confidence and Competence
  9. 9. Future Digital Markets / Economies
  10. 10. Personal Safety (Online) Digitally Confident (Competent) Evolution?
  11. 11. The Social Web
  12. 12. Where are you now? Where do you want to be?
  13. 13. What are you trying to do? (Do you know?)
  14. 14. Why use social media?
  15. 15. Responsible Use
  16. 16. The Good, the Bad, not the Ugly Moderation
  17. 17. Model Practice And…
  18. 18. Beyond Marketing
  19. 19. Social Media only works if you say something…
  20. 20. Amplification…
  21. 21. New Usage Models in everyday life
  22. 22. Social media myths… (some things just aren’t true!)
  23. 23. “Followers & Likes means your popular ”
  24. 24. Source: www.pagedatapro.com
  25. 25. Fans / Followers / Subscribers… Does it matter?
  26. 26. “Social Media improves engagement?”
  27. 27. “Using social media is free”
  28. 28. VS
  29. 29. blogs
  30. 30. #1 – Your Audience Points to consider
  31. 31. What is your local market like?
  32. 32. Who visits your website? Where? How long? Unique visits? Hits? Patterns? How?
  33. 33. Google Analytics
  34. 34. Search Engine Science
  35. 35. searchengineland.com
  36. 36. #2 - Content Points to consider
  37. 37. Quality of your Content
  38. 38. Some important questions?
  39. 39. Do you provide a reason for people to spend more than a few seconds reading your pages? Key Question (#1)
  40. 40. Do you offer real value, something of substance to visitors, anything unique, different, useful and that they won’t find elsewhere? Key Question (#2)
  41. 41. Content (keyword) Research
  42. 42. Content (keyword) Research “You must use the language that the people who are looking for your information are using”.
  43. 43. Content Words / Use Of Keywords
  44. 44. google.com/insights/search
  45. 45. “Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your website.”
  46. 46. google.com/submityourcontent
  47. 47. Engagement through Content
  48. 48. Listening Posts…. #tags
  49. 49. Content Freshness
  50. 50. Keep it current!
  51. 51. #3 - Architecture ImageSource:searchengineland.com Points to consider
  52. 52. Any device, any where
  53. 53. Mobile Optimisation
  54. 54. Site Crawlability
  55. 55. Site Speed
  56. 56. #4 - Links ImageSource:searchengineland.com Points to consider
  57. 57. Link Quality(not just quantity)
  58. 58. Number of Links your site www www www www
  59. 59. Are your URLs descriptive? www.whoknowswhatthiswebsiteisabout.com
  60. 60. www.saferinternet.??
  61. 61. www.saferinternet.?? www.other.gov.ac.??
  62. 62. www.saferinternet.?? www.other.gov.ac.??
  63. 63. www.saferinternet.?? www.other.gov.ac.??
  64. 64. www.saferinternet.?? www.other.gov.ac.??
  65. 65. #5 – Social Reputation Points to consider
  66. 66. IcelandCyprus Poland Sweden UK Belgium
  67. 67. Brand and the future..
  68. 68. www.adiconsum.itItaly
  69. 69. @adiconsumItaly
  70. 70. The Small Detail Matters!
  71. 71. #1: It’s all about the user Summary
  72. 72. #2: Content: Focus on quality over quantity Summary
  73. 73. #3: Links: Focus on quality over quantity Summary
  74. 74. #4: Make the most of social media, social sharing and social search Summary
  75. 75. #5: Let the search engines know you’re there Summary
  76. 76. Finally #6 Build your social web hub, build it to last…
  77. 77. NREN Social Media Jumpstart Pack Domen Božeglav
  78. 78. Thank you! Louise Jones

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